Khushbu Nair
Product Marketing
Ghaziabad,UP
Summary
In my 8 years of work experience I have served in Marketing profiles for 6 years. Having worked with B2B Events, Oil & Gas, Hospitality and Ed-tech, I got the opportunity to understand consumer behavior from the lens of both B2B and B2C. All my roles always had extensive cross-departmental interaction and hance I developed a finesse to be a team player and now recognized for my skill to collaborate and lead. Possesses astute attention to detail and ability to grasp and translate technical capabilities into value for customers.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Product Marketing Manager
Harappa Education
Delhi , Delhi
04.2021 - Current
- Planning new product external launch and release while managing cross-functional implementation of plan.
- Collaborated with marketing department to define positioning and messaging, and plan market launch, public relations, and lead generation campaigns.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Driving marketing initiatives to increase product visibility and market performance.
- Managing cross departmental coordination with creative and media agencies, product development, engineering for driving product launch projects and revenue campaigns.
Branding & Communications Manager
Gradeup
Delhi , Delhi
10.2019 - 04.2021
- Evaluated program effectiveness to determine return on investment.
- Developed communications strategies to drive product launch and revenue campaigns.
- Supported product launch plans through development and implementation of internal and external communication strategies.
- Produced internal communications for revenue and launch projects.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Managed cross departmental coordination with, corporate communications, product development, engineering for driving product launch projects and revenue campaigns.
Deputy General Manager of Marketing
Iconex Exhibitions
Delhi , Delhi
06.2018 - 09.2019
- Developed innovative and targeted collateral to support overall branding objectives.
- Liaoning with agencies
- Managing external partnerships and associations for brand awareness
Marketing Manager
Accor Hotels
Mysore & Pune , Karnataka and Maharashtra
12.2014 - 04.2018
- Launched an upscale Brand the Grand Mercure in Mysore
- Manager PR, Creative, video production and Social Media agencies
- Worked on analyzing SEM and Social Media reports and work towards improvising campaign performances
- Media buying for Print, Radio and Out of Home media.
Education
Master of Arts - Journalism And Mass Communication
Swami Vivekananda Shubharati University
Utter Pradesh 07.2017 - 07.2019
Bachelor of Arts - Journalism And Mass Communication
I.P. University
Delhi 08.2007 - 05.2010
Skills
Product promotion
Timeline
Product Marketing Manager
Harappa Education
04.2021 - Current
Branding & Communications Manager
Gradeup
10.2019 - 04.2021
Deputy General Manager of Marketing
Iconex Exhibitions
06.2018 - 09.2019
Master of Arts - Journalism And Mass Communication
Swami Vivekananda Shubharati University
07.2017 - 07.2019
Marketing Manager
Accor Hotels
12.2014 - 04.2018
Bachelor of Arts - Journalism And Mass Communication
I.P. University
08.2007 - 05.2010
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