Kiran Pius

Part of early stage product marketing team at BrowserStack which is currently a multi million-dollar revenue SaaS cloud web and mobile testing platform

Responsible for GTM of new products, acquisitions, features, integrations working cross functionally with product, sales, support and other marketing functions.

Responsible for website messaging & content generation: landing pages, ads (google,twitter,linkedin & facebook), blogs and whitepapers with key focus on sign-ups

Worked closely on sales enablement projects: ICP, pitch decks, battle cards, sales scripts, case studies etc.

Worked on product adoption and user engagement campaigns like product newsletters, in-product content delivery, best practices, success stories, usage metrics and so on.

Kickstarted field marketing function at BrowserStack with key focus on sponsorship, virtual conferences, webinars etc.

Founded & executed "Breakpoint" - the flagship annual testing conference by BrowserStack with over 15000 registrations virtually

• Part of Freshdesk marketing team which is a multi million-dollar revenue SaaS product.
• Responsible for lead generation, website traffic and SEO.
• Undertaken Competitive/Market Intelligence studies for competitor comparison, product positioning, content strategy, brand image, product road map, industry reports, total economic impact reports and business value reports.
• Responsible for website messaging and generated content for landing pages, ads (design & copy), blogs and whitepapers.
• Worked closely with presales & sales for sales enablement: pitch decks, ROI reports, sales scripts, case studies, testimonials and sales playbooks.
• Owned product adoption and user engagement executing end to end campaigns like Year in Reviews, milestone metrics, best practices, success stories, audits, in product notifications, alerts and so on.
• Undertaken brand strategy and communication exercises.
• Consumer behaviour studies to understand product usage, uncover industry use cases, product industry fitment, user feedback, NPS, ICP/buyer persona and UX/UI studies.

• Part of Turtlemint marketing team with key focus on app marketing & SaaS solution marketing.
• Responsible for app onboarding, user engagement, feature adoption, retention & reactivation.
• Feature/Partner/Service Launches.
• Promotional/Incentive Based Campaigns.
• Referral Program.
• In–App, Email, SMS, Push & IVR Campaigns.
• Sales enablement: pitch decks, case studies, testimonials etc.
• SaaS user longboarding, website messaging & content.
• Consumer behaviour studies to understand product usage, uncover industry use cases, product industry fitment, user feedback, NPS, ICP/buyer persona and UX/UI studies.

• Project Title Business Development and Analysis of Employee Benefit Schemes in Corporate Description Mapping of companies in Bangalore with focus on small and medium sized companies for new business opportunities.
• Responsibilities.
• To study employee benefit schemes across SMEs and uncover business potential, markets, and develop ICPs for the same.
• To collect and analyse crucial data through primary and secondary research which could be used for making more focused sales efforts.
• Lead generation and nurture from MQL to SQL.

• Brandscan, a 30 Lakh disguised market research event conducted in 3 formats across 3 cities with a footfall of more than 50,000 people.
• Headed the semi-urban format.
• Role involved strategy, budgeting, pre-sales, client acquisition, sponsorship.
• Nodal point of contact between event management team and project execution team.
• Worked closely with design team to ensure client requirements are met.
• Ensure correct footfall of target audience for market research by planning and executing different event.

• End to end responsibility of the project from requirement collection to work allocation and delivery.
• Coordination between the internal team and the remote translation team for timely delivery of services.
• Lead nurture and assist in sales processes with RFQ/RFP handling and on-boarded the sales team to CRM from an email system Projects Implementation of CRM & Business Development.