Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Languages
Intersnship
Timeline
Generic

Khushi Verma

Bengaluru

Summary

Category Manager specialising in Gen Z fashion partnerships and rapid category scaling. Proven track record at AJIO.com in identifying high-potential brands, structuring growth-focused collaborations, and curating trend-first assortments that drive GMV, retention, and brand visibility. Skilled at spotting trends before they trend, building high-trust vendor relationships, and using data + instinct to win in fast-moving fashion commerce.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Business Development & PL Brands

AJIO (Reliance Retail)
Bengaluru
07.2024 - Current
  • Designing & running Private Label Accelerator Program, enabling low-risk, trend-aligned brand launches by leveraging AJIO’s design intelligence and retail insights.
  • Unifying Gen Z private label strategy for Ajiogram, strengthening repeat sales and long-term brand partnerships projecting a GMV of 50 cr. annually.
  • Onboarded Gen Z brands & manufacturers through competitive mapping & market analysis, increasing category relevance and retention.
  • Assisted Scaling of 3 private labels (SAM, Buda Jeans, Fyre Rose) in under 10 months, driving 3X growth in GMV and rapid Gen Z(SAM) & Millennial adoption.
  • Grew the social media presence of SAM by 2X on Instagram with four consecutive capsule launches.
  • Implemented tailored vendor models (dropship, outright, hybrid) based on bestseller analytics & return trends.
  • Drove the DTG Character Merch Programme for Buda Jeans Co. adding value to the brand portfolio and leading to a revenue uptake of 10%.

Graduation Project

AJIO (Reliance Retail)
Bengaluru
01.2024 - 04.2024
  • Analysed STP & Marketing Mix for SAM (Women’s Western Wear).
  • Recommended assortment expansion into footwear, beachwear & accessories (+1000 SKUs).
  • Proposed GM% reduction from 45% → 20% to accelerate Gen Z adoption.
  • Drove a 360 dgeree launch plan aligned with Gen z favoured Instagram trends
  • Created a data-backed influencer & SEO strategy to drive online discovery.

Education

Masters in Fashion Management - Marketing & Retail

NIFT Hyderabad
Hyderabad, Telangana
05-2024

Bachelor in Commerce - Commerce

Kamala Nehru College (University of Delhi)
New Delhi, Delhi
06-2021

Skills

  • Gen Z Category Strategy & Trendspotting
  • Brand Onboarding & Partnership Negotiation
  • Business Model Innovation (Dropship, Outright, Hybrid)
  • White Space & Competitive Mapping
  • Vendor Relationship Management
  • Brand Relationship Management
  • Data-Driven Decision Making (Excel, Tableau)
  • Tools: Procreate, Canva, Tableau

Affiliations

  • Fashion Illustrations
  • Trend Exploration (Pinterest/WGSN/Behance/Social Media)
  • Mood Boards/ Vision Boards
  • Sports, Travel & Yoga

Certification

  • Digital Skills: Social Media – Accenture
  • Brand Management: Aligning Business, Brand & Behaviour – University of London
  • Fashion & Sustainability – London College of Fashion & Kering

Languages

Hindi
First Language
English
Proficient (C2)
C2

Intersnship

Da Milano Pvt. Ltd. – Delhi, India
Marketing Intern (Rosso Brunello)
Jun 2023 – Jul 2023

  • Developed AW ’23 omnichannel marketing plan, achieving 12.6% ROI via targeted influencer campaigns.
  • Executed partnerships with premium brands (Audi, MakeMyTrip, Parkplus) to expand reach among affluent consumers.

Timeline

Business Development & PL Brands

AJIO (Reliance Retail)
07.2024 - Current

Graduation Project

AJIO (Reliance Retail)
01.2024 - 04.2024

Masters in Fashion Management - Marketing & Retail

NIFT Hyderabad

Bachelor in Commerce - Commerce

Kamala Nehru College (University of Delhi)

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Khushi Verma