DEVASHISH KUMAR THAKUR
Delhi
Summary
Results - focused and proactive in planning day-to-day operations and solving service issues. Offers advanced abilities in tackling issues impacting team and business success. Excels at managing team and personal time to consistently exceed expectations
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Product Executive
Shineroad Foods India Pvt. Ltd.
12.2023 - Current
- Product Launches: Played a key role in the successful launch of two new products, overseeing each stage from ideation to market rollout to maximize visibility and consumer reach
- Brand Strategy Development: Designed and implemented comprehensive brand strategies, enhancing market presence and driving consumer engagement through effective brand positioning and communication
- Campaign Management: Led integrated campaigns, including instore promotions, bakery seminars with industry experts, and social media collaborations, resulting in increased brand visibility and heightened consumer engagement
- Go-to-Market Planning: Developed and executed go-to-market strategies, including product messaging, pricing models, distribution channels, and promotional activities, aligning with company goals and consumer trends
- Performance Tracking & Optimization: Established KPIs to measure product performance, analyzed market feedback, sales data, and other key metrics to continually improve and optimize product strategies
- Vendor & Supplier Relations: Collaborated closely with vendors and suppliers to achieve favorable pricing and quality, developed backup sources, and engaged in ongoing negotiation to consistently improve category margins
- Product Category Expansion & Management: Worked with buyers and merchandisers to broaden product categories, listing new products on the company portal to drive availability and visibility in line with consumer demand
- Inventory & Demand Forecasting: Created accurate forecasts for product demand to ensure inventory sustainability, enabling efficient category management and supporting revenue goals
- Budget Management: Assumed responsibility for budget allocation and revenue management, ensuring cost-effective operations while meeting category objectives
Product Executive
Mankind Pharmaceutical
06.2022 - 11.2023
- Conduct market research and analysis to identify market trends, customer needs, and competition
- Develop product strategies that align with business goals, market trends, and customer needs
- Define product requirements, features, and specifications based on market research and customer needs
- Plan and execute product launch activities, including product demos, marketing campaigns, and sales enablement tools
- Monitor product performance and revenue growth, tracking KPIs and making data-driven decisions to optimize the product portfolio
Product Management Intern
Mankind Pharmaceutical
07.2021 - 09.2021
- Delivered scripted questionnaires clearly and succinctly for efficiently and, gaining feedback of doctors and chemist
- Analyzed and evaluated qualitative and quantitative data, presenting findings in detailed reports
- Research and analyzed wide-ranging secondary datasets, drawing out meaningful and informed insights
Education
PGDM - Marketing and Human resource
Institute of Marketing and Management
01.2022
Bachelor of Business Administration - Marketing and Management
SJHSGI College
Indore, MP01.2020
12TH - PCM
Oxford Public School
Muzaffarpur, Bihar01.2017
10TH -
DAV Public School
Muzaffarpur, Bihar01.2015
Skills
- Analytical Thinking
- NPD management
- Strategical Branding
- Market research and analysis
- Professional Presentation
Certification
- MS Excel
- Digital Marketing course
- Google analytics course
Timeline
Senior Product Executive
Shineroad Foods India Pvt. Ltd.
12.2023 - Current
Product Executive
Mankind Pharmaceutical
06.2022 - 11.2023
Product Management Intern
Mankind Pharmaceutical
07.2021 - 09.2021
Bachelor of Business Administration - Marketing and Management
SJHSGI College
12TH - PCM
Oxford Public School
10TH -
DAV Public School
PGDM - Marketing and Human resource
Institute of Marketing and Management
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