Kiran Ahari
Delhi
Summary
Results-driven professional with expertise in customer acquisition and business growth through data-driven strategies. Skilled in leading comprehensive go-to-market initiatives, encompassing market research, persona development, and performance analysis. Proficient in collaborating with cross-functional teams to enhance messaging and optimize marketing campaigns. Committed to aligning marketing efforts with business goals to deliver outstanding customer experiences.
Overview
3
3
years of professional experience
Work History
Product Marketing Associate
ICICI Prudential Life insurance (E-commerce)
10.2023 - Current
- Developed data-driven product positioning frameworks and customer-centric messaging for digital insurance products, achieving a 4% year-over-year growth in qualified leads.
- Spearheaded end-to-end go-to-market strategy (GTM) for 3 digital-first insurance product variants, collaborating with marketing, product, design, tech, and sales teams to enhance acquisition journeys.
- Conducted competitive analysis and evaluated digital trends to identify 3 high-potential market opportunities, influencing the product roadmap and driving strategic growth initiatives.
- Created a customer behavior analytics dashboard in partnership with data teams, integrating acquisition, engagement, and conversion data to optimize user journeys and personalize marketing campaigns.
- Enhanced sales enablement assets by developing persona-aligned scripts and interactive decks, equipping digital distribution teams with tools to improve lead qualification and reduce sales cycles.
- Executed campaign performance audits and implemented creative optimizations based on insights, resulting in 0.23% uplift in click-through rates across key acquisition campaigns.
Process Optimization Manager
Cogoport
04.2023 - 07.2023
- Achieved 15% increase in operational efficiency for ocean shipments, minimizing delays and enhancing resource allocation.
- Implemented standardized templates and automation in booking processes, reducing errors by 7% and boosting efficiency by 13%.
- Developed and documented standardized operating procedures (SOPs) to promote consistency across cross-functional teams.
- Optimized delivery workflows by resolving technical bottlenecks, improving shipment accuracy and processing speed.
Business Development Specialist
Zigsaw Consultancy
04.2022 - 06.2022
- Analyzed over 300 companies to identify growth opportunities.
- Onboarded 37 clients, surpassing the target by 23.33% with 35 Gold and 2 Platinum accounts.
- Managed complete sales cycles, driving revenue growth of 11% through strategic prospecting and skilled negotiation.
- Strengthened client relationships, achieving 8% repeat business via tailored support and engagement strategies.
Education
MBA - Marketing & Strategy
Indian Institute of Management Rohtak, Haryana
03-2023
B.E - Computer engineering
Netaji Subhas Institute Of Technology, Delhi
07-2017
Skills
- Product positioning and messaging
- Market research and competitive analysis
- Go-to-market strategy
- Customer insights and segmentation
- Digital marketing strategy
- Sales enablement
- Data-driven decision making
- Stakeholder collaboration
- Google Analytics (GA4)
- Microsoft Excel
- Microsoft PowerPoint
Accomplishments
- Awarded for creating a Google Analytics based customer behavior level dashboard for Q1, 2024-25 at ICICI prudential.
- Received a Letter of Recommendation from Zigsaw in recognition of outstanding performance in 2022.
Timeline
Product Marketing Associate
ICICI Prudential Life insurance (E-commerce)
10.2023 - Current
Process Optimization Manager
Cogoport
04.2023 - 07.2023
Business Development Specialist
Zigsaw Consultancy
04.2022 - 06.2022
MBA - Marketing & Strategy
Indian Institute of Management Rohtak, Haryana
B.E - Computer engineering
Netaji Subhas Institute Of Technology, Delhi
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