Summary
Overview
Work History
Education
Skills
Timeline
Generic

Khushboo Punjabi

Mumbai

Summary

Seasoned Public Relations Specialist with strong background in developing and executing public relations strategies for diverse industries. Known for creating compelling narratives, cultivating media relationships, and managing crisis communication. Strengths include strategic planning, brand management, and event coordination.

Overview

6
6
years of professional experience

Work History

Public Relation Specialist

The Home Depot Canada
Toronto
06.2024 - 02.2025
  • Managed media relations, crisis communications and daily media monitoring
  • Led high-impact Halloween event in Toronto, attracting 4,000+ attendees, boosting brand visibility
  • Media-trained spokespersons for tier-one media outlets broadcast, print and radio interviews
  • Secured organic media coverage for the Foundation's spring campaign across digital, radio and local press
  • Crafted and executed internal communications for the VP of HR and Marketing
  • Prepared run-of-show briefings and coordinated with the VPs for earnings calls

Client Strategy Specialist, Retail Media+

The Home Depot Canada
Toronto
08.2023 - 05.2024
  • Managed banner and in-grid ads of 20 accounts on the Home Depot site, driving $4 ROAS & 0.5 CTR
  • Led geo-targeted & sponsored campaigns on Meta, Google, and Pinterest, sustaining $4 ROAS & 0.5 CTR
  • Optimized and reported on-site and off-site ad campaigns to enhance performance and efficiency

Public Relation Coordinator

The Home Depot Canada
Toronto
07.2022 - 08.2023
  • Spearheaded media monitoring and internal news distribution
  • Crafted media statements and managed responses for press inquiries.
  • Planned and executed the 2023 Spring Preview event, successfully hosting 100+ media & influencers
  • Collaborated cross-functionally for seasonal lookbooks and influencer campaigns.
  • Directed influencer concepts and content to ensure brand alignment

Intern

KPW Comms.
Toronto
01.2022 - 06.2022
  • Delivered post-campaign media report, showing impact and coverage
  • Built targeted regional media list for top journalists and beat reporters
  • Media monitoring for Regional Police, ensuring timely insights
  • Assisted in executing 25th Annual Women's Brain Health Initiative event

Asst. Manager

Rajasthan Studio
Mumbai
08.2020 - 05.2021
  • Day-to-day internal communications, media relations and brand partnerships
  • Boosted media coverage by 35% in Yourstory.com, Times Of India, The Hindu
  • Build partnerships with the luxurious hotels concierges featured in Condenast Traveller India
  • Co-hosted Webinar and Virtual Art Experience for Google, Genpact, PwC and IRCC

Conference Producer

Kinfos Events
Delhi
07.2019 - 02.2020
  • Secured C-level managers of top 20 US & UK banks as keynote speakers at global conferences
  • Interviewed banking experts and published articles on digital transformation for the organization's newsletter

Education

Public Relation and Corporate Communication -

Seneca College
Toronto, Canada
04.2022

Bachelor in Mass Media - Majors in Journalism

Jai Hind College
Mumbai, India
06.2019

Skills

  • Media Relations & Story Pitching
  • Internal Communication & Executive Comms
  • PR Campaign Planning & Execution
  • Crisi Comms & Reputation Management
  • Content Development & Story Telling
  • Event planning

Timeline

Public Relation Specialist

The Home Depot Canada
06.2024 - 02.2025

Client Strategy Specialist, Retail Media+

The Home Depot Canada
08.2023 - 05.2024

Public Relation Coordinator

The Home Depot Canada
07.2022 - 08.2023

Intern

KPW Comms.
01.2022 - 06.2022

Asst. Manager

Rajasthan Studio
08.2020 - 05.2021

Conference Producer

Kinfos Events
07.2019 - 02.2020

Public Relation and Corporate Communication -

Seneca College

Bachelor in Mass Media - Majors in Journalism

Jai Hind College

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Khushboo Punjabi