Summary
Overview
Work History
Education
Skills
Timeline
Generic
Kingshuk Gupta

Kingshuk Gupta

Mumbai

Summary

Strategic Business Leader offering more than two decades of national and global expertise (in India, the United Arab Emirates, Singapore, Thailand, Sri Lanka, and Bangladesh), as well as year-on-year success in generating sales at both the national and international levels and achieving business growth objectives by exploring new business opportunities and enhancing the competitive strength for long-term success. Proven track record of consistently increasing company profitability and revenue growth; expertise in creating annual sales plans and forecasts based on historical data, market trends analysis, competitor behavior analysis, promotional strategy, and sales effort; realistic costs of operating the sales force; and plans for sales promotions. Excellence in campaign management & augmenting brand visibility through innovative marketing plan, communication strategy & campaigns, driving brand-positioning design & research, leading ATL/BTL campaigns including events & exhibitions and driving the use of digital marketing & online marketing tools Highly effective in managing customer-centric operations and retention, overseeing requests and grievances in collaboration with the service team, analysing customer feedback, and identifying areas for development to fine-tune business strategies. Long-term planning resulted in remarkable business growth outcomes in highly competitive markets, including multiple-digit growth in revenue, EBITDA, market share, and ROI. School Operations Management achieving higher operational profitability of the schools An out-of-the-box thinker with a flair for charting out marketing strategies & contributing towards setting up channel partner networks enhancing business volumes & growth and achieving profitability norms; created a network of more than 150 admission consultants across West Bengal, Bihar, Jharkhand & North East

A multi-faceted professional with wide global experience in formulating sales & marketing strategies at the domestic & international levels with skills in establishing new business opportunities and managing territories to strengthen effectiveness; targeting leadership opportunities in Sales & Marketing, Expansion, P&L, Operations with an organization of repute. Versatile business leader bringing [Number] years of experience as accomplished [Job Title]. Strategic problem-solver, change manager and visionary executive with success implementing plans to meet current and future needs. Key expertise in [Industry].

Overview

24
24
years of professional experience
1
1
Language

Work History

President & Head – School Business

Adamas Group of Schools
Kolkata
01.2023 - 05.2023
  • Expansion – market study and expanding the school network in West Bengal and eastern parts of India
  • End to end Project Management from market potential study, location selection, negotiation, and project development to starting the school
  • Operations – Handling school operations with the admin team and school Principals
  • Brand Management – creating new brand identity for Adamas Kids (new business vertical), rebranding the existing school along with Value Added Services
  • Sales & Marketing – creating the communication matrix, driving new admissions, marketing strategies, and marketing budget
  • P&L – managing profitability of the existing schools, creating a business model for the new schools, budget & cash flow management for the new schools
  • Team Management – managing admin, finance, HR, sales & marketing, transport, and expansion teams

Vice-President of Sales and Service

Vibgyor Group of Schools
Mumbai
04.2021 - 12.2022
  • Contributing as Vice-President Sales and Service with expertise in heading end-to-end student admission process & value-added services sales (transport, canteen, uniform & post-school activities), with a goal of expanding the business & improving profitability along with identification & development of long-term revenue growth
  • Directing a wide variety of activities inclusive of managing budgets, sales forecasts & reports accordingly as per business plans & requirements to achieve maximum sales & enhance business revenue; managing revenue growth for 40 schools
  • Conceptualizing & implementing competitive marketing strategies for generating sales (new admissions plus VAS sales), developing & expanding market share towards the achievement of revenue & profitability targets
  • Customer Retention, timely resolution of parent service requests and complaints received through the parent portal and continuous assessment of parent feedback received
  • Monitoring the post-service activities like post-service feedback, following up with the customers, service reminders & managing customer complaints for achieving the customer satisfaction matrices
  • Potential Market Study for starting new schools
  • Implementing service plans and policies for the organization and ensuring the accomplishment of the business goals
  • Parent Engagement & Satisfaction Survey designing & implementing parent engagement activities, conducting parent satisfaction survey.

General Manager – Business Development

Vibgyor Group of Schools
Mumbai
09.2018 - 03.2021
  • Contributing as General Manager – Business Development with expertise in heading end-to-end sales & marketing, business growth of 39 schools of the group with a team of 180 employees from the field of sales, marketing & MIS in 13 cities
  • Showcased excellence in achieving 100% of admission target for AY 19-20; attained highest single-day admission number of 500 in Vibgyor’s history
  • Planning and executing school-level marketing plan to drive walk-ins to schools
  • Call Centre Management
  • Created a robust marketing team at the schools and zonal level with the lowest team attrition in 2 years
  • Successfully launched 10 new schools in 2 years.

Vice President

Adamas University
Kolkata
04.2017 - 07.2018
  • Amplified the admission numbers by 170% from 500 in AY 17-18 to 1350 in AY 18-19
  • Created a network of 150 plus admission consultants (including coaching centres) across West Bengal, Bihar, Jharkhand & North-East of India
  • Re-branding of the University – focused on People (top quality faculties of the universities), state of the art infrastructure and founders legacy in education
  • Created & Launched – ‘Teachers Award’, felicitating techers across West Bengal – helped in creating a positive feedback about the University and promote positive WOM
  • School Connect Program – series of Career Seminars in schools across West Bengal, Bihar, Jharkhand & North-East India
  • Started counselling offices in state capitals & key cities of West Bengal, Bihar, Jharkhand & North-East India
  • Launched a successful enquiry engagement activity “A Day At Adamas” which helped in improving the conversion ratio
  • Managed International students acquisition from Bangladesh, Bhutan, Nepal & Myanmar.

Chief Operating Officer

World Consulting & Research Corporation
Mumbai
10.2011 - 03.2017
  • Part of the founding core team as a start up into business of brand research, award & conferences and media (coffee table book & managazine)
  • Entrusted with the responsibilities of generating revenue through International sales of Coffee Table book & advertisement across UAE, Singapore, Thailand, Srilanka & Bangladesh
  • Organised National & International Events & Business Conclaves in India, Dubai, London, Singapore & Thailand
  • Created and Managed IPR – ‘Asia’s Most Promising Brand’; ‘Brand of the Year’; ‘India’s Most Promising Brand’ & ‘IDEAFEST’
  • Heading Advertisement sales for yearly coffee table book & magazine WCRC Leaders Asia
  • Responsible for managing daily operations and P&L.

Campus Head Mumbai & Pune

Indian Institute of Planning and Management
Mumbai
08.2010 - 09.2011
  • Admission for management programs – both degree & certificate courses for Mumbai & Pune
  • Operational Head for Mumbai campus – managing campus operations, finance, HR, Academics & Placement.

Sr. VP & Business Head – MAAC Junior Toon Club (K-12 segment)

Maya Academy of Advanced Cinematics & MEL
Mumbai
04.2009 - 08.2010
  • Head of a post-school activity on improving Right Side Brain Functionality for school students using animation
  • Responsible for product development along with the Creative Director
  • Onboarded 12 schools (approx 4000 students) to run the post-school activity)
  • Generated revenue of around 2cr
  • P&L & operation head.

Sr. VP -Marketing Communication

Maya Academy of Advanced Cinematics & MEL
Mumbai
08.2006 - 03.2009
  • Responsible for creating brand & marketing communication for the COCO & Franchise based education set up pan India
  • Onboarding of National Creative Agency & Buying Agency
  • Owner of annual advertising budget
  • Franchise development pan India
  • Managed franchise sales for East India for 1 year.

Head – Media Planning & Client Servicing

Planman Consultant India (Pvt.) Ltd.
New Delhi
04.2000 - 07.2006

Sales Head – India Geo

Global School Foundation
Mumbai
06.2023 - Current
  • Business Growth – working with the school admission team to increase admission nos, currently at 25% growth in admission nos across all 26 schools than last year
  • Marketing – working with BDMs to increase walk-ins at schools by focusing on events, workshops, preschool connect and community engagement programs
  • Training – design and conducting sales & product training for the sales team
  • Periodical assessments are conducted to check counselling quality
  • VAS Sales – dedicated focus on value-based pitching of VAS to increase takers for transport, canteen, and post-school activity
  • Team Management – managing a team of 85 admissions managers & counsellors across 26 schools
  • Call Centre Management – working with the call center team to improve digital leads to walk-ins at schools.

Education

MBA -

London Metropolitan University

PGDBM (Marketing & Finance) - undefined

The Indian Institute of Planning & Management

BBA - undefined

International Management Institute

Skills

Strategic Sales & Marketing Communicationundefined

Timeline

Sales Head – India Geo

Global School Foundation
06.2023 - Current

President & Head – School Business

Adamas Group of Schools
01.2023 - 05.2023

Vice-President of Sales and Service

Vibgyor Group of Schools
04.2021 - 12.2022

General Manager – Business Development

Vibgyor Group of Schools
09.2018 - 03.2021

Vice President

Adamas University
04.2017 - 07.2018

Chief Operating Officer

World Consulting & Research Corporation
10.2011 - 03.2017

Campus Head Mumbai & Pune

Indian Institute of Planning and Management
08.2010 - 09.2011

Sr. VP & Business Head – MAAC Junior Toon Club (K-12 segment)

Maya Academy of Advanced Cinematics & MEL
04.2009 - 08.2010

Sr. VP -Marketing Communication

Maya Academy of Advanced Cinematics & MEL
08.2006 - 03.2009

Head – Media Planning & Client Servicing

Planman Consultant India (Pvt.) Ltd.
04.2000 - 07.2006

MBA -

London Metropolitan University

PGDBM (Marketing & Finance) - undefined

The Indian Institute of Planning & Management

BBA - undefined

International Management Institute
Kingshuk Gupta