Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Khushi

Delhi

Summary

Strategic Marketing Professional with 5+ years of experience in digital marketing, brand storytelling, and copywriting across lifestyle, beauty, health and tech sectors. Proven track record of crafting data-driven campaigns, developing compelling content strategies, and driving measurable engagement across social and paid channels. Adept at bridging creativity with performance through customer journey mapping, CRO, and cross-functional collaboration. Currently exploring roles at the intersection of community, content, and marketing in fast-paced, future-forward industries like Web3.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Strategist & Copywriter

C4E
Remote
05.2024 - 05.2025

- Developed data-driven, go-to-market strategies through audience research, competitor analysis, and customer journey mapping.

- Led cross-functional planning and executed multi-channel campaigns across digital, social, and content including SEO, and paid media.

- Created brand positioning, messaging frameworks, and creative briefs to support cohesive brand storytelling.

- Collaborated with creative, media, and account teams to drive alignment, engagement, and conversion rate optimization (CRO).

- Tracked and optimized campaign performance using analytics to report KPIs, and iterate strategies for continuous improvement.

Direct-Response Conversion Copywriter

Self-employed | Contract
Remote
03.2022 - 04.2025

- Structured launches from A-Z (6-figure net revenue)

- Produced full-funnel sales copy (landing + sales pages, Fb + Google ads, social media copy, blogs, case studies, press releases)

- Supported personal development coaches and entrepreneurs in achieving targeted outcomes.

Freelance Marketing Strategist & Copywriter

Self-employed | Contract
Remote
01.2021 - 02.2022

- Created promotional content (Canva graphics, short-form video scripts, and email campaigns)

- Created, managed, and scaled multiple Fb ad campaigns generating over $150k in ad revenue

- Supported female entrepreneurs 1:1

Sales Executive

Self-employed | Contract
Ghaziabad
01.2019 - 12.2020

- Fetched fresh data and contact details of recently graduated college grads from different US job boards every day.

- Live sold multiple $10k dollar-priced educational courses to US candidates over phone calls.

- Generated a gross revenue of over $100k by selling educational courses to US college grads.

Education

Bachelor of Science -

CCS University
Meerut
11-2020

GED -

Fatima Convent School
Ghaziabad, India
05-2017

High School Diploma -

Fatima Convent School
Ghaziabad, India
05-2015

Skills

  • Marketing Strategy Development
  • Brand Positioning & Messaging
  • Copywriting (Web, Social, Ads, Email, Landing Pages)
  • Content Strategy & Planning
  • Storytelling & Persuasive Writing
  • Conversion Rate Optimization (CRO)
  • Paid Media Planning & Execution (Meta ads)
  • Email Marketing (Flows, Campaigns, Automation)
  • Marketing Funnel Design (TOFU–BOFU)
  • Stakeholder Communication
  • Client Presentation & Pitching
  • ConvertKit / Mailchimp / Klaviyo
  • Notion / Trello/ Asana
  • Canva/ ChatGPT / Grammarly

Languages

Hindi
First Language
English
Advanced (C1)
C1
German
Elementary (A2)
A2

Certification

  • 8-week Copywriter Coaching Program by Alex Cattoni
  • 6-week Copywriter Coaching Program by Dayana Aleksandrova
  • 12-month extensive digital marketing training & certification by Roota Mittal
  • Personal Branding Strategy for Social Media by Dot Lung
  • Fundamentals of Digital Marketing, Google

Timeline

Marketing Strategist & Copywriter

C4E
05.2024 - 05.2025

Direct-Response Conversion Copywriter

Self-employed | Contract
03.2022 - 04.2025

Freelance Marketing Strategist & Copywriter

Self-employed | Contract
01.2021 - 02.2022

Sales Executive

Self-employed | Contract
01.2019 - 12.2020

Bachelor of Science -

CCS University

GED -

Fatima Convent School

High School Diploma -

Fatima Convent School
Khushi