Kimi Chawla
Gurgaon
Summary
- Performance-focused professional with over 10+ years of experience in campaign strategy execution, optimization, and ad operations management in firms such as Criteo, IBM, and Cognizant, targeting a dynamic role in the Advertising industry.
- Expert in leading and managing end-to-end ad operations for large-scale campaigns, ensuring seamless execution, high ROI, and business growth for major clients.
- Successfully manage high-value accounts, driving revenue and profitability, with expertise in overseeing account migrations worth millions of dollars.
- Collaborate closely with sales, product, and analytics teams to develop and implement effective, data-driven ad strategies that align with client business goals.
- Drive continuous improvement of ad operations workflows, tools, and systems to enhance efficiency, scalability, and campaign performance.
- Partner with senior leadership to ensure ad operations align with broader business goals and key performance indicators (KPIs).
- Lead, mentor, and foster a high-performing team, promoting a culture of innovation, collaboration, and excellence in campaign execution.
- Served as a subject matter expert for Google and Twitter ad processes, ensuring high-quality standards and productivity benchmarks are consistently met.
- Trusted with managing high-value clients, resolving Tier 1 client issues, and delivering effective solutions, including the successful implementation of Beta products.
- Drive and deliver sustained revenue growth while ensuring high operational standards and optimized ad performance across platforms.
Overview
13
13
years of professional experience
Work History
Global Lead - Ad Operations
Criteo
Gurgaon
07.2021 - Current
- Orchestrating a team of 14 direct reporting across multiple functions such as Campaign Management, Platform Support, Retail Media & Trafficking.
- Lead Monthly Business Reviews with Directors for analyzing the Global Team Performance followed by Strategic Action Planning.
- Managing Retail Media On-Site and Offsite for Tier 1 Clients campaign launch, Placements and SKU analysis and reporting.
- Developed strategic plans to improve productivity, quality, and customer service standards along with creating KPI metrics and growth criteria for trafficking and quality teams.
- Speaker for APAC inclusive Culture Talk to Strengthen Engagement and Inclusion.
- Built structured SOPs for Global Teams of US, APAC & Europe continent to streamlined escalations, RCAs, and Daily action plans with reporting.
- Key Result Areas:
- Zero down the process & Knowledge gaps from 60% in two quarters i.e. in Q2 & Q3'2024.
- Achieved an annual processing volume of 12K tickets with a 93% reaction time, ~99% accuracy, and a ~98.9% closure rate.
- Launched Quality Dashboard, improving scores from 95% to 98% with 0% error rate.
- Innovated automation for bulk campaign management reducing 50% utilization of manual workforce.
- Increased the ~27% Adherence of Process Documents Adoption by Jira and Confluence Integration.
- Initiated and scaled pilot projects for Twitter India, growing the team from 10 to 100 and expanding to other business processes, including functional and support teams.
- Currently managing campaign operations for Retail Media, focusing on a new AMER retailer project.
Team Lead - Digital Ad-ops
Cognizant
Gurgaon
07.2015 - 07.2021
- Lead Teams for Google and Twitter Ad Operations, acted as a Product Expert, tested new products, managed campaigns tracking, audiences, placements, & brand safety, handled escalations, and ensured smooth multiple stakeholders communications.
- Key Result Areas:
- Successfully Migrated >2000 Campaigns with 10 million Keywords for $100 Million worth Global Client i.e. Air BnB in 50% reduced SLA.
- Globally Launched Kingsman Trailer worth $300K/Week, 12 video campaigns across 22 markets, with 100% Campaign Accuracy.
- Appreciated for Cloning of 750 Nigeria LCS accounts for currency migration worth $7.5 Million in a month at ~100% Accuracy.
Sr. Digital Marketing Executive
Webzesty Pvt. Ltd
Delhi
11.2014 - 05.2015
- Optimizing Websites for the given services such as NGO, Outsourcing, HR Consultancy, Travel services both on page and off page criteria.
- Managed Social Media Planning, SEO Techniques, Google Ads & Facebook Campaigns for Business promotions.
Senior Associate
IBM Daksh Pvt. Ltd.
Gurgaon
05.2012 - 01.2014
- Directed and coordinated with internal Google experts of Accounts for the Ad Creation and Ad Reviewal for 39 Languages.
- Monitored Advertising content (Ads) of Google Ad-words to ensure Quality and accuracy of the content.
- Managed the True View blast urgent launch for BVLGARI $50K in less than 24 hours.
Education
Advanced Program In Strategic Management For Business Excellence -
IIM Lucknow
01.2023
B.Sc. Hons. - Food Tech
GNDU Amritsar
Amritsar01.2011
Skills
- Strategic Planning & Prioritization
- Team Leadership & Development
- Ad Operations Excellence
- Global Program Management
- Talent Planning & staffing
- Performance Management &Coaching
- Process OptimizationStaffing
- Problem Solving in Ambiguous Environments
- Process Optimization
- Cross-Cultural Collaboration &Communication
- Data-Driven Decision-Making
- Automation & Innovation
Awards Recognition
- Savior Award, For implementing Google-recommended brand safety measures, protecting Brand Safety Exclusions valued at over $5 billion for LCS advertisers.
- Unicorn Award, For consistent performance in Q2' 2017, Q2 & Q3 in 2018.
- Director's Special Award, For contribution towards process Improvement in Q1 2018 at Cognizant.
- Spotlight Award, For consistent performance in Q1, Q2 and Q3 in 2016, Q4 2018, Q1 2019 at Cognizant.
Timeline
Global Lead - Ad Operations
Criteo
07.2021 - Current
Team Lead - Digital Ad-ops
Cognizant
07.2015 - 07.2021
Sr. Digital Marketing Executive
Webzesty Pvt. Ltd
11.2014 - 05.2015
Senior Associate
IBM Daksh Pvt. Ltd.
05.2012 - 01.2014
Advanced Program In Strategic Management For Business Excellence -
IIM Lucknow
B.Sc. Hons. - Food Tech
GNDU Amritsar
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