Spearheaded SEO initiatives for BFSI and lifestyle clients, leveraging over 10 years of agency experience to drive exceptional campaign performance.
Overview
14
14
years of professional experience
Work History
Performance Content Head
Wpp Media
Mumbai
12.2024 - Current
Increased SEO revenue by 100% within 12 months while maintaining team size.
Lead, mentor, and manage a high-performing SEO team, fostering a collaborative and results-driven work environment.
Created and developed the GEO framework and services
VP Organic Growth
Infidigit
Mumbai, India
12.2022 - Current
Lead a team of SEO experts to deliver Organic Targets for Clients
Help the team Upskill in various aspects of SEO to improve their efficiency
Create SOPs to improve productiveness of the team
Help the team Adopt the AI era of SEO
VP - SEO
Neil Patel Digital India
Bangalore, India
12.2021 - 11.2022
Managed a team of 60 professionals and over 100 clients both enterprise level and SMBs.
Manged the PnL to ensure the profit margins are maintained on a regular basis.
Improved the productiveness of the team by automating reports and other basic manual activities which inturn helped improve the margins
AVP - SEO
Logicserve Digital
Navi Mumbai, India
08.2017 - 11.2021
Managed a team of 20 SEO professionals
Changed the team structure from a Flat to a hierarchy model to improve effectiveness and thereby improving the margins
Started a new vertical for Content Outreach which contributed 10% of the overall revenue within 1 year.
Sr. SEO Manager
Adlift Pvt. Ltd.
Gurgaon, India
10.2016 - 07.2017
Headed the SEO vertical and helped build a team in Mumbai to service the local clients
Seo Manager
SMG Convonix
Mumbai, India
05.2012 - 09.2016
Conducted keyword research and analysis to determine the most effective keywords for organic search engine optimization.
Implemented on-page and off-page SEO optimization techniques to increase organic traffic.
Developed link building strategies and implemented them to obtain quality backlinks.
Collaborated with web designers and developers to ensure that websites are optimized for search engine visibility.
Education
BE - Computers
SIES GST
12.2011
Skills
Leadership
SEO
Team Management
P&L Management
Keyword Research
Content Strategy
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Malayalam
Upper intermediate (B2)
Hobbies
Playing Football, Cooking, Traveling
Courses
PG Program in Management , IMT Gaziabad (July 2021 - July 2022)
BE Computers - SIES GST (Mumbai University 2006- 2011)
Accomplishments
Drove hyper-growth for Lawrato by scaling organic traffic from
Led SEO strategy for Moneycontrol – Union Budget 2019, capturing multiple premium SERP real estates (Top Stories, Video Carousel, Live News) via a structured pre-, during- and post-event content engine, delivering a 1000% increase in organic traffic on Budget Day vs previous years.
Scaled HDFC Life organic traffic from 0.5M to 1M sessions in 6 months by owning #1 rankings across high-intent life insurance keywords and positioning the brand as a category authority.
Orchestrated narrative correction for Mondelez (Bournvita) during a brand-safety crisis by influencing Google’s AI Overview and SERP sentiment. Built a multi-publisher and influencer content ecosystem that shifted search perception from negative to neutral through consistent, authoritative POV signals.
Achieved category leadership for ICICI Bank by ranking #1 for ultra-competitive keywords including “Savings Account” and “Credit Card”, and led recovery from a major Google penalty by reinstating de-indexed sections within 2 months.
Doubled organic traffic for Bajaj Finserv Markets (Fixed Deposits) in 6 months by strategically optimizing for SERP features, especially People Also Ask, increasing visibility across high-intent financial queries.
Delivered #1 rankings for core commercial keywords for a Home Loan provider within 12 months, establishing long-term category dominance in a highly competitive BFSI segment.
<ul><li>Worked across multiple levels of a complex content ingestion system over a 10-year span</li><li>Improved system performance by streamlining data retrieval and backend operations</li><li>Standardized data ingestion protocols, enhancing accuracy across geographic and topical datasets</li><li>Implemented client-facing dashboard features previously underutilized, making them standard practice</li><li>Integrated third-party tools to overcome content access restrictions and expand curation capabilities</li><li>Applied deep understanding of Google search logic to maximize content quality and relevance</li><li>Analyzed and explained system behavior to internal stakeholders and clients to improve transparency</li><li>Developed training protocols for content moderation and system maintenance, enabling week-long onboarding cycles</li><li>Managed a team of 12 moderators over four years, optimizing workflows to support high-volume data pulls</li><li>Coordinated with operations and account teams to assess client requests, troubleshoot issues, and develop solutions</li><li>Conducted honest, strategic discussions with clients and leadership to align requests with system limitations and business goals</li><li>Maintained detailed process documentation to support organizational memory, training, and accountability</li><li>Completed college-level coursework in survey and process writing; applied principles to workplace efficiencies</li><li>Self-taught in multiple platforms including sound and video editing software, media production software</li><li>Proficient in Microsoft Office Suite, Google Workspace, and a range of productivity and curation tools</li></ul> at Futuri Media<ul><li>Worked across multiple levels of a complex content ingestion system over a 10-year span</li><li>Improved system performance by streamlining data retrieval and backend operations</li><li>Standardized data ingestion protocols, enhancing accuracy across geographic and topical datasets</li><li>Implemented client-facing dashboard features previously underutilized, making them standard practice</li><li>Integrated third-party tools to overcome content access restrictions and expand curation capabilities</li><li>Applied deep understanding of Google search logic to maximize content quality and relevance</li><li>Analyzed and explained system behavior to internal stakeholders and clients to improve transparency</li><li>Developed training protocols for content moderation and system maintenance, enabling week-long onboarding cycles</li><li>Managed a team of 12 moderators over four years, optimizing workflows to support high-volume data pulls</li><li>Coordinated with operations and account teams to assess client requests, troubleshoot issues, and develop solutions</li><li>Conducted honest, strategic discussions with clients and leadership to align requests with system limitations and business goals</li><li>Maintained detailed process documentation to support organizational memory, training, and accountability</li><li>Completed college-level coursework in survey and process writing; applied principles to workplace efficiencies</li><li>Self-taught in multiple platforms including sound and video editing software, media production software</li><li>Proficient in Microsoft Office Suite, Google Workspace, and a range of productivity and curation tools</li></ul> at Futuri Media
<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul> at Teleperformance Global Services Pvt Ltd<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul> at Teleperformance Global Services Pvt Ltd
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