Strategic Marketing Professional with 5+ years of experience in digital marketing, brand storytelling, and copywriting across lifestyle, beauty, health and tech sectors. Proven track record of crafting data-driven campaigns, developing compelling content strategies, and driving measurable engagement across social and paid channels. Adept at bridging creativity with performance through customer journey mapping, CRO, and cross-functional collaboration. Currently exploring roles at the intersection of community, content, and marketing in fast-paced, future-forward industries like Web3.
- Developed data-driven, go-to-market strategies through audience research, competitor analysis, and customer journey mapping.
- Led cross-functional planning and executed multi-channel campaigns across digital, social, and content including SEO, and paid media.
- Created brand positioning, messaging frameworks, and creative briefs to support cohesive brand storytelling.
- Collaborated with creative, media, and account teams to drive alignment, engagement, and conversion rate optimization (CRO).
- Tracked and optimized campaign performance using analytics to report KPIs, and iterate strategies for continuous improvement.
- Structured launches from A-Z (6-figure net revenue)
- Produced full-funnel sales copy (landing + sales pages, Fb + Google ads, social media copy, blogs, case studies, press releases)
- Supported personal development coaches and entrepreneurs in achieving targeted outcomes.
- Created promotional content (Canva graphics, short-form video scripts, and email campaigns)
- Created, managed, and scaled multiple Fb ad campaigns generating over $150k in ad revenue
- Supported female entrepreneurs 1:1
- Fetched fresh data and contact details of recently graduated college grads from different US job boards every day.
- Live sold multiple $10k dollar-priced educational courses to US candidates over phone calls.
- Generated a gross revenue of over $100k by selling educational courses to US college grads.