Kimberly D'mello
Mumbai
Summary
- Possess specialized skills in strategic brand development, visual storytelling, and cross-functional team leadership. Excel in luxury communication, creativity, and problem-solving to deliver compelling brand narratives and design solutions. Design thinking and brand identity, enhancing design campaigns across multiple channels. Expert in brand & strategy communication and creative direction, I excel in project leadership, significantly boosting team performance. Skilled in both Adobe Photoshop and Illustrator, my approach combines innovative design with strategic foresight. Professional specializing in print layout and design applications.
Overview
13
13
years of professional experience
Work History
Creative Lead
Isprava
Mumbai
07.2024 - Current
- Advocated for the importance of design thinking.
- Created brand identity designs for clients, including logos and fonts.
- Presented concepts and ideas to internal teams and external clients.
- Provided mentorship and guidance on design projects.
- Oversaw the conceptualization and execution of digital and print marketing materials, including websites, and brochures.
- Collaborated with copywriters on content development for campaigns across multiple channels including web, mobile, print.
Senior Art Director
Publicis Group India
Mumbai
08.2018 - 07.2024
- Developed and communicated industry-leading creative concepts consistent with brand.
- Remained up-to-date on industry trends by attending conferences or reading relevant publications.
- Worked with creative directors to develop design solutions.
- Ensured all designs met established branding guidelines while also pushing boundaries creatively.
- Conducted research into art trends, styles, methods, and materials used in various media industries.
- Brainstormed with team members and special project managers to provide unique concepts and designs.
- Developed creative concepts and visual strategies for campaigns across multiple channels.
- Supervised junior art directors during concept development stages of projects.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
Art Director
Onads Communication LLP
Mumbai
12.2017 - 08.2018
- Building brand identity and design language.
- Approved art layouts, copy design and illustrative work for publication.
- Supervised junior designers and provided guidance on their work product.
- Worked closely with clients throughout the duration of each project from concept through completion.
- Consulted with print shops regarding file types and printing requirements for various projects.
Senior Visualizer
Pulp Advertising & Design
Mumbai
06.2017 - 11.2017
- Branding and designing language for print and digital.
- 360 Brand Campaign.
- Visualizing brand identity.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
Brand Partner
Vyas Giannitti Creative Pvt. Ltd (VGC)
Mumbai
03.2015 - 11.2017
- Evaluated brand presence creating design identity and helping define strategies.
- Identified and pitched potential clients to build the company's brand.
- Designed sales-driven programs and promotions to facilitate team objectives.
- Strengthened branding initiatives by design communication.
Graphic Designer
UV Advertising & Retail Pvt. Ltd.
Mumbai
06.2012 - 12.2013
- Prepared instructions and guidance for workers assembling final layouts for printing.
- Oversaw product design, print design and marketing collateral from concept to completion.
- Selected colors and themes while adding functionality to create new designs.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
Junior Graphic Designer
Encyclomedia Networks Pvt. Ltd
Mumbai
07.2011 - 12.2011
- Designed compelling graphics and visual materials for marketing campaigns across various platforms.
- Developed layouts for product graphics, company collateral and social media.
- Designed new, on-brand visual elements focusing on concept and messaging.
- Leveraged proficiency in Adobe Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
Education
Creative Visualization Course - Art
Manthan Creative School of Advertising
Lower Parel03-2014
Bachelor of Arts - Arts
St Andrews Collage
Bandra West 05-2011
Diploma in Visual Communication - Arts
NIIT
Bandra West03-2009
Skills
- Brand Identity
- Brand & strategy communication
- Creative direction
- Campaign management
- Project leadership
- Lifestyle and luxury Brand expert
Timeline
Creative Lead
Isprava
07.2024 - Current
Senior Art Director
Publicis Group India
08.2018 - 07.2024
Art Director
Onads Communication LLP
12.2017 - 08.2018
Senior Visualizer
Pulp Advertising & Design
06.2017 - 11.2017
Brand Partner
Vyas Giannitti Creative Pvt. Ltd (VGC)
03.2015 - 11.2017
Graphic Designer
UV Advertising & Retail Pvt. Ltd.
06.2012 - 12.2013
Junior Graphic Designer
Encyclomedia Networks Pvt. Ltd
07.2011 - 12.2011
Creative Visualization Course - Art
Manthan Creative School of Advertising
Bachelor of Arts - Arts
St Andrews Collage
Diploma in Visual Communication - Arts
NIIT
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