Khushi Karanseth

Lead Designer – Ash and Eden (Sep 2023 – June 2025)
Spearheading the design of Ash and Eden, BEONE INC.'s in-house artisanal luxury brand. Collaborating with traditional Indian craft clusters across Jaipur, Barmer, Kashmir, and Mumbai to reinterpret heritage techniques into contemporary styles for the U.S. market. Developed brand identity through in-depth research and market analysis; created customized capsules for retailers such as Sundance and Anthropologie.

Designer – Garrie B (Aug 2022 – Sep 2023)
Managed the design and seasonal launch strategy of Garrie B, a bold, dopamine-driven brand celebrated for its hyper-realistic prints and exaggerated silhouettes. Directed print development, seasonal marketing graphics, and sales presentations; supported styling and visual storytelling for marketing campaigns.

Designer – Playa Lucila (Shopbop Co-owned) (July 2021 – Aug 2022)
Managed design for Playa Lucila, an in-house private label co-owned by Shopbop. Focused on data-driven design development using sales metrics and competitor analysis to optimize collection performance and maximize conversion.

• Company Overview: Ginza Industries
• Under Bridal and Fashion lingerie including Sleepwear and the other category being, Activewear with low and medium to high impact performance apparel.
• Ginza Industries

• Under Plus Size category.

• Company Overview: Craft Cluster
• BACKSTRAP LOOM WEAVING
• RINGAAL FIBRE
• Craft Cluster