Kiran Balmiki

• Lead in delivering the Multi-Partner ecosystem strategy of the company by being a key member of the Lending Partnerships team.
• Build and develop partnerships across Banks, NBFCs, and HFCs for delivering the Multi-Partner ecosystem"Loans" business.
• Create pipeline of the right partners in line with the multi partner ecosystem principles. Prepare detailed strategy and pitch reports.
• E2E business development with identified partners culminating into strategic partnerships with legal and commercials closure.
• Manage and grow partner P&L and constantly work towards increasing partner revenue contribution.
• Ensure timely delivery of customized partner product propositions by working closely with internal business, product and tech teams.

Leadership Communication:

• Working closely with the leadership team, designing quality content and storytelling for putting across leadership thoughts, strategies, updates and messages to the internal and external stakeholders, ensuring a smooth perusal of organizational goals and vision throughout
• Ensuring the smooth perusal and synchronization of organizational goals and vision across the stakeholders at all levels
• Developed excellent working knowledge of industry trends and improvements in processes

Corporate Branding:

• Planned and executed corporate activities through specialized vendors/agencies
• Retail Branding Applying marketing strategies to yield the best results optimizing the campaign budgets
• Designing marketing collateral, ensuring adherence to the brand guidelines

Advertising:

• Getting general ads and notice ads published through advertising agencies and communicating the same within the organization for maintaining consistent information flow.
• Optimizing resources through experience, knowledge, market research, and negotiation with the vendors
• Building strong relations with the stakeholders to ensure effortless work flow.

Content Writing:

• Apart from leadership communications, collaborate as a counsellor with different departments for designing and executing their campaigns for internal stakeholders
• Setting the tone of communication, developing and co-designing content and campaigns with the dedicated digital marketing agencies for the organization's digital platforms including the website.

Marketing Strategies:

• Working hand in hand with the Product team and strategizing product presentation and placement. Organizing town halls and stakeholder meets to enhance our collaboration. Collaborating with Business Heads to run campaigns internally for boosting sales and collections.

Corporate Events:

• BTL events for Passenger Vehicle or Intermediate commercial vehicle promotions. Strategizing and executing meets (virtual or physical) with our external stakeholders.
• Co-organizing company townhalls and corporate events.

Vendor Management:

• Liaison with multiple vendors to build strong relations and ensure brand standards are maintained.

General Managerial Responsibilities:

• Scheduling and prioritizing jobs to ensure meeting the timelines. Keeping team's work discipline in check, regularly. Maintained a healthy environment for bringing the best out of my team members irrespective of the levels, encouraging them to bring in ideas and ensuring they feel valued.

• Responsible for marketing & brand promotional strategy planning to provide adequate marketing/branding support to each business vertical and the region as a whole and achieve the overall marketing objective.
• Effective management of the day-to-day marketing initiatives/communication development for various business verticals and overall region in sync with CORPORATE BRAND IDENTITY in order to ensure the consistent brand look and feel across all marketing communication for the Region.
• Liaisoned with respective Regional Sales Managers/Sales Heads and ideated marketing initiatives to support various business verticals through new customer acquisition and drive brand visibility and awareness within the Region.
• Developed, implemented, monitored, reviewed and report on all marketing activity and results with respect to return on investment (ROI) and key performance metrics.
• Coordinated and participated in sales promotional activities, trade shows, activations, etc, working closely with Marcom (HO) for creatives development speci cally and liaison with the sales team for activity implementation and Prospective Customers Leads Generation.
• Monitored and report on the effectiveness of marketing initiatives month-on-month through Monthly Marketing reports.
• Worked closely with HO marketing team and ensure ef cient implementation of corporate marketing initiatives/campaigns within the region.
• Developed effective internal communications to drive business contests, the Regionâ€s business Agenda and Recognitions of performing verticals and team members.
• Created a marketing calendar for the region ensuring all aspects of the marketing activities align with the ethos and goals of the brand and corporate marketing strategy.
• Played a key role in buying, sourcing and procurement of the branded merchandise and collaterals ensuring all aspects of the supply chain align with the brand.
• Effective presentation of the regional marketing strategy and achievements, at internal meetings with the key stakeholders of the organization.
• Managing external agencies and ensuring optimum utilization of the resources.
• Analyzed market trends and recommend changes to market strategies based on analysis and feedback.
• Collaborated with sales team to develop strategic partnership activities and implement the execution framework and strategic plan on identi ed opportunities for the region.
• Responsible for setting up a strong network of marketing vendors/agencies for implementing various promotional activities planned for the region.
• Responsible for conducting Primary Research Work (Market/Customer/Brand/Competition) and producing research reports to assist in evaluating Brand/product/service performance and assessing future trends.