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With over a decade of experience in digital content and e-commerce, I bring a solid grounding in SEO, content strategy, CMS management, and content operations, and I’m skilled at maintaining structured, compliant, and scalable content ecosystems. I've led a high-performing content team, driven strong client communication, and delivered effective project growth even with limited resources. I collaborate closely with cross-functional teams to identify opportunities, optimise journeys, and ensure every deliverable supports both user needs and business goals.
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