Summary
Overview
Work History
Education
Skills
Timeline
Generic

Khushbu Nair

Product Marketing
Ghaziabad,UP

Summary

In my 8 years of work experience I have served in Marketing profiles for 6 years. Having worked with B2B Events, Oil & Gas, Hospitality and Ed-tech, I got the opportunity to understand consumer behavior from the lens of both B2B and B2C. All my roles always had extensive cross-departmental interaction and hance I developed a finesse to be a team player and now recognized for my skill to collaborate and lead. Possesses astute attention to detail and ability to grasp and translate technical capabilities into value for customers.

Overview

7
7
years of professional experience
5
5
years of post-secondary education

Work History

Product Marketing Manager

Harappa Education
Delhi , Delhi
04.2021 - Current
  • Planning new product external launch and release while managing cross-functional implementation of plan.
  • Collaborated with marketing department to define positioning and messaging, and plan market launch, public relations, and lead generation campaigns.
  • Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
  • Driving marketing initiatives to increase product visibility and market performance.
  • Managing cross departmental coordination with creative and media agencies, product development, engineering for driving product launch projects and revenue campaigns.

Branding & Communications Manager

Gradeup
Delhi , Delhi
10.2019 - 04.2021
  • Evaluated program effectiveness to determine return on investment.
  • Developed communications strategies to drive product launch and revenue campaigns.
  • Supported product launch plans through development and implementation of internal and external communication strategies.
  • Produced internal communications for revenue and launch projects.
  • Supported marketing programs and campaigns with content and messaging to drive demand.
  • Managed cross departmental coordination with, corporate communications, product development, engineering for driving product launch projects and revenue campaigns.

Deputy General Manager of Marketing

Iconex Exhibitions
Delhi , Delhi
06.2018 - 09.2019
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Liaoning with agencies
  • Managing external partnerships and associations for brand awareness

Marketing Manager

Accor Hotels
Mysore & Pune , Karnataka and Maharashtra
12.2014 - 04.2018
  • Launched an upscale Brand the Grand Mercure in Mysore
  • Manager PR, Creative, video production and Social Media agencies
  • Worked on analyzing SEM and Social Media reports and work towards improvising campaign performances
  • Media buying for Print, Radio and Out of Home media.

Education

Master of Arts - Journalism And Mass Communication

Swami Vivekananda Shubharati University
Utter Pradesh
07.2017 - 07.2019

Bachelor of Arts - Journalism And Mass Communication

I.P. University
Delhi
08.2007 - 05.2010

Skills

    Product promotion

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Timeline

Product Marketing Manager

Harappa Education
04.2021 - Current

Branding & Communications Manager

Gradeup
10.2019 - 04.2021

Deputy General Manager of Marketing

Iconex Exhibitions
06.2018 - 09.2019

Master of Arts - Journalism And Mass Communication

Swami Vivekananda Shubharati University
07.2017 - 07.2019

Marketing Manager

Accor Hotels
12.2014 - 04.2018

Bachelor of Arts - Journalism And Mass Communication

I.P. University
08.2007 - 05.2010
Khushbu Nair Product Marketing