Khushboo Parmar
Toronto
Summary
A highly driven and committed marketing professional with both qualitative and quantitative experience in marketing research, developing deep brand and consumer insights around market trends. Adept at telling meaningful stories and creating impact through data and words
Overview
13
13
years of professional experience
Work History
Senior Account Manager (Qualitative)
Kantar Media WPP
Mumbai
05.2019 - Current
- Heading a team of individuals and single handedly managing the creative content business for West India
- Ensure maximum efficiency through timely alignment of resource and deliverables
- Become the primary point of contact for FMCG clients such as Unilever, Loreal, Godrej, J&J, Marico, Nivea for close to 300 marketing concepts and ad/ campaign evaluation studies
- Worked on multiple studies across such as Demand Spaces, Usage and Attitude, Brand Equity Need scope, and pack/product evaluation for driving stronger overall brand performance
- Partnered with clients to build actionable strategies and meaningful insights for growth
Full Time Fellow Leader
Teach For India
Pune
05.2018 - 05.2019
- Exhibited strong problem solving and integral decision-making abilities aimed at increasing overall operational efficiency of the governing bodies in collaboration with the Maharashtra government
- Worked closely with the CEO of the organization to develop and deliver creative, engaging digital and social media integrated marketing campaigns to spread awareness about the problem of educational inequity
Account Manager (Qualitative)
Kantar Media WPP
Mumbai
05.2015 - 05.2017
- Independently handled end to end qualitative projects to deliver actionable insights on various explorative studies to develop brand, category, product and communication propositions
- Type of projects handled include -Competition analysis, new product development/testing, pack evaluation, product testing, concept testing, campaign /Ad testing, brand equity or positioning across categories for FMCG and Media clients such as Unilever, Mondelez, Hotstar +Disney, Zee5
Associate Research Manager (Quantitative)
Kantar Media WPP
Mumbai
06.2012 - 06.2015
- Primarily worked with clients to derive insights for marketing and communication strategies, brand equity, brand health tracking, segmentation and various other brand studies
- Engaged with various stakeholders across all stages of research from proposal writing, field management, commercial budgeting to client servicing, account management and report delivery
- Developed a strong affinity towards reading numbers, data mining, charting dashboards, recognizing trends and crunching a story out of it to enable data driven decision making & strategic planning
- Clients worked for - Google, BCCL, Radio Mirchi and BBC
Education
MBA - Specializing in Marketing
S P Jain School of Global Management
05.2017
Bachelor of Computer Application -
Brihan Maharashtra College of Commerce (BMCC)
Pune, India06.2015
Skills
- Market Research
- Competition analysis
- Data Analytics
- Client Relationship Management
- Communication
- Cross functional coordination
- Team leadership
- MS Office and Excel
- SPSS Regression
Hobbies and Interests
- Reading
- Trekking
- Travelling
- Photography and Videography
- Swimming
- Theatre
Personal Information
Title: Marketing professional
Activities
- Freelance columnist, Times of India
- Volunteer, UNICEF, Worked towards marketing, advertising, promotions, PR, logistics & fund raising for city wide events for UNICEF.
Timeline
Senior Account Manager (Qualitative)
Kantar Media WPP
05.2019 - Current
Full Time Fellow Leader
Teach For India
05.2018 - 05.2019
Account Manager (Qualitative)
Kantar Media WPP
05.2015 - 05.2017
Associate Research Manager (Quantitative)
Kantar Media WPP
06.2012 - 06.2015
MBA - Specializing in Marketing
S P Jain School of Global Management
Bachelor of Computer Application -
Brihan Maharashtra College of Commerce (BMCC)
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