Khushi Kedia

Product Marketing & GTM – HCLTech Network Solutions and Contact Centre

• Conducted market research, competitive intelligence, and pricing analysis across Contact Center, SD-WAN, SASE, Conversational AI, and Customer Experience (CX) domains, delivering insights that informed product strategy and positioning.
• Developed GTM strategies, sales playbooks, battle cards, product documentation, MRDs, PRDs, and sales enablement assets for SD-WAN, SASE, Network Consulting, and Contact Center solutions, supporting stakeholder engagement and sales effectiveness.
• Led branding and content initiatives including website copy, brochures, flyers, case studies, video scripts, and customer journey narratives, strengthening market visibility and demand generation for HCLTech Network Solutions.
• Designed chatbot conversation flows, customer journey scripts, and product documentation while performing functional testing and validation for bespoke virtual agent solutions.
• Delivered sales enablement sessions and knowledge-sharing programs for internal and external stakeholders through platforms such as Viva Engage and BrightTALK.
  

Analyst relations and Industry Positioning

• Managed and coordinated responses to analyst RFIs from Gartner, ISG, and IDC across SD-WAN, LAN/WLAN, SASE, and Network Consulting portfolios, contributing to improved market positioning and analyst recognition.
• Supported HCLTech Analyst Day 2024 by developing executive presentations, solution narratives, and analyst briefing materials that effectively communicated business strategy, innovation, and technology capabilities.
  

Thought Leadership and Customer Advocacy

• Authored thought leadership content on Network Sustainability, SD-WAN, and emerging networking trends, driving audience engagement and strengthening HCLTech’s industry presence.
• Developed customer success stories and case studies, including the HCLTech–Johnson & Johnson Contact Center transformation engagement, showcasing business outcomes, innovation, and operational impact.
  

Recognitions and Achievements-

• Awarded for “Going Extra Miles” by HCLTech in the town hall meet for FY23 for delivering noteworthy results.
• Recognised as LEADERS in Managed Network Services space by Gartner, ISG and IDC, 2024.

• Conducted a comprehensive benchmarking survey assessing the impact of internal communication initiatives, identifying three key areas for improvement which enhanced message clarity and engagement across 150+ employees in the organisation.
• Identified critical gaps in internal messaging through comprehensive analysis of benchmarking surveys, proposing actionable improvements which led to a more streamlined flow of information for over 150 team members.
• Created engaging and informative intranet content on World Safety Day, 2022.

• Responsible for setting up instrumentation and MIS for all marketing data end points.
• Used third party data service providers such as ZoomInfo and Clearbit to enrich CRM data and custom fields.
• Created drip campaigns and customer journeys for new sign ups.