Kiran Pokhariya
New Delhi
Summary
Analytical marketing professional with a solid foundation in Google Ads management and SEO strategies. Recognized for delivering qualified leads and actionable insights through data-driven campaigns, enhancing overall marketing effectiveness.
Overview
2
2
years of professional experience
Work History
Digital Marketing Executive
Aurum Analytica
Noida
06.2025 - 12.2025
- Managed 100+ real estate demand generation projects across residential and commercial segments.
- Planned, executed, and optimized end-to-end demand generation campaigns (Google Ads) focused on lead quality and conversions.
- Delivered qualified site visits and bookings by aligning campaigns with sales teams and project-specific buyer personas.
- Optimized and controlled cost per lead (CPL) through continuous A/B testing of creatives, audiences, and landing pages.
- Analyzed daily performance reports and shared actionable insights with clients to improve ROI.
Digital Marketing Executive
Suntec India
New Delhi
03.2024 - 06.2025
- Developed targeted ad campaigns using Google Ads for various client objectives.
- Conducted keyword research to optimize ad performance and increase visibility.
- Collaborated with cross-functional teams to align marketing efforts with client goals.
- Managed budgets effectively to maximize return on ad spend across campaigns.
- Monitored competitor activity to adjust strategies and maintain market relevance.
- Provided insights and recommendations based on performance metrics and analytics reports.
- Managed SEO activities including keyword research, link building and content optimization.
- Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
- Executed paid search campaigns on platforms such as Google Adwords and Bing Ads.
- Provided training and guidance to junior marketing staff on digital marketing best practices and tools.
Digital Marketing Intern
KKT Digital
Noida
12.2023 - 02.2024
- Assisted in basic keyword research to identify relevant and high-search queries.
- Supported on-page SEO activities, including meta titles, meta descriptions, headings, and image alt text.
- Helped optimize website pages for better search visibility and indexing.
- Monitored website performance using Google Search Console and Google Analytics.
- Learned and supported internal linking and URL structure optimization.
Education
Advance Course of Digital Marketing - Digital Marketing
Delhi Institute Of Digital Marketing
12-2023
Bachelor of Arts - History
Satyawati College
09-2023
Skills
- Google Ads management
- Demand generation
- SEO optimization
- Performance analysis
- Budget management
- Client collaboration
- User experience optimization
- Keyword research analysis
- Conversion rate optimization
- Pay-per-click advertising
- Landing page design
- Google analytics
- Professionalism
- Budget forecasting
Timeline
Digital Marketing Executive
Aurum Analytica
06.2025 - 12.2025
Digital Marketing Executive
Suntec India
03.2024 - 06.2025
Digital Marketing Intern
KKT Digital
12.2023 - 02.2024
Advance Course of Digital Marketing - Digital Marketing
Delhi Institute Of Digital Marketing
Bachelor of Arts - History
Satyawati College