Kiran Nair
Navi Mumbai
Summary
Spearheaded SEO initiatives for BFSI and lifestyle clients, leveraging over 10 years of agency experience to drive exceptional campaign performance.
Overview
14
14
years of professional experience
Work History
Performance Content Head
Wpp Media
12.2024 - Current
- Increased SEO revenue by 100% within 12 months while maintaining team size.
- Lead, mentor, and manage a high-performing SEO team, fostering a collaborative and results-driven work environment.
- Created and developed the GEO framework and services
VP Organic Growth
Infidigit
12.2022 - Current
- Lead a team of SEO experts to deliver Organic Targets for Clients
- Help the team Upskill in various aspects of SEO to improve their efficiency
- Create SOPs to improve productiveness of the team
- Help the team Adopt the AI era of SEO
VP - SEO
Neil Patel Digital India
12.2021 - 11.2022
- Managed a team of 60 professionals and over 100 clients both enterprise level and SMBs.
- Manged the PnL to ensure the profit margins are maintained on a regular basis.
- Improved the productiveness of the team by automating reports and other basic manual activities which inturn helped improve the margins
AVP - SEO
Logicserve Digital
08.2017 - 11.2021
- Managed a team of 20 SEO professionals
- Changed the team structure from a Flat to a hierarchy model to improve effectiveness and thereby improving the margins
- Started a new vertical for Content Outreach which contributed 10% of the overall revenue within 1 year.
Sr. SEO Manager
Adlift Pvt. Ltd.
10.2016 - 07.2017
- Headed the SEO vertical and helped build a team in Mumbai to service the local clients
Seo Manager
SMG Convonix
05.2012 - 09.2016
- Conducted keyword research and analysis to determine the most effective keywords for organic search engine optimization.
- Implemented on-page and off-page SEO optimization techniques to increase organic traffic.
- Developed link building strategies and implemented them to obtain quality backlinks.
- Collaborated with web designers and developers to ensure that websites are optimized for search engine visibility.
Education
BE - Computers
SIES GST
12.2011
Skills
Leadership
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Malayalam
Upper intermediate (B2)
Hobbies
Playing Football, Cooking, Traveling
Courses
- PG Program in Management , IMT Gaziabad (July 2021 - July 2022)
- BE Computers - SIES GST (Mumbai University 2006- 2011)
Accomplishments
- Drove hyper-growth for Lawrato by scaling organic traffic from
- Led SEO strategy for Moneycontrol – Union Budget 2019, capturing multiple premium SERP real estates (Top Stories, Video Carousel, Live News) via a structured pre-, during- and post-event content engine, delivering a 1000% increase in organic traffic on Budget Day vs previous years.
- Scaled HDFC Life organic traffic from 0.5M to 1M sessions in 6 months by owning #1 rankings across high-intent life insurance keywords and positioning the brand as a category authority.
- Orchestrated narrative correction for Mondelez (Bournvita) during a brand-safety crisis by influencing Google’s AI Overview and SERP sentiment. Built a multi-publisher and influencer content ecosystem that shifted search perception from negative to neutral through consistent, authoritative POV signals.
- Achieved category leadership for ICICI Bank by ranking #1 for ultra-competitive keywords including “Savings Account” and “Credit Card”, and led recovery from a major Google penalty by reinstating de-indexed sections within 2 months.
- Doubled organic traffic for Bajaj Finserv Markets (Fixed Deposits) in 6 months by strategically optimizing for SERP features, especially People Also Ask, increasing visibility across high-intent financial queries.
- Delivered #1 rankings for core commercial keywords for a Home Loan provider within 12 months, establishing long-term category dominance in a highly competitive BFSI segment.
Timeline
Performance Content Head
Wpp Media
12.2024 - Current
VP Organic Growth
Infidigit
12.2022 - Current
VP - SEO
Neil Patel Digital India
12.2021 - 11.2022
AVP - SEO
Logicserve Digital
08.2017 - 11.2021
Sr. SEO Manager
Adlift Pvt. Ltd.
10.2016 - 07.2017
Seo Manager
SMG Convonix
05.2012 - 09.2016
BE - Computers
SIES GST