Kinri Dhir
New Delhi
Summary
Dynamic PR and marketing leader with over ten years driving global communications strategies. Expertise in developing integrated campaigns that elevate brand engagement and market positioning, while managing cross-functional teams to deliver impactful results. Seeking to leverage skills in communications, marketing, PR, or brand management.
Overview
14
14
years of professional experience
Work History
Head | Communications
84000
11.2024 - 09.2025
- Lead a global, multi-channel communications strategy, aligning messaging across diverse platforms to strengthen 84000's brand, increase engagement, and amplify its mission worldwide
- Direct content development and campaign planning, collaborating cross-functionally to ensure brand consistency and effectively promote educational, outreach, and fundraising initiatives
- Managed and mentored cross-functional communications team, fostering cohesion and improving workflows for timely reporting and performance evaluations aligned with strategic goals
- Analyzed communication metrics and audience trends, using data-driven insights to guide marketing decisions and enhance effectiveness of social media campaigns and community outreach
- Supported Director of Strategic Communications and Branding in building 84000 brand identity, reputation, and market positioning
Head | Brand Partnership
Mulmul
New Delhi
02.2023 - 10.2024
- Identified and pursued strategic brand collaborations, supporting international expansion and market penetration efforts
- Manage and nurture relationships with existing Indian and global business partners to ensure alignment and long-term growth
- Researched and secured media platforms for brand visibility, organizing interviews and features with Founders to enhance overall brand awareness
- Oversaw collaboration initiatives, including influencer partnerships, cross-brand campaigns, and special projects, to strengthen brand presence
- Plan and execute events for the launch of new collections and marketing campaigns, ensuring cohesive brand representation and maximum impact
Head | Awareness and Engagement
Six Senses Vana
Dehradun
09.2016 - 02.2019
- Spearhead marketing communications for guest outreach and brand promotion through newsletters, email campaigns, and online/offline advertising.
- Led creation and execution of Vana's annual PR and marketing plan, collaborating with internal teams to enhance brand visibility.
- Developed and implemented social media strategies for Vana and subsidiaries, driving audience growth and boosting content engagement.
- Manage the social media content calendar across platforms such as Instagram, Facebook, and YouTube to ensure consistent and effective communication.
- Organized and managed PR outreach for major events, including high-profile engagements with His Holiness the 14th Dalai Lama across Delhi, Bangalore, Mumbai, and Bodhgaya, strengthening public relations.
- Oversee national and international event operations, including venue selection, guest list curation, and media promotion strategies.
- Contribute to guest experience by being part of the core Retreat team, curating bespoke and topical retreat programs aligned with the brand's ethos.
Manager | PR and Engagement
Six Senses Vana
Dehradun
12.2015 - 09.2016
- Led influencer outreach and coordinated media coverage, planning and hosting press visits to the Retreat to strengthen relationships with key media representatives.
- Collaborated with London-based PR and marketing agency to develop and manage Vana's annual media calendar, enhancing brand visibility and engagement.
- Liaised with media houses to deliver timely content and information for published features and stories, ensuring accurate representation of Vana in the media.
- Maintain a comprehensive record of Indian and international editorial and advertorial coverage featuring Vana.
- Lead the marketing team in curating and disseminating internal and external communications, such as mailers and quarterly newsletters for guests, partners, and internal stakeholders.
- Support in-retreat guest relations as part of the Retreat Office, ensuring a personalized and consistent guest experience.
Manager
Diva
Auckland
01.2012 - 07.2015
- Managed largest Diva store in New Zealand, leading team of six sales consultants to achieve sales goals.
- Consistently achieved and exceeded weekly KPIs, driving both individual and team performance.
- Monitored and analyzed store performance, securing Sylvia Park's position among top three stores in New Zealand consistently.
- Christmas/New Year 2013: First store across New Zealand and Australia to reach 100% of sales target, maintaining the lead for four consecutive weeks in a trans-Tasman sales competition.
- Recruit, train, and develop new sales consultants, while also coaching peer store managers across the region.
- Delivered high standard of customer service, enhancing positive and engaging shopping experience for customers.
- Ensure full compliance with company policies, procedures, and operational standards.
Education
Graduate Diploma in Business - Management
Auckland University of Technology
New Zealand12-2011
Bachelor of Arts - Political Science (Hons)
Jesus & Mary College, Delhi University
New Delhi05-2010
Skills
- Public relations
- Strategic Communications
- Brand strategy
- Content strategy
- Social media strategy
- Brand partnerships
- Stakeholder management
- Crisis Management
Timeline
Head | Communications
84000
11.2024 - 09.2025
Head | Brand Partnership
Mulmul
02.2023 - 10.2024
Head | Awareness and Engagement
Six Senses Vana
09.2016 - 02.2019
Manager | PR and Engagement
Six Senses Vana
12.2015 - 09.2016
Manager
Diva
01.2012 - 07.2015
Graduate Diploma in Business - Management
Auckland University of Technology
Bachelor of Arts - Political Science (Hons)
Jesus & Mary College, Delhi University