Hi, I’m
Khushi
Gurugram
Summary
Strategic media professional with 3+ years of experience in digital marketing, media planning, and rich media ideation. Adept at audience segmentation, top-market prioritization, and data mining to create ROI-focused campaigns across India, USA, Canada, and the Middle East. Proven success in delivering global brand mandates across the auto, retail, tech, and entertainment sectors.
Overview
4
years of professional experience
Work History
Momagic Technologies Pvt. Ltd.Noida
Media Planning and Strategy
02.2024 - Current
Job overview
- Lead end-to-end media strategy including TG profiling, platform planning, and rich media ideation
- Segment high-performing audiences using market insights and behavioral data
- Build localized strategies across India, USA, Canada, and Middle East for brands like Toyota, Walmart, Dell, Tanishq
- Conduct data mining and trend analysis to inform creative and media planning
- Develop campaign reports, track KPIs, and optimize performance based on real-time insights
- Collaborate with analytics teams for post-campaign analysis and strategic reporting
OplifiGurugram
Digital Marketing Executive
05.2023 - 01.2024
Job overview
- Created digital strategy roadmaps aligned with client KPIs across diverse verticals
- Planned and executed campaigns for UPI, NIXI, Komaki, JCB, and Marina Homes
- Worked across platforms including Google Display, Meta Ads Manager, and DV360
- Collaborated with internal and client teams to refine media mix using performance data and audience insights
- Supported reporting, optimization, and strategic presentations for ongoing campaign improvements
Initiative MediaBangalore
Integrated Media Planner
07.2022 - 04.2023
Job overview
- Managed regional and national offline campaigns for Amazon Prime Video, ensuring maximum reach and impact
- Planned media across traditional touchpoints including TV, print, radio, and OOH
- Built strategic recommendation decks, competitive analysis reports, and campaign tracking dashboards
- Coordinated with internal buying teams and vendors to ensure seamless execution and delivery
India Today GroupNoida
Planning and Research Intern
03.2021 - 05.2022
Job overview
- Researched digital performance and supported ad sales with TG data
- Gained experience using BARC software for channel viewership analytics
Education
India Today Media InstituteNoida
PG Diploma from Media And Entertainment Management
01-2022
Amity University NoidaNoida
from BA English Hons
10-2021
Holy Cross SchoolNew Delhi
06-2018
Skills
- Media Planning & Strategy
- TG Segmentation & Market Prioritization
- Rich Media Ideation
- Competitive Data Mining
- Global Campaign Management
- Tools: Excel, Tableau, PowerPoint, and BARC
Timeline
Media Planning and Strategy
Momagic Technologies Pvt. Ltd.
02.2024 - Current
Digital Marketing Executive
Oplifi
05.2023 - 01.2024
Integrated Media Planner
Initiative Media
07.2022 - 04.2023
Planning and Research Intern
India Today Group
03.2021 - 05.2022
India Today Media Institute
PG Diploma from Media And Entertainment Management
Amity University Noida
from BA English Hons
Holy Cross School
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