Khushbu Parihariya
Chennai
Summary
Strategic Marketing and Communications Specialist with a background in building brand awareness and enhancing market position. Skilled in crafting compelling messaging, executing strategic marketing campaigns, and utilizing digital platforms to increase customer engagement. Strengths include innovative problem-solving, exceptional collaboration skills, and an ability to deliver impactful results in fast-paced environments. Proven success in driving growth through effective communication strategies across various channels.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Brand Marketing & Communications Specialist
M2P Fintech
Chennai
04.2024 - Current
- Led the development and execution of integrated brand marketing strategies across digital, social, PR, and offline channels.
- Owned brand voice, identity, and storytelling across all touchpoints, ensuring consistency and impact.
- Built and managed content pipelines for social media, campaigns, and brand initiatives to drive engagement and growth.
- Collaborated with cross-functional teams to align marketing efforts with business goals and product narratives.
- Planned and executed large-scale internal and external events, including product launches, media interactions, and employee engagements.
- Spearheaded PR strategy, media outreach, and corporate communications to strengthen brand presence and manage reputation.
- Designed and implemented internal communications programs to foster a strong culture, and transparent information flow.
- Partnered with leadership for thought leadership content, keynote presentations, and strategic narratives.
- Managed agency relationships and external partners for content creation, media planning, and brand campaigns.
- Monitored campaign performance, audience insights, and brand health metrics to refine future strategies.
- Planned and executed promotional events such as webinars, product launches, trade shows.
Content Lead
Vakilsearch
Chennai
02.2021 - 11.2023
- Wrote and edited product descriptions that boosted conversion rates.
- Conducted interviews and research to produce in-depth articles and reports.
- Curated content for a diverse audience, tailoring messages to different demographic groups.
- Developed and maintained a content calendar that ensured timely publication across multiple platforms.
- Ensured all content adheres to company's brand standards and messaging guidelines.
- Wrote and published blog pieces on regular schedule, according to client branding and with good SEO practices.
- Co-managed all online marketing initiatives and communications.
- Developed a unique website content and maintained the brand’s presence on all Social media platforms.
- Collaborated with design teams to create visually appealing graphics that align with brand guidelines.
- Edited and proofread copy to ensure accuracy in grammar, spelling, punctuation, style, tone.
Senior Content Writer
Embibe
Bangalore
02.2017 - 02.2021
- Performed in-depth research into topics to write clear and accurate copy.
- Compiled monthly reports on website performance metrics such as pageviews, unique visitors.
- Varied tone and verbiage in messages based on product and customer persona.
- Researched industry trends to ensure accuracy of content.
- Optimized content for search engines (SEO) to increase visibility and traffic.
- Worked closely with SEO team to optimize website copy for search engine visibility.
- Participated in content brainstorming sessions to generate innovative ideas.
- Validated accuracy of information, data and references in written content.
- Edited and proofread content to verify proper grammar, quality and consistency with AP style.
- Wrote original keyword-rich content following branding and SEO best practices.
- Managed content calendars, ensuring timely publication of articles and posts.
Content Writer
PhonePe
Bangalore
01.2016 - 02.2017
- Edited and proofread content to verify proper grammar, quality and consistency with AP style.
- Implemented feedback from readers to improve content relevance and readability.
- Validated accuracy of information, data and references in written content.
- Managed multiple content projects simultaneously, adhering to strict deadlines.
- Conducted background research to add depth to scenes, history and characters.
- Participated in content brainstorming sessions to generate innovative ideas.
- Planned writing project stages and outlines and organized output to improve workflow.
- Researched industry trends and topics to create relevant, informative content.
- Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
Customer Service Associate
Flipkart
Bangalore
08.2014 - 01.2016
- Demonstrated active listening skills when responding to customer questions and complaints.
- Coordinated with internal teams to ensure timely and successful delivery of solutions according to client needs.
- Addressed customer questions and concerns regarding products and services.
- Presented existing and prospective customers with valuable service or product information to aid in decision-making.
- Engaged in conversation with customers to understand needs, resolve issues and answer product questions.
- Followed policies and procedures to meet or exceed established performance requirements.
- Assisted customers with returns, exchanges, refunds, and other transactions as needed.
- Responded to customer inquiries via phone, email and chat.
Education
BBA - Marketing Management
St.Joseph's
Hosur06-2014
Skills
- Communication
- Brand strategy
- Content marketing
- Public relations
- Event planning
- Social media management
- SEO optimization
- Brand storytelling
- Content creation
- Corporate communications
- Campaign management
- Social media strategy
- Branding
- Copywriting expertise
- Email marketing
Certification
- Google Ads Certified
Languages
Hindi
First Language
English
Proficient (C2)
C2
Tamil
Upper Intermediate (B2)
B2
Kannada
Intermediate (B1)
B1
Timeline
Brand Marketing & Communications Specialist
M2P Fintech
04.2024 - Current
Content Lead
Vakilsearch
02.2021 - 11.2023
Senior Content Writer
Embibe
02.2017 - 02.2021
Content Writer
PhonePe
01.2016 - 02.2017
Customer Service Associate
Flipkart
08.2014 - 01.2016
BBA - Marketing Management
St.Joseph's
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