Summary
Overview
Work History
Education
Skills
Timeline
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Kimmi Karishma

Pune

Summary

  • Cross- Channel Marketing Specialist with overall 4 years of experience in IT industry and 3 years of experience in Email/SMS/Push marketing
  • Extensive knowledge of Email platforms, Integrations, Data analysis, Social and Mobile marketing and a reputation for developing effective new strategies to maximize the reach and impact of online campaigns.
  • Extensive experience with all primary elements of Marketing Cloud: Email Studio, Content Builder, Journey Builder, Analytics Builder, Personalization Builder, and Audience Builder. Strong knowledge of the software development process and the SOAP and REST methods.
  • Experienced in working Adhoc Campaign. Worked on Creating complex workflows, Schemas, Templates and Transactional Emails
  • Worked mostly in Agile Environments and has experience with Jira.

Overview

4
4
years of professional experience

Work History

Salesforce Marketing Cloud Developer

IBM
Pune
03.2023 - Current
  • Developed and executed multi-channel marketing campaigns using Salesforce Marketing Cloud's Email Studio and Journey Builder.
  • Created targeted email campaigns, utilizing dynamic content and personalization to enhance customer engagement and conversion rates.
  • Managed customer segmentation strategies to ensure relevant and personalized messaging, resulting in a 15% increase in open rates.
  • Conducted A/B tests to optimize email subject lines, content, and CTAs, resulting in a 20% improvement in click-through rates.
  • Monitored campaign performance, analyzed key metrics, and generated reports to measure campaign effectiveness and ROI.
  • Setup Automated Email deployments for Loyalty Audience based on Customer Data.
  • Created one to one customer centric Journey Builder interaction and integrated with Sales Cloud to track, report and manage customer lifecycle.
  • Used AMPScript experience in developing dynamic Email/Push marketing.
  • Used HTML, CSS, AMPSCRIPT, SSJS and other technologies to build customized solutions that support critical business functions.
  • Used SOAP and REST API in order to invoke triggered sends and update subscriber attributes in all subscriber list.

Software Engineer

Infinite Computer Solutions
Bangalore
01.2022 - 02.2023
  • Launched Email campaigns, monitored them and created a report of it.
  • Launched SMS/PUSH SMS campaigns for Molina Healthcare using mobile studio.
  • Created Dynamic emails, unit test, launched and monitored them.
  • Build monthly newsletter.
  • Run campaigns for HD team whenever a new product is about to get launch.
  • Created weekly/monthly report of email/SMS launch.
  • Worked closely with marketing, IT, and other business teams to design, develop, and implement new ideas.

Software Developer

Fidelity
Bangalore
09.2020 - 12.2021
  • Developed .NET applications using C#, ASP.NET, HTML, and JavaScript.
  • Designed customized solutions for proposals to potential customers.
  • Gained practical knowledge in .NET Technologies and RDMS with interface designing and implementation.
  • Developed and monitored business documentation, project progress report and application maintenance logs.

Education

B.Tech - ECE

ITER, S'O'A University
Bhubaneshwar
07-2020

Skills

  • Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio, Einstein)
  • Ampscript
  • SQL/SOQL
  • Data Segmentation and Personalization
  • Server Side Javascript
  • HTML/CSS for Email Design
  • API Integration
  • Data Tracking
  • C#, Net Framework

Timeline

Salesforce Marketing Cloud Developer

IBM
03.2023 - Current

Software Engineer

Infinite Computer Solutions
01.2022 - 02.2023

Software Developer

Fidelity
09.2020 - 12.2021

B.Tech - ECE

ITER, S'O'A University

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Kimmi Karishma