KIMBERLY RODRIGUES

Proficient content writer with over 3 years of experience and a Master's in English Literature. Expertise in writing and editing well-researched long- and short-form marketing content across websites and social media on both B2B and B2C fronts. Experience in creative fiction and non-fiction writing, with excellent verbal and written communication skills. Skilled in critical analysis and appreciation of diverse written and audio-visual content. Passionate about reading, languages and art, including hand-lettering, painting, and digital illustrations.

• Generative AI for Digital Marketers [LinkedIn Learning]
• Marketing Strategy: SEO Content Writing [LinkedIn Learning]
• Social Media Marketing: Strategy and Optimization [LinkedIn Learning]
• Children's Literature [St. Xavier's College, Mumbai]

Social Media Manager & Strategist, 04/2024 to 11/2024

Cup of Hope

• Created social media content strategy to promote multiple sports tournaments over the span of 7 months.
• Managed a social media team for ideation and execution of strategy on Instagram and Facebook.
• Ideated ways to boost followers, engagement, and reach on social media.
• Wrote video scripts, shot video content, and edited reels.
• Wrote compelling captions for social media static images, reels, and stories.

Content Writer & Editor, 06/2023 to 10/2023

Ssams Music

• Closely collaborated with the founder and business development specialist to understand the music industry in order to strategise, plan and write relevant content with appropriate style, tone, and target audience in mind.
• Wrote, edited, and proofread high-quality content for the brand in wide-ranging forms and styles. This included website content like blogs, services provided, courses offered, team write-ups, and company bio, social media descriptions, company profile for business, digital poster content, emails and more.
• Carried out extensive research and basic marketing strategy through brainstorming on website creation and monetization, generation of blog topics for the website and video ideas for social media, evaluation of Google search results of the company, etc.

Content Writer, 06/2022 to 08/2022

Kidadl

Produced high-quality content within agreed deadlines.

Content Writer, 04/2022 to 05/2022

Wordscloud

Authored engaging and informative articles on a wide range of topics, including science, popular culture, the film and automobile industries, and more utilising various SEO best practices like keyword density.

A Postcolonial Reading of the Selected Novels of Ruskin Bond, Jamila Gavin, and R.K.Narayan (2023)

A master's dissertation project on Postcolonialism in Children's Literature written post-Indian Independence by authors who were born in and experienced colonial India. The project explored Homi Bhabha's Theory of Cultural Hybridity along with other important postcolonial themes with the aim of showcasing the underlying yet prominent presence of deeper and more complex themes even in children's novels.

Symphoria [SCAC Literary Fest] (2023)
Worked in the Content Team for the fest. Wrote content for documents and captions for social media.

College Magazine (2019)

Contributed to a French write-up for the 150th anniversary of the institute.

Malhar [St. Xavier's College Fest] (2019 & 2018)

Décor and Merchandise Department. Worked in the Merchandise and Calligraphy Sub-Departments. Designed and made various art products for the fest.

Children's Literature Workshop (2018)

Attended an Honors' Workshop where I learned how to mobilize thoughts into words. Received an A grade for the same.

Touching Lives NGO, Mumbai (2018)

Mentored and taught underprivileged children English, Hindi, Science and Mathematics, while also helping in creative resource work. Assisted in the annual day.

• Supervised a social media team of 5 members.