Graphic Designing
Khyati Kumari Bhagat
Product Analyst
Ahmedabad
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth. Spearheaded multi-channel marketing campaigns, and Successfully negotiated vendor partnerships, streamlining app integration for B2B clients.
Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.
Overview
5
5
years of professional experience
8
8
years of post-secondary education
6
6
Certifications
2
2
Languages
Work History
Product Analyst | Founder’s Office
RapidOps
12.2024 - Current
- Worked directly with the CEO and the Director of E-commerce to develop a plug-and-play app for Experro
- Performed competitor analysis on 6 companies to define app features and automate the whole processes
- Defined detailed product requirements and specifications to guide developers in app implementation.
- Led a team of 3 UI/UX designers to conceptualize and refine wireframes, optimizing app usability.
- Strategized the app deployment process, streamlining installation and adoption for B2B e-commerce clients.
- Negotiated fundings with 2 leading vendors for seamless integration of Experro app on Vendor's app store
Marketing Analyst
RapidOps
05.2024 - 11.2024
- Strategized and executed a multi-channel weekly social media plan to enhance brand visibility and engagement
- Identified the significance of Net Promoter Score (NPS) for customer segmentation (in 3 categories) and CX
- Re-launched fully automated NPS process for enhancing targeted customer experience (CX)
- Implemented framework using 3 insight tools to align marketing and sales efforts, optimizing conversion strategies
- Onboarded 5 clients for sales pitch stage by conducting 3 webinars
- Spearheaded 6-month diverse marketing campaigns, focusing on lead generation and brand positioning
- Communicated and resolved cross-team misalignment and implemented solutions to improve conversion quality
- Documented SaaS metric formula & logic to design Power BI dashboard, adding 16 KPIs to measure performance
Trainee -Intern
Blackberrys
04.2023 - 06.2023
- Conducted primary research on Customer Experience, analyzing 48 customers across 8 categories
- Identified, strategized, and successfully implemented 18/21 crucial changes for E-commerce website
- · Facilitated benchmarking and differentiation strategy to increase productivity and reduce cost
- · Leveraged Data-driven insights using data tracking tools to revamp the website’s content strategy
- Created a standardized framework for improving the detail page data quality of 5000 products on the website
- Enhanced features such as Wishlist, size chart, subscription, video calibration and planned coupon launches
- Introduced "walk the store" section concept for promotional wears on the website (now "must have" section)
- Increased overall organic traffic by 8% and improved search engine visibility, and decreased the bounce rate by 6%
Social Media Marketer
AKBS Consultancy Pvt. Ltd.
04.2020 - 05.2021
- Analyzed Consumer needs, market trends & suggested new idea to improve customer experience & drive growth
- Developed and executed social media strategies to increase website traffic by 9% QoQ from Q3’20 till Q1’21
- Demonstrated customized trading software to target customers & onboarded 12 B2B clients through negotiation
Front-End Web Developer
Mti Charting
04.2020 - 07.2020
- Designed and implemented functional areas and enhanced the performance of the website
- Responsible for end-to-end development of WordPress website, efficient use of multiple plugins
- Optimized the website performance by minimizing loading speed, optimizing images, and improving SEO
Education
MBA - Business Management
Xavier Institute of Management, Bhubaneswar (XIMB)
Bhubaneswar 07.2022 - 04.2024
B.Com.(Hons.) - Finance And Accounting
Shri Shikshayatan College, Calcutta University
Kolkata 04.2017 - 05.2020
XII (ISC) -
Saint Joseph’s School
Bhagalpur 06.2015 - 04.2017
X (ICSE) -
Saint Joseph’s School
Bhagalpur 06.2014 - 05.2015
Skills
Problem-solving
Critical thinking
Stakeholder Management
Sales mate
Miro
Google Data Analytics
Web Developer
Digital Marketing
Power BI
SQL
MS Office
Advanced Excel
Certification
Certified in Marketing Analytics: Setting and Measuring KPIs, Offered by LinkedIn Learning
Interests
Music
Dancing
Volunteering
Timeline
Product Analyst | Founder’s Office
RapidOps
12.2024 - Current
Marketing Analyst
RapidOps
05.2024 - 11.2024
Certified in Marketing Analytics: Setting and Measuring KPIs, Offered by LinkedIn Learning
07-2023
Trainee -Intern
Blackberrys
04.2023 - 06.2023
Certified in Marketing Foundations: E-commerce, Offered by LinkedIn Learning
04-2023
Certified in Google Analytics certificate course
08-2022
MBA - Business Management
Xavier Institute of Management, Bhubaneswar (XIMB)
07.2022 - 04.2024
Certified in The Fundamentals of Digital Marketing Course, Google
12-2021
Certified in Foundations: Data, Data, everywhere course, offered by Google on Coursera
06-2021
Pursued Basics of Digital Strategies Success certification, Udemy
12-2020
Front-End Web Developer
Mti Charting
04.2020 - 07.2020
Social Media Marketer
AKBS Consultancy Pvt. Ltd.
04.2020 - 05.2021
B.Com.(Hons.) - Finance And Accounting
Shri Shikshayatan College, Calcutta University
04.2017 - 05.2020
XII (ISC) -
Saint Joseph’s School
06.2015 - 04.2017
X (ICSE) -
Saint Joseph’s School
06.2014 - 05.2015
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