Kirthi Belliyappa

• Own global positioning, message architecture and integrated marketing strategy for Agentic Enterprise Core, connecting Business AI, Industry AI, Cloud ERP, trusted data and intelligent processes to business reinvention outcomes.
• Lead end-to-end offer launches including naming, message house, internal enablement, sales activation, leadership communications, PR/analyst inputs, web assets, social copy, launch mailers and performance reporting.
• Orchestrate global campaigns across brand, digital, web, social, paid media, thought leadership, executive communications, partner channels and events to build awareness, demand and pipeline.
• Translate technical and portfolio value propositions into sharp CxO narratives, PoVs, blogs, webpages, videos, demo stories, event scripts, presentation storylines and sales-enablement assets.
• Drive major partner-event marketing for SAP SAPPHIRE, Oracle AI World and Microsoft-led moments, aligning demos, workshops, client sessions, speaker narratives, internal mobilization and post-event ROI tracking.
• Managed campaign budgets, agency scopes, vendor delivery, creative reviews, timelines and governance, enhancing brand consistency and execution speed across global and local teams.
• Partner with analyst relations and subject matter experts to strengthen market-facing proof points, analyst submissions, recognition narratives and leadership positioning around Cloud ERP and AI-enabled transformation.
• Led alliance GTM programs across SAP, Microsoft, and Oracle, managing $1M+ MDF funding, developing 25+ joint value propositions, delivering 20+ customer success stories, creating 75+ co-branded assets, and executing 40+ joint campaigns that generated $12M+ influenced pipeline and 30% growth in partner-led opportunities.
• Apply Microsoft Copilot and Claude to accelerate content ideation, value proposition refinement, campaign copy variants, executive-ready narrative development and message testing while maintaining brand and legal compliance.

Achievements:

• Led Agentic Enterprise Core positioning across 15+ priority markets, increasing campaign engagement by 35% and creating a sharper global narrative around business reinvention, AI and cloud ERP.
• Orchestrated global offer launches that enabled 1000+ sales and practice stakeholders and reduced time-to-market by 25% through structured messaging, toolkits, internal communications and activation assets.
• Delivered integrated multichannel campaigns influencing $100M+ pipeline, increasing qualified leads by 30% and improving conversion by 20% across targeted industry campaigns.
• Co-led flagship events including SAP SAPPHIRE, Oracle AI World and Microsoft Ignite, generating 2,000+ client interactions and $500M+ pipeline opportunities through connected pre-, during- and post-event activation.
• Contributed to SAP SAPPHIRE 2024, 2025, 2026 success: content stream leadership across webpages, mailers, social, SME decks and videos; supported 300+ executive meetings, 450+ client conversations, €200M bookings and €500+M pipeline.
• Built and scaled premium thought leadership: 50+ PoVs, blogs, executive articles, videos and social assets, delivering 40% growth in content reach and engagement.
• Improved digital and social performance: 45% increase in impressions and 30% engagement growth; 2.5M+ paid-platform impressions and 10K+ clicks reported across 2025-2026 campaign activity.
• Strengthened analyst positioning with 15+ mentions/inclusions and supported Forrester, Gartner, ISG, and IDG narratives with relevant proof points and go-to-market inputs.
• Managed $1M+ marketing budget across multi-year programs, driving 20%+ cost efficiency while improving overall campaign ROI and vendor accountability.

• Led integrated marketing for Data & Apps priorities, collaborating with sales, practice, business, and alliance stakeholders to drive service-line growth and activate industry engagement.
• Applied ABM for priority accounts using Demandbase, ZoomInfo and LinkedIn to improve targeting, personalization and account engagement across key buying groups.
• Built clear value propositions, campaign themes, web content, PoVs, blogs, case studies, videos, webinars and paid-media assets to support demand generation and pipeline progression.
• Managed website and SEO optimization, coordinated PR agency efforts, and executed partner-led campaigns and lead-nurturing initiatives alongside sales and alliance teams.

• Led end-to-end integrated B2B campaigns across events, paid media, email, SEO, social and web to drive pipeline creation and measurable revenue impact for product and services portfolios.
• Defined security portfolio campaign strategy, channel mix, media investment, and measurement approach to align with business, pipeline, and sales priorities, enhancing overall campaign effectiveness.
• Applied A/B testing, multivariate testing and behavioral analytics across landing pages, messaging, creatives and subject lines to optimize conversion and user journeys.
• Managed agency briefing and delivery governance with Ogilvy & Mather, Neo, Mindshare, GPJ, and Harte Hanks to ensure brand quality, performance tracking, budget discipline, and accurate ROI reporting.

• Built early foundation in digital marketing, website performance measurement, paid search, email marketing, online reporting, campaign operations and stakeholder dashboards.
• Managed web analytics, campaign reporting and traffic optimization across retail and professional-services environments, developing a strong data-led marketing discipline.