Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst

KINJAL PATHAK

SEO / Digital Marketing Specialist
Ahmedabad,Gujarat

Summary

SEO & Digital Marketing Specialist with 10+ years of experience who plans and implements successful online marketing campaigns that provide valuable solutions which maximizes organic campaign ROI (have increased by 290%), rankings and traffic. My professional experience in Digital Marketing includes Website Technical Analysis, On-Page Optimization, Off-Page Optimization, Facebook/Instagram Marketing, Google Adwords, Youtube Display Ads, Remarketing Campaigns & A/B Test Ads strategy development. Basic skills of Python, SQL & Tableau.

Overview

5
5
years of post-secondary education
11
11
years of professional experience

Work History

SEO Manager

Outnet Internet
03.2014 - Current
  • Managing 20+ projects of Australia while working remotely.
  • Have successfully increased organic traffic by >100% for an E-commerce website.
  • Increased organic revenue of an E-commerce website from $0 to $61K in 12 months duration.
  • Have applied research & analysis based SEO & Online marketing strategies which helps client website to increase its ROI by approx. 290% annually.
  • Expert in Keyword Research, Website Analysis, On-Page SEO, Local SEO, Off-Page SEO & Content Marketing.
  • Hands-on experience with tools such as Google Analytics, Webmaster Tools, Screaming Frog, Google Data Studio, Moz, Raven Tools, SEMRush, Ahrefs & Agency Analytics.
  • Working knowledge of various CMS such as Wordpress, Shopify, Magento & Woocommerce.

SEO Manager

Euro Solar System
11.2012 - 12.2013
  • Managed company website (www.eurosolar.com.au) with all aspects of SEO to rank all important keywords on First page of Google Australia.
  • Performed keyword research, competitor analysis, backlink analysis, on-page, and off-page optimization for assigned accounts to improve performance and increase sales leads.
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.

SEO Team Leader

Reload Media
07.2010 - 11.2012
  • Co-ordinated various SEO activities among team members & helped them in solving any SEO issues.
  • Mentored a team and played leadership role & organized regular SEO discussions.
  • Worked closely with the SEO team to ensure that all client deliverables are met and client expectations are exceeded.
  • Planning and implementing new SEO & Digital Marketing strategies according to Google algorithm updates and website requirements.
  • Managed more than 50 projects at a time which includes clients from Australia, UK and New Zealand.
  • Sourcing technical issues related to clients website. And coordinating with web developer to solve them.
  • Performed Link building activities which includes Business listing in Directories, Social Bookmarking, Press Release, RSS & CSS Submission, Guest Blogging, Video Submission, Image Submission, Article Submission, Quality Links search and Social media optimization.

Web Administrator

HV Infotech
08.2009 - 06.2010
  • Performed On-page tasks such as keyword research & analysis, adding meta tags, site analysis, content analysis etc according to W3C standards.
  • Performed Off-page tasks such as Directory submission, Link building, Article submission & Press Release.

Education

Master of Information Technology -

James Cook University
Australia
03.2007 - 03.2009

Bachelor of Commerce -

Gujarat University
India
06.2001 - 04.2004

Skills

    Search Engine Optimization

undefined

Timeline

SEO Manager

Outnet Internet
03.2014 - Current

SEO Manager

Euro Solar System
11.2012 - 12.2013

SEO Team Leader

Reload Media
07.2010 - 11.2012

Web Administrator

HV Infotech
08.2009 - 06.2010

Master of Information Technology -

James Cook University
03.2007 - 03.2009

Bachelor of Commerce -

Gujarat University
06.2001 - 04.2004

Similar Profiles

CREATE PROFILE
KINJAL PATHAKSEO / Digital Marketing Specialist