Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Software
Timeline
Generic
Kiran Pardeshi

Kiran Pardeshi

Pune

Summary

Performance-oriented Regional Key Account Manager with more than 14 years of experience in modern trade sales and trade marketing in the FMCG sector.

  • CEO Award - Highest growth delivery for consecutive years FY23, FY24, and FY25.
  • Process Pioneer Award by COO .
  • Certificate of Excellence by COO.

Strong competitive sales drive, adaptability, and perseverance. Well-honed listening skills and a problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned roles and territories. Successfully motivates and develops sales teams in a results-driven environment, with a positive attitude towards achievement.

Chains Worked – Dmart, Reliance, Tesco, VMM, Standalone, Reliance CnC.

Area worked – Maharashtra, MP, Gujarat, Chhattisgarh, Orissa, Bihar, Jharkhand, West Bengal.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Regional Key Account Manager

Marico India Ltd
Pune
08.2021 - Current
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated area by capitalizing on emerging and sustainable sales opportunities.
  • Executed proven strategies and reports, data analysis to hit sales quota and help company achieve goals.
  • Exceeded targets by hiring/building, directing time and resources to applicable areas and motivating high-performing sales team via on job training to increase sales growth by double digit growth.
  • Relentless in driving execution such as NPI, assortment correction, availability, promo execution, paid/unpaid visibility and initiatives like cross category placement.
  • Ensuring Market share and category development.
  • Collaborated with regional accounts for JBP, New product introduction, building business through both KVI and Non-KVI.
  • Competition benchmarking and designing business plan.
  • Effective utilization of trade spends & ensure commercial hygiene.
  • Delivered result in timely manner with coordination with cross functional teams like demand and supply, commercial team.
  • Timely reporting of business data to DH/ MT Ops head for review meeting and implementing MOM in market.

Associate Manager Customer Marketing

Marico India Ltd
Mumbai
02.2020 - 08.2021
  • Prepared annual business plan for modern trade B2C channel with Volume, Value, BTL and ASP projection.
  • Breaking annual plans into Quarterly business plans, BTL calendar preparation and approving ongoing BTL requirement basis business dynamics.
  • Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
  • Executed optimal sales strategies to achieve commercial goals for target market.

Key Account Executive

Marico India Ltd
Mumbai
10.2018 - 02.2020
  • Established strong relationships with Reliance B2B and Metro C&C accounts and key decision-makers to increase sales and achieved sales targets.
  • Researched sales opportunities into non-KVI articles and possible leads to exceed sales goals and increase profits.

Territory Sales Executive

Marico India Ltd
Pune
06.2015 - 09.2018
  • Managed all sorts of modern trade chains like D-mart, Big-bazaar, Reliance B2C, Vishal mega mart, Tesco, Reliance B2B, Booker Wholesale, Walmart, Metro C&C, More retail, E-Comm Big-basket, Standalone's in Rest of Maharashtra and MP region.
  • Negotiated and signed off Terms of trade for 2 new standalone chains Ondoor and Refillers which are now spreading across regions.
  • Driven high quality execution with highest fill rate and quick PO fulfillment across 5 depots and ensuring availability, assortment, Promo, planograms, visibilities.

Activation Executive

Mondelez India Foods Limited
Pune
02.2014 - 06.2015
  • Increased sales in existing markets by 25% through expanding number of outlets & influencing 700 plus POS.
  • Successfully launched many NPD's & consistently generating highest business and leading Market share for them.

Key Account Sales Executive

Reckitt Benckiser India Ltd
Mumbai
02.2011 - 02.2014
  • Worked with sales team to collaboratively reach 100 % of targets, consistently meeting or exceeding personal quotas ensuring excellent execution parameters.
  • Maintained excellent execution parameters like Fill rate, SOS, availability, promo, visibilities, NPD execution.

Education

MBA - Marketing

Indira Institute of Management
Pune
06.2011

Master of Science - Chemistry

University of Pune
Pune
06.2008

Bachelor of Science - Chemistry

Annasaheb Awate College
Pune
06.2006

Skills

  • FMCG
  • Modern trade sales
  • Key account management
  • Category management
  • Retail
  • B2B
  • Organized trade
  • Business planning
  • Cross-functional collaboration
  • Data-driven decision making
  • Account performance analysis
  • Sales forecasting
  • Problem-solving
  • Negotiation tactics
  • Sales reporting
  • Data analysis
  • Trade marketing
  • Market share analysis

Certification

  • Creating Effective Dashboards Certificate - 2022-02
  • Mastering Modern Excel - 2025-06

Accomplishments

  • CEO award winner for three consecutive years, FY23, FY24, and FY25
  • Certificate of Excellence by the COO for the year 2021
  • Awarded as 'Process Pioneer' by the COO in the corporate annual organizational communication
  • Appreciated at many platforms for seamless closures, result delivery in a time-bound manner, and cross-functional coordination
  • Received Best MT TSE and MPL runner up award 2015-16 in first year of joining Marico ltd.
  • Increased the sales in the currently existing markets by expanding the number of outlets by 500+ & influencing POS by deploying/upgrading 700+ Visicooler.

Software

  • MS-Word/Excel/PowerPoint - Very Good
  • Google data studio - Very Good
  • SAP - Good
  • IBP - Very Good

Timeline

Regional Key Account Manager

Marico India Ltd
08.2021 - Current

Associate Manager Customer Marketing

Marico India Ltd
02.2020 - 08.2021

Key Account Executive

Marico India Ltd
10.2018 - 02.2020

Territory Sales Executive

Marico India Ltd
06.2015 - 09.2018

Activation Executive

Mondelez India Foods Limited
02.2014 - 06.2015

Key Account Sales Executive

Reckitt Benckiser India Ltd
02.2011 - 02.2014

MBA - Marketing

Indira Institute of Management

Master of Science - Chemistry

University of Pune

Bachelor of Science - Chemistry

Annasaheb Awate College

Similar Profiles

CREATE PROFILE
Kiran Pardeshi