Summary
Overview
Work History
Education
Skills
Timeline
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Kirthana

Kirthana

Bangalore

Summary

I’m a Social Media Creative and Digital Marketing Strategist with 3+ years of experience crafting culturally sharp, platform-native content for brands like Netflix India, CRED, Tinder, and TamilShaadi. Currently at Poppy Co, I write, curate and strategise editorial social storytelling for Netflix India across all socials, particularly Twitter/X and YouTube, translating entertainment moments into high-impact digital narratives. With a background in architecture and a deep instinct for internet culture, I blend structure with spontaneity. I bring hands-on expertise in content production, analytics, and campaign strategy, along with a strong track record of building audience-first, trend-aware content across platforms. I’m excited to help shape IMDb’s voice in India by turning insights into impactful stories that travel.

Overview

3
3
years of professional experience

Work History

Creative Writer

Poppy Co for Netflix India
02.2024 - Current
  • Produced engaging content for Instagram, Twitter, and YouTube to enhance audience reach.
  • Utilized data analytics to optimize content performance and scalability.
  • Managed online relationships effectively across social media channels.
  • Authored scripts for talent bytes and promotional material for various titles.

Digital Marketing Manager

VTV Brass & Bronze
01.2022 - 01.2023
  • Executed multiple marketing campaigns, significantly increasing sales metrics.
  • Wrote compelling copy to engage audiences across various platforms.
  • Maintained relationships with influencers in order to generate additional exposure for the brand.

Freelance Work

Dot Dot Boom for TamilShaadi
03.2025 - 03.2025
  • Developed and authored scripts for a TamilShaadi regional campaign

Freelance Work

Youngun for Tinder India
11.2024 - 11.2024
  • Implemented successful seeded campaign for Tinder that gained widespread attention during Onam

Education

B.Arch - Architecture

RV College Of Architecture
Bengaluru
08-2023

High School Diploma -

Green Garden Matric Hr. Sec. School
Erode
04-2018

High School Diploma -

CS Academy
Erode
03-2016

School education -

Maharishi International Residential School
Chennai
01-2012

Skills

  • Content production and analytics
  • Community management
  • Brand storytelling
  • Client communication
  • Microsoft Office proficiency
  • Campaign management
  • Strategic development
  • Copywriting
  • Trend forecasting

Timeline

Freelance Work

Dot Dot Boom for TamilShaadi
03.2025 - 03.2025

Freelance Work

Youngun for Tinder India
11.2024 - 11.2024

Creative Writer

Poppy Co for Netflix India
02.2024 - Current

Digital Marketing Manager

VTV Brass & Bronze
01.2022 - 01.2023

B.Arch - Architecture

RV College Of Architecture

High School Diploma -

Green Garden Matric Hr. Sec. School

High School Diploma -

CS Academy

School education -

Maharishi International Residential School
Kirthana