Khushi Agarwal
Gurugram
Summary
Results-driven Digital Marketing Senior Associate with nearly 3 years of experience driving digital strategy, content management, and paid media operations. Proven track record in boosting visibility and engagement for Microsoft platforms through data-informed marketing campaigns, and cross-functional collaboration. Skilled in content curation, social media strategy, and performance analysis, with a passion for delivering measurable impact. Known for leading high-performing teams and managing multi-channel campaigns that drive user growth and brand reach.
Overview
4
4
years of professional experience
Work History
Digital Content Management Senior Associate
Accenture
12.2024 - Current
- Led a team of six members, overseeing customer service feedback to provide insights, identify requirements, and suggest improvements for enhancing their Microsoft Network
- Reviewed and graded 700+ Microsoft clients’ YouTube and web channels, offering insights to elevate them to Gold+ Category
- Produced and programmed daily content for Microsoft apps in the US, UK, and India, ensuring brand consistency and engagement
- Secured featured placements on MSN, drove client subscriptions, and supported team development through training programs
- Managed editorial calendars and real-time publishing for 30+ monthly Bing quizzes
- Performed QA assessments on 100+ content pieces monthly to ensure consistency in tone and quality
- Acted as an SME for content workflows, developed training materials, and led knowledge transfers
- Analyzed metrics (page views, CTR, engagement) to optimize the content strategy between Bing and Google through Bing Webmaster Tools.
Marketing Associate
Accenture
07.2022 - 12.2024
- Enhanced visibility of Microsoft Bing's U.S. homepage and social media channels through a multi-channel marketing strategy, achieving a 40% increase in monthly site visits
- Managed and optimized paid campaigns on Facebook and Twitter using Sprinklr and Microsoft tools
- Designed and executed ad campaigns on Bing.com, improving CTR and ROI through refined targeting and creative strategies
- Conducted A/B testing to identify top-performing content
- Contributed to a 30% growth in daily active users (DAUs) by driving strategic marketing initiatives
- Collaborated with cross-functional teams to align paid media efforts with overall marketing goals
Marketing Intern
ICICI Bank
05.2021 - 06.2021
- Leveraged digital channels to enhance customer experience, and conducted micro-market analysis.
- Generated 20 or more active leads and identified customer banking needs through primary research.
- Researched competitors' marketing strategies and tactics.
Education
MBA - Marketing
Mody University of Science And Technology
05-2022
Bachelor of Commerce -
The IIS University
03-2020
Skills
- Digital marketing
- Content Management System
- Advertising Tools
- Content curation
- Web publishing
- Proofreading
- MS Office Suite
- AI tools
- Editing Tools
- Sprinklr
- Power BI
- Google Ads
- Meta Ads
- MSN Workspace
- Catalyst
- Trends Topic Editor
Accomplishments
- 3× Core Value Champion Award
- 4× Global Recognition Awards for Client Value Creation
Affiliations
- Co-promoter of Presentation Maker, a content platform
- Held key roles during MBA (Class Representative and Senior Placement Coordinator)
- Volunteer digital marketer for NGOs, focused on women’s education and mental health awareness
- Volunteer content strategist for the Period Poverty Awareness Campaign, reached a 25K+ audience online
Timeline
Digital Content Management Senior Associate
Accenture
12.2024 - Current
Marketing Associate
Accenture
07.2022 - 12.2024
Marketing Intern
ICICI Bank
05.2021 - 06.2021
MBA - Marketing
Mody University of Science And Technology
Bachelor of Commerce -
The IIS University
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