Khushi Upadhyay
New Delhi
Summary
I'm Khushi Upadhyay, a versatile content writer with expertise in fintech, edutech, social media, lifestyle, and website content. I excel in research, writing, and editing a wide range of content and am comfortable working with minimal oversight to produce engaging, clean, and clear copy. Proficient in content management systems, online content publishing software, and SEO, I bring a well-rounded skill set to any content creation project.
Overview
3
3
years of professional experience
Work History
Content Writer
TC Groups of Pvt. Ltd.
New Delhi
02.2024 - Current
- Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
- Created content for websites, blogs and social media accounts to increase visibility and engagement.
- Proofread all written material prior to publication for grammar, punctuation and spelling errors.
- Researched industry trends and topics to create relevant, informative content.
- Managing new trainees and junior content writers Well-versed with CMS systems such as WordPress and Hubspot - for blogs and landing pages
- Well versed with keyword research through SEMrush and Google Keyword Planner.
- Creating blogs and Enhanced Brand Content (EBC) for fintech, edutech, and lifestyle and various other niches.
- Conduct performance tests to compare AI-generated content with human-written content. Use various metrics like originality, engagement, and accuracy to measure the AI's effectiveness.
Content Writer & SEO Executive
Digital Keys
New Delhi
12.2022 - 01.2024
- Optimized existing content with targeted keywords to increase organic traffic.
- Collaborated with other departments within the organization when needed in order execute successful SEO initiatives.
- Maintained regular communication with clients regarding progress updates on assigned projects.
- Performed on-page optimizations such as meta tags, page titles, internal linking. to maximize SEO performance.
- Identified areas where additional content could be created or improved upon for better ranking potential.
- Monitored competitor websites for changes in their SEO tactics and adjusted accordingly.
Director & Content Head
Illuminer Counsel
New Delhi
02.2022 - 08.2022
- Supervision and recruitment of the employers.
- Formulated various marketing policies promotion .
- Worked on various campaigns to increase the reach and prepared Database including PPT’s.
- Connecting with other students and colleges and aware them on the global affairs etc .
- Organize weekly live chats on Instagram with any prominent speaker and discuss on any current topic and necessary solutions to be opted.
- Create content for various reels on Instagram Handle
Internship
Viral Fission
New Delhi
04.2021 - 09.2021
- Regular Engagement with VF users by scheduling meetups, videocalls and conversations with different VF Users.
- Content Writing for various tasks and brands like Unacademy and Spotify
- Learn about plagiarism detection tools to ensure content originality and integrity.
- Gain knowledge about various AI tools for content creation and optimization.
Education
Bachelors of Commerce (B.Com) -
University of Delhi
06.2023
Masters in Digital Marketing -
Delhi Institute of Digital Marketing (DIDM)
12.2022
Skills
- Research - oriented
- Basic SEO Knowledge
- Know Your Audience
- Style Shifter
- Online and Web Content Design
- Research Writing
- Fintech , Edutech , Lifestyle writing
- Lesson and Course Content Planning
Languages
- English
- Hindi
Projects
I have worked on a diverse range of projects, including stocks and insurance content for Phonepe and various fintech topics for IndMoney, Shoonya, 5paisa, and Clear Tax. In the lifestyle sector, I've contributed to Ellivaas, LaceOn, and Aashni & Co. My experience also extends to internet and broadband content for Tata Play Fiber. Additionally, I've researched and written oncology and cancer care content for the Binaytara Foundation. At Neil Patel Digital India (NPDI), I managed a diverse portfolio of projects across different domains. In the educational niche, I've created content for Upgrad and Gyandhan.
Timeline
Content Writer
TC Groups of Pvt. Ltd.
02.2024 - Current
Content Writer & SEO Executive
Digital Keys
12.2022 - 01.2024
Director & Content Head
Illuminer Counsel
02.2022 - 08.2022
Internship
Viral Fission
04.2021 - 09.2021
Bachelors of Commerce (B.Com) -
University of Delhi
Masters in Digital Marketing -
Delhi Institute of Digital Marketing (DIDM)
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