KHYATI MALHOTRA
Marketing
Mumbai
Summary
A highly motivated and experienced marketing professional actively seeking a growth-oriented position that will kindle her spirit of continuous improvement while contributing to organizational success.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
Work History
Chief Manager, Marketing
Marks & Spencer Reliance India
04.2022 - Current
- Brand Marketing Budget Owner
- Increasing Brand Awareness & Consideration
- Working on Imagery Parameters
- Incubated Influencer Strategy
- Social , Digital Media & PR Lead
- Lifestyle Media & Partnerships Lead
- Contributor in overall brand strategy
- Process lead in consumer research
- Stakeholder & process owner for localized brand campaigns & asset creation
Manager, Marketing
Marks & Spencer Reliance India
05.2018 - 03.2022
- Influencer strategy Lead
- Social Media strategy & Agency Lead
- PR Lead with International Stakeholder Management
- Influencing seasonal collection buying & planning
- ATL & BTL Media Planning Contributor
- Consumer Research Lead
Marketing Head
ZipGo Technologies
04.2017 - 04.2018
- Creating Brand Salience
- Content Creation
- Customer acquisition & optimization
- CRM & Loyalty Lead
- ORM Kickstarter
Assistant Manager, Marketing
Marks & Spencer Reliance India
01.2014 - 11.2016
- Public Relations & Social Media Lead
- Lifestyle & OOH Media Planner
- GTM New Store Launch Planner
- Marketing supporter for top stores
- Budget owner for PR, Social Media & Events
- Seasonal Collections Influencer
Senior Executive, Marketing Communications
Lacoste India
06.2011 - 01.2014
- Public Relations Lead
- Tactical Media Planning & Negotiations
- Creative & Organic Social Media Lead
- Paid Social Media Campaign Activator
- CRM program designer
PR Projects
Decibel Communications & Kangra Group Of Hotels
04.2011 - 07.2011
Decibel Communications
- New Business Management & Media & Client Manager
Kangra Group of Hotels
- Launch of Maharaja Sansar Chand Museum
- Inta City PR for hospitality & tourism media
- Spokesperson Training
Senior Executive – PR
Grey Worldwide (WPP Group)
09.2009 - 03.2011
- Media Manager across F&B, Auto, and Hospitality clients
- Business Development Team Member
Media Executive
IPurple PR Mumbai
11.2008 - 06.2009
- Incubated Film PR Vertical
- PR Strategy Lead
- Business Development Officer
- Media Relations Management
Education
Masters in Communication & Journalism - Public Relations
Mumbai University
01.2007 - 01.2009
Bachelor of Arts -
Delhi University
01.2004 - 01.2007
A.I.S.S.E -
Springdales School, Dhaula Kuan, Delhi
Skills
Brand MarketingContent CreationInfluencer MarketingPublic RelationsStorytellingProject ManagementSocial Media MarketingBTL Marketing
Awards Recognitions
- OUTSTANDING CONTRIBUTION TO MARKETING, 2014
- OUTSTANDING CONTRIBUTION IN MARKETING, 2014
- VALUE CHAMPION Q3 2015 & Q2 2018
- EMPLOYEE OF THE MONTH IN 2017 & 2020
- M&S SUPER SQUAD 2020 & 2022
Project Highlights
- M&S, LAUNCHED INSTAGRAM, LAUNCHED RENEWED BRAND APPROACH, 4+ CREATED LOCAL BRAND AD CAMPAIGNS, 6+ NEW COLLECTION EVENTS, 15+ NEW STORES IN TIER I & II MARKETS, LAUNCHED M&S HOME COLLECTION
- ZIPGO, IMPROVED COST PER ACQUISITION, ACQUIRED NEW CUSTOMERS, SET CUSTOMER SERVICE STANDARDS
Extracurricular Activities
M&S, MEMBER OF SPORTS & SOCIAL COMMITTEE AT M&S FOR ONE YEAR, MEMBER OF M&S INTERNAL EDITORIAL MAGAZINE COMMITTEE FOR ONE YEAR, MEMBER OF SUSTAIMABILITY CHAMPIONS FOR ONE YEAR ZIPGO, MEMBER OF PREVENTION OF SEXUAL HARSSEMENT COMMITEE
Timeline
Chief Manager, Marketing
Marks & Spencer Reliance India
04.2022 - Current
Manager, Marketing
Marks & Spencer Reliance India
05.2018 - 03.2022
Marketing Head
ZipGo Technologies
04.2017 - 04.2018
Assistant Manager, Marketing
Marks & Spencer Reliance India
01.2014 - 11.2016
Senior Executive, Marketing Communications
Lacoste India
06.2011 - 01.2014
PR Projects
Decibel Communications & Kangra Group Of Hotels
04.2011 - 07.2011
Senior Executive – PR
Grey Worldwide (WPP Group)
09.2009 - 03.2011
Media Executive
IPurple PR Mumbai
11.2008 - 06.2009
Masters in Communication & Journalism - Public Relations
Mumbai University
01.2007 - 01.2009
Bachelor of Arts -
Delhi University
01.2004 - 01.2007
A.I.S.S.E -
Springdales School, Dhaula Kuan, Delhi