Khushbu Kothari
Mumbai
Summary
Content and Strategy Lead with a proven track record at Tonic Worldwide, adept in marketing campaign management and fostering influential partnerships. Excelled in brand-building strategies and marketing analytics, driving significant revenue growth. Skilled in leading teams and executing global campaigns, demonstrating exceptional public relations acumen and business development prowess.
Overview
8
8
years of professional experience
Work History
Content and Strategy Lead
Tonic Worldwide
Mumbai
01.2024 - Current
- Developed social media marketing strategies to help brands achieve their social media goals.
- Researched emerging technologies in digital marketing space.
- Aligned strategies of upwards of 15 multidisciplinary groups for successful influencer marketing and social media promotions.
- Developed and nurtured brand alliances to expand market reach.
Community and Social Media Manager
Peepul Tree Ventures
Bengaluru
01.2022 - 03.2024
- Coordinated with the marketing team to ensure social media strategies aligned with overall marketing and business objectives.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Managed team personnel, budget and schedule to handle demanding PR requirements.
- Developed and managed social media budgets, ensuring efficient allocation of resources for content and advertising.
- Collaborated with influencers and brand partners to expand reach and enhance content diversity.
Senior Marketing Specialist
galleri5 (now, a part of Collective Artist Network)
Bengaluru
10.2020 - 12.2021
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Directed design, development, and execution of 50 top-performing digital advertising campaigns.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Assisted in evaluating potential partnerships between the company and prominent social media personalities.
- Achieved cost savings by developing functional solutions to problems.
- Spearheaded collections management at Myntra.
- Oversaw sustained promotional efforts for Myntra, generating over 1 crore each month in revenue.
Assistant Manager
Bestseller
Mumbai
04.2019 - 10.2020
- Coordinated with other departments to ensure smooth flow of operations.
- Created reports on sales trends, inventory levels, and financial data.
- Provided guidance and support to junior staff members on daily tasks, projects, and objectives.
Management Trainee
Raymond
Mumbai
10.2018 - 03.2019
Summer Intern
Aditya Birla fashion and Retail
Kolkata
04.2017 - 06.2017
Education
Certification - Marketing
Indian School of Business
Digital Marketing, Analytics And Strategy08-2024
PGDM, Luxury Brand Management, Marketing And Related Support Services - PGDM, Masters in Marketing
Pearl Academy
Mumbai01-2019
Exchange Program - Communication And Media Studies
Domus Academy
Italy01-2018
BBA - Marketing Honors
JD Birla Institute of Management
Kolkata01-2017
Skills
- Marketing campaign management
- Public and media relations
- Campaign management
- Business development
- Brand-building strategies
- Marketing analytics
- Influencer marketing
- P&L management
Affiliations
- Yoga
- Gardening
- Reading
- Experiences
- Adventures
Accomplishments
- Inter-school Tennis Champion
- College Coordinator - Marketing Club
- Brand Ambassador - Ajio luxe
- Launched a collection for Woolmark - won a global award
- Marathon runner
Languages
English
First Language
Hindi
Proficient (C2)
C2
German
Beginner
A1
English
Proficient (C2)
C2
Timeline
Content and Strategy Lead
Tonic Worldwide
01.2024 - Current
Community and Social Media Manager
Peepul Tree Ventures
01.2022 - 03.2024
Senior Marketing Specialist
galleri5 (now, a part of Collective Artist Network)
10.2020 - 12.2021
Assistant Manager
Bestseller
04.2019 - 10.2020
Management Trainee
Raymond
10.2018 - 03.2019
Summer Intern
Aditya Birla fashion and Retail
04.2017 - 06.2017
Certification - Marketing
Indian School of Business
PGDM, Luxury Brand Management, Marketing And Related Support Services - PGDM, Masters in Marketing
Pearl Academy
Exchange Program - Communication And Media Studies
Domus Academy
BBA - Marketing Honors
JD Birla Institute of Management
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