Khushbu Solanki
Digital Marketer/ SEO Specialist
Vadodara
Summary
Results-driven Digital Marketing Expert with 16+ years of experience specializing in SEO, PPC, and social media advertising for B2B and B2C businesses, with a proven track record of driving scalable organic growth and generating over $9M in lifetime revenue through data-driven strategies. Experienced in developing and executing integrated marketing campaigns across SEO and paid channels, leveraging AI-powered tools and platforms like Google Ads and Facebook Ads to maximize ROI, reduce acquisition costs, and improve conversions. Skilled in technical SEO, keyword strategy, content marketing, CRO, and audience targeting, with strong expertise in analytics, market research, and performance optimization to enhance brand visibility, drive qualified traffic, and increase customer engagement through multi-channel digital strategies.
Overview
16
16
years of professional experience
Work History
Digital Marketer /Senior SEO Specialist
Base8
06.2024 - Current
- Spearheaded end-to-end AI-driven SEO strategies across multiple client websites, driving scalable organic growth, and consistently exceeding performance targets.
- Implemented AI-powered workflows using ChatGPT, Surfer SEO, Jasper AI, Frase, and MarketMuse, reducing content optimization time by 40%.
- Conducted AI-assisted keyword research and search intent analysis to build authority-driven content strategies, significantly improving keyword rankings and topical relevance.
- Optimized content using entity-based SEO and NLP techniques, aligning with EEAT principles to enhance content credibility and search visibility.
- Automated SEO audits, competitor benchmarking, and content gap analysis, cutting manual effort by 40% while improving accuracy and efficiency.
- Boosted organic traffic by 120% within 5 months through AI-driven on-page SEO, structured internal linking, and content enhancements.
- Achieved first-page rankings for 60% of targeted keywords, increasing organic visibility and brand presence.
- Improved lead generation by 35% through conversion-focused SEO strategies and AI-optimized landing pages.
- Executed technical SEO improvements, including crawl optimization, indexing fixes, and schema implementation, enhancing site performance and search engine accessibility.
- Built performance dashboards using GA4 and Google Search Console, integrating AI insights to track KPIs, and uncover growth opportunities.
- Collaborated with content and design teams using AI-generated briefs to accelerate publishing timelines, and maintain high-quality output.
- Adapted SEO strategies in line with Google algorithm updates (Helpful Content, SGE, EEAT), ensuring sustainable, long-term growth.
- Planned and executed high-performing campaigns using Google Ads, improving ROI, and reducing cost-per-acquisition (CPA).
- Managed search, display, and remarketing campaigns, optimizing bids, targeting, and ad creatives for maximum conversions.
- Designed and executed paid campaigns on Facebook Ads and Instagram, driving brand awareness, traffic, and lead generation.
- Performed A/B testing on ad copies, landing pages, and audience segments to continuously improve campaign performance.
- Leveraged audience insights and analytics to refine targeting strategies and improve ad engagement rates.
Digital Marketing Manager
Fusion Factor
01.2019 - 08.2024
- Implemented a content-driven SEO strategy, resulting in a 250% increase in site visits and a 65% increase in total sales within 8 months.
- Developed and leveraged paid marketing funnel reports to incrementally improve the conversion rate by 210%.
- Created robust conditional email campaigns based on customer interactions, improving customer retention by 23%.
- Automated marketing KPI reporting using Google Analytics and Google Sheets, saving approximately 6 hours of manual work per week.
- Managed a team of 5 marketing professionals, including content writers, graphic designers, and sales associates.
- Optimized email copy and sequences through A/B testing, improving the average open rate from 8% to 14%.
- Enhanced blog content with SEO optimization and keyword research, driving a 72% increase in total site traffic.
- Analyzed Google Search Console data to identify low-performing content and implement solutions that improved content performance by an average of 34%.
- Developed and implemented schema markup, achieving rich snippets and a 15% increase in click-through rates.
- Managed custom 404 pages and redirects to ensure proper handling of moved content and maintain a positive user experience.
- Optimized robots.txt files and maintained XML sitemaps to improve crawlability and search engine indexing.
Digital Marketing Manager
Future Link Consultant
11.2017 - 12.2018
- Launched SEO campaign targeting high-volume and long-tail keywords, generating 11,000 unique visitors and driving targeted traffic.
- Managed daily Google AdWords account activities, optimizing campaigns for maximum ROI.
- Implemented PPC landing page optimization through A/B testing, improving conversion rates.
- Managed website content and created landing pages optimized for search engines and user experience.
- Strategized, researched, planned, executed, and tracked online marketing campaigns to achieve business objectives.
Marketing Manager
KW Group
06.2010 - 04.2017
- Successfully executed integrated online and digital marketing strategies for a real estate company, driving brand visibility, lead generation, and sales growth.
- Improved on-page SEO performance, resulting in a 70% improvement in page speed and a 24% increase in monthly organic traffic.
Education
MBA -
Rai Business School
06-2010
Skills
SEO strategy development and execution
Technical SEO
Keyword Research
Content Optimization
Link building strategy
Content Marketing
Search Engine Marketing (SEM)
On-Page Optimization
Off-Page Optimization
AI-powered SEO Tools (ChatGPT, SurferSEO, Jasper, Frase, MarketMuse)
Google Analytics 4 (GA4)
Google Search Console
Google Ads
Google Tag Manager
Semrush
Ahrefs
CRM (Salesforce/Keep/Marketo)
Data Analysis & Reporting
Website Analytics
CRO (Conversion Rate Optimization)
Campaign Management & Optimization (Google Ads & Social Media Ads)
Audience Targeting & Remarketing (Custom & Lookalike Audiences)
Ad Copywriting & Creative A/B Testing
Conversion Tracking & Performance Monitoring (via Google Tag Manager)
Budget Management & ROI/ROAS Optimization
Lead Generation & Funnel-Based Advertising (TOFU–BOFU)
Timeline
Digital Marketer /Senior SEO Specialist
Base8
06.2024 - Current
Digital Marketing Manager
Fusion Factor
01.2019 - 08.2024
Digital Marketing Manager
Future Link Consultant
11.2017 - 12.2018
Marketing Manager
KW Group
06.2010 - 04.2017
MBA -
Rai Business School