Kimaya Singh
Mumbai
Summary
Driven entrepreneur with extensive experience in business development, marketing, and brand management. Founded and led an online clothing store- "Ayki", demonstrating strategic thinking and innovative problem-solving skills. Completed an internship at "Santosh Rubber Machinery Pvt. Ltd.", enhancing communication abilities and business acumen. Proven track record of transforming creative ideas into successful business outcomes.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Co-Founder, Creative Director & Marketing Head
Ayki (Online clothing store)
Mumbai
05.2025 - Current
- Conducted market research to identify industry trends and customer needs.
- Co-founded Ayki, overseeing creative direction from concept to final design.
- Developed and executed a comprehensive business plan for company launch.
- Designed original streetwear and custom apparel, merging trend insights with brand identity.
- Led social media strategy to enhance brand presence and engage early customers.
- Managed operations, including Printify integration and fulfillment for standard and custom orders.
- Created and developed the official brand website, managing layout and online storefront.
- Applied business concepts from academic curriculum to real-world entrepreneurial decisions.
Risk Job Simulation on Forage
Goldman Sachs
Mumbai
09.2025 - 09.2025
- Conducted job simulation focused on risk assessment for Goldman Sachs' Risk team.
- Performed individual credit risk analysis using quantified financial data to evaluate personal finance.
- Applied critical thinking and quantitative analysis to assess financial implications in real estate scenarios.
- Developed risk mitigation strategies, showcasing practical application of financial principles and market insights.
UX Design Introduction Job Simulation on Forage
Lloyds Banking Group
Mumbai
09.2025 - 09.2025
- Completed a job simulation focused on competitor research and user experience enhancement for Lloyds' UX Design team.
- Designed and analyzed customer surveys, gathering feedback from 50 respondents to pinpoint feature improvement areas.
- Conducted ethnographic studies and observational research to gain insights into user behavior, enhancing navigation and security features.
- Utilized data visualization tools to present survey findings, improving clarity of user experience recommendations.
Marketing & Communication Job Simulation on Forage
NSW Government
Mumbai
09.2025 - 09.2025
- Executed job simulation in marketing and communications for NSW Government.
- Devised communication plan for an advertising campaign to enhance outreach.
- Authored newsletter for agency staff to improve internal communication.
Product Management Job Simulation on Forage
Electronic Arts
Mumbai
09.2025 - 09.2025
- Completed a job simulation where I developed a solid understanding of different KPIs, and selected the most appropriate KPIs for measuring and assessing specific business problems related to a strategy RPG mobile game.
- Demonstrated my knowledge of key performance indicators within the video game industry.
- Broke down tasks for creating a data-driven video game presentation.
Business Development & Marketing Manager
Santosh Rubber Machinery
Mumbai
01.2024 - 03.2024
- Designed and managed social media marketing campaigns and promotional materials to increase brand visibility for 'India Rubber Expo 2024.'
- Assisted in planning and coordinating the company’s largest exhibition stall, managing logistics, and visitor engagement.
- Interacted with industry leaders and potential clients to build business development exposure.
- Explored competitor stalls for market insights, enhancing strategic planning.
- Developed communication, organisational, and problem-solving skills while balancing internship and academic responsibilities.
- Contributed to the team’s success in receiving an award at the India Rubber Expo 2024, gaining firsthand experience in both marketing execution and professional networking.
- Executed on-ground operations for successful visitor engagement at major exhibition events.
- Strengthened professional relationships through networking activities within industry circles.
Education
High School Diploma -
Podar International School IB
Mumbai, India03-2026
Skills
- Market research
- Brand management
- Social media strategy
- User experience design
- Risk assessment
- Business development
- Innovation and vision
- Marketing expertise
- Brand development
- Data analysis
- Entrepreneurial leadership
- Networking strategies
- Risk management
Accomplishments
- Selected out of many students to attend the "ASCENT Conclave 2024" — it opened my eyes to India’s startup ecosystem and inspired me further.
- Participating in a global business competition — "Blue Ocean Entrepreneurship Competition"
- India Rubber Expo 2024 Award – Recognized for contributions to Santosh Rubber Machinery Pvt. Ltd.’s stall.
- Family Achievements – Grandfather received a "Presidential Award for Excellence of his work" by the Prime Minister of India and 23 Export Awards in a row from "AIRIA, All India Rubber Industries Association."
- Ascent Foundation – Mother leads a trust network for top entrepreneurs, providing mentorship and exposure to leadership initiatives.
Certification
- "Basics of entrepreneurship: thinking and doing" from Coursera
- "Foundations of Business Strategy" from Coursera
- "AI, Business & the Future of Work" from Coursera
- "Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more" from Coursera
Languages
English
First Language
Hindi
Proficient (C2)
C2
Punjabi
Intermediate (B1)
B1
French
Beginner (A1)
A1
Affiliations
- Entrepreneurial projects – started small-scale businesses from a young age, including clay ice cream stands and homemade treats, demonstrating early initiative and business acumen.
- Graphic & Digital Art – Developed skills in design, digital art, and fine art; applied creatively for branding, social media, and school projects.
- Family Business Support – Assisted my family business' workers’ children with tutoring during vacations, developing mentorship and communication skills.
- Creative Problem Solving – Sketched a functional machine in 3rd grade, showing early innovation and structural thinking.
- Leadership inspiration – I observed my mother managing my family and business operations like a CEO, fostering a leadership mindset from an early age.
Timeline
Risk Job Simulation on Forage
Goldman Sachs
09.2025 - 09.2025
UX Design Introduction Job Simulation on Forage
Lloyds Banking Group
09.2025 - 09.2025
Marketing & Communication Job Simulation on Forage
NSW Government
09.2025 - 09.2025
Product Management Job Simulation on Forage
Electronic Arts
09.2025 - 09.2025
Co-Founder, Creative Director & Marketing Head
Ayki (Online clothing store)
05.2025 - Current
Business Development & Marketing Manager
Santosh Rubber Machinery
01.2024 - 03.2024
High School Diploma -
Podar International School IB
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