Khushboo Rajput
Social Media Manager
Gilching
Summary
Results-driven Content Marketing Professional with extensive experience in crafting and executing strategic campaigns that boost brand awareness and audience engagement. Proven track record of leveraging data-driven insights to create compelling content that resonates with diverse audiences. Passionate Content Creator and Social Media Expert with a robust following of 137K+ followers on Instagram, 62K+ on TikTok, and millions of views on YouTube. Adept at blending creativity with analytical thinking to drive impactful results across digital platforms.
Overview
14
14
years of professional experience
2
2
years of post-secondary education
3
3
Languages
Work History
Content Marketing Specialist
Paypenny
10.2022 - Current
- Create engaging content for various channels
- Evaluates, recommends and effectively executes a variety of communication tools and media, to include a mix of digital and traditional channels
- Develop and define engaging content on Social Media
- Develop and execute content strategies to increase brand awareness and drive inbound leads
- Develops communication strategies and plans, with responsibility for creation of briefs, budgets and timelines
- Contributes to best practice sharing within the communications function
- Analyzed and reported social media and online marketing campaign results.
- Evaluated monthly performance statistics and used data to create future strategies.
- Ensures brand consistency and quality across all Platform.
- Collaborat with sales & product teams to align messaging and storytelling
Content Marketing Specialist
SW Network (Sociowash)
08.2017 - 10.2022
- Created visually appealing infographics that effectively communicated complex ideas and concepts.
- Created on-brand, best-in-class content, tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers.
- Presented performance reports regularly to senior management showcasing effectiveness of various campaigns in achieving set goals.
- Collaborated with cross-functional teams to align content marketing efforts with company goals.
- Boosted brand awareness through the development of compelling social media content and campaigns.
Sr. Reporter/ Digital Communication Manager
Outlook Money, Magazine
02.2015 - 07.2017
- Writing Personal Finance Stories with full research
- Conduct Interviews
- Research about the latest market Trend of Digital Marketing
- Planning and Optimization of Digital Marketing Campaigns
- Campaigns on all Social Media Platform
- Enhanced brand visibility by developing and implementing comprehensive digital marketing strategies.
- Coordinated webinars, podcasts, and video production projects to expand company''s multimedia presence.
Sr. Reporter
India News, National News Channel
02.2012 - 12.2014
- Research, conducting interviews, collecting News, and reporting
- Editing videos using Final Cut Pro
- Doing Lives for big Events and Political updates
- Met deadlines to provide relevant information quickly to staff and general public.
- Delivered reporting with 100% accuracy by checking validity of all facts presented.
- Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television broadcast.
- Collaborated with producers and management to develop newscasts, promotions and teases
- Planned and conducted research and pitched long-form stories to promote investigative news topics
- Investigated crimes, disasters and tips
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information
- Established and maintained relationships with credible sources
Reporter
News 24, National News Channel
10.2010 - 01.2012
- Research, conducting interviews, collecting News, and reporting
- Editing videos using Final Cut Pro
- Transforming events, happenings quickly into News Format for 24 hour News Channel
- Assisting senior team members with creation of final news programs for airing on television, which includes research, writing, and editing news feeds
- Participated in team-building activities to enhance working relationships.
- Researched and produced daily news reports.
- Helped shape narrative on key issues through effective storytelling and knowledge of public opinion
Education
Master of Arts - Broadcast Journalism
Guru Jhambheswar University
Hisar, India 01.2011 - 06.2013
Skills
Microsoft Word
Microsoft Power Point
Final cut pro (Video Editing Software)
Social Media
Strong Creative and Conceptual Skills
Social Media Strategy
Creation and development of social media content
Performance-driven, strong analytic problem-solving skills
Camera handling and Video Editing
Exceptional communication skills
Timeline
Content Marketing Specialist
Paypenny
10.2022 - Current
Content Marketing Specialist
SW Network (Sociowash)
08.2017 - 10.2022
Sr. Reporter/ Digital Communication Manager
Outlook Money, Magazine
02.2015 - 07.2017
Sr. Reporter
India News, National News Channel
02.2012 - 12.2014
Master of Arts - Broadcast Journalism
Guru Jhambheswar University
01.2011 - 06.2013
Reporter
News 24, National News Channel
10.2010 - 01.2012
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