Khushi Asodariya
Category Manager
Summary
Results-oriented Category Manager with 2 years of experience in e-commerce, quick-commerce, category growth, and vendor management. Proven track record in launching high-impact campaigns, expanding category share, and revenue growth for brands. Skilled in cross-functional collaboration, data analysis, and strategic assortment planning.
Overview
2
2
years of professional experience
Work History
Category Manager
Zepto
10.2024 - Current
- Key accounts management: Led end-to-end account management for the Feminine Hygiene category, collaborating with FMCG leaders like P&G, J&J, Unicharm, Piramal, and emerging D2C brands such as Nua, Plush, Azah, and Carmesi.
- Category Expansion: Spearheaded a 3.5% market share increase in the premium sub-category (Period Panties), which helped improve category Average Selling Price (ASP) and Gross Profit Per Order (GPPO).
- Revenue & Sales: Achieved 45% YoY category growth and scaled Monthly Run Rate (MRR) to ₹25 Cr by curating a strategic assortment and increasing category penetration by 7%.
Working Capital Optimization: Reduced Days on Hand (DOH) to 18 days through accurate demand forecasting and lean inventory planning. - Working Capital Optimization: Reduced Days on Hand (DOH) to 18 days through accurate demand forecasting and lean inventory planning.
- Selection Strategy: Designed a best-in-class selection strategy covering 90%+ GMV across vertical competitors, positioning the category as a Q-Commerce benchmark.
- Activations & Campaign Management: Launched a 5L-unit sampling campaign in collaboration with 5+ brands, driving 2M+ impressions and improving M2 user retention by 3%.
- Executed high-impact homepage events and developed wireframes with the merchandising team, leading to a 25% uplift in merchandise impressions.
- Inventory Management: Efficient allocation of inventory by implementing a robust Purchase Order (PO) process, aligning with vendor lead times and schedules to maintain 95%+ fill rates across SKUs.
Key Accounts Manager
Meolaa Lifestyle Private Limited
05.2024 - 09.2024
- Handling Beauty & Personal Care Category which drives 65% of overall business.
- Manage top accounts like Unilever, Bella Vita, mCaffeine, Hyphen, Juicy Chemistry, VLCC, Just Herbs,and 40+ more to drive sales and promotions. Analyze the business to understand trends, spikes/dips and shifts and achieve targets.
- Scouting & Onboarding new beauty brands to increase assortment depth.
- Effective inventory management by forecasting sales and analyzing sales based on both present and past data.
- Coordinate with the respective stakeholders/cross-functional teams – e.g. Product, category marketing & logistics team to address breakages and improve customer experiences.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
Ecommerce Intern
Arvind Fashions Limited
01.2024 - 04.2024
- Growth & Marketplace for USPA and Flying Machine Womenswear
- Competitor and Trend Analysis: To identify gaps in existing product portfolio and cataloguing to give inputs.
- Marketing: Plan and execute marketing campaigns across major marketplaces to boost for traffic growth & customer engagement based on the sales plan for the month.
- Budget Allocation: Managed budgets upto 10 lakhs & allocated spends on top (Brand Ads), mid (PCAs) & bottom (PLAs) funnel basis previous months sales, marketing data & bucket analysis to maximise ROI.
- Increased CTR of FMV from 1.23% to 1.47% through catalog enrichment on Myntra and focusing on mid funnel advertisements.
- Pricing: Plan and execute discounts according to BAU and events on marketplaces through a thorough analysis of SOH, stock cover, ROS, impressions, CTRs & conversions.
Ecommerce Category Management Intern
Decathlon Sports India
06.2023 - 08.2023
- . Handled site merchandising for more than 200 categories across 50+ sports & 36 brands.
- Site Merchandising: Plan website layout/wireframes and taxonomy to improve the customer shopping experience.
- Website Hygiene: Developed a robust SOP and process for hygiene of categories within navigation on Web + App.
- Presented analytical findings to senior leadership, informing decision-making around category initiatives.
- Conducted comprehensive competitor analysis to inform category strategy and maintain competitive edge.
Education
Masters of Fashion Management - Marketing & Retailing
National Institute of Fashion Technology
Jodhpur, India 04.2001 -
Bachelor of Science Honors - Geology
The Maharaja Sayajirao University
01.2021
Skills
- Proficiency in MS Excel
- SQL
- Mix Panel
Timeline
Category Manager
Zepto
10.2024 - Current
Key Accounts Manager
Meolaa Lifestyle Private Limited
05.2024 - 09.2024
Ecommerce Intern
Arvind Fashions Limited
01.2024 - 04.2024
Ecommerce Category Management Intern
Decathlon Sports India
06.2023 - 08.2023
Masters of Fashion Management - Marketing & Retailing
National Institute of Fashion Technology
04.2001 -
Bachelor of Science Honors - Geology
The Maharaja Sayajirao University
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