Hi, I’m
Kirthikka Murugan
Digital Marketer
Bangalore
Summary
Result-driven Digital marketing professional with 7 years of agency experience where I have worked with the B2B & B2C industries. Have experience in Performance marketing, Growth marketing, Campaign Management, SEM,Funnel Marketing and execution & team management.
Overview
8
years of professional experience
6
Certification
Work History
Econz IT Services Pvt LtdBangalore
Performance Marketing Lead
08.2022 - Current
Econz IT ServicesBengaluru
Performance Marketing Lead
01.2020 - Current
Job overview
- Company Overview: Econz,Google workspace partner
- Developed and implemented digital marketing strategies for SAAS products aligned with business goals to drive growth
- Funnel Planning, Campaign planning across the channels like Google Ads, facebook ads, Instagram ads, Linkedin ads
- Managed Google Ads campaigns for Google Cloud & Workspace at Econz IT Services, optimizing ROI through data-driven strategies, detailed competitor analysis, and strategic media planning
- Developed performance metrics, provided actionable insights, and continuously refined campaign strategies based on web analytics to drive conversions
- Conducted extensive market research and executed SEM campaigns, including PPC, SEO, Social Media, and other paid/non-paid channels, to maximize visibility and lead generation
- Created and optimized Google Search, Display, Shopping, GMB, and Pmax campaigns, leveraging automated A/B testing for performance insights
- Executed end-to-end On page SEO, Blogs management for Google Workspace, boosting organic traffic by 48% and impressions by 73% in six months
- Engaged in all facets of SEM, from planning and implementation to monitoring, optimization, analysis, and reporting, to ensure campaign success.
- Implemented WhatsApp, RCS, and HubSpot email automation to increase engagement and enhance the user lifecycle journey, improving event attendance by 26%.
- Collaborated closely with product and sales teams, optimizing campaigns to consistently deliver high ROAS and meet business goals.
- Reduced CPC by 40% for B2B SaaS Google Workspace products and improved CTR from 2.5% to 8% across campaigns, enhancing overall performance.
- Increased qualified leads from 54% to 83% by targeting the right keywords, audiences, and channels, and refining ad scheduling.
- Planned and executed TOFU, MOFU, BOFU marketing strategies, driving improved lead-to-customer conversion rates.
- Managed tasks from keyword research and campaign planning to budget optimization and CRO, delivering significant results from brand awareness to lead generation.
- Monitored and reported on key performance indicators such as cost per acquisition, return on ad spend, and website traffic.
- Created detailed reports on all performance metrics for review by senior management team.
- Partnered with internal stakeholders to ensure alignment between paid media strategies and overall business objectives.
- Worked closely with external agencies to execute Social Media campaigns and Website optimisation according to agreed upon timelines and budgets.
Minding Software Labs Private Limited
Digital Marketing Analyst
12.2019 - 07.2022
Job overview
- Developed and implemented digital marketing strategies across multiple platforms.
- Analyzed customer data to identify trends and develop insights for optimizing campaigns.
- Created weekly, monthly, and quarterly performance reports for stakeholders.
- Managed around 100+ campaigns across all platforms
- Analyze & report on campaign, goals tracking,CPC,CPL, MQL,SQL, Lead closure,ROI,CLTV.
- Funnel creation and optimization according to the product.
- Have increased Facebook likes by 100k within a span of 6 months for the CAT India page.
- Created Facebook,Instagram & Twitter page.
- Coordinate Collaborate with vendors on a weekly, bi-weekly, and monthly basis to assess performance and review the calender.
- Increased Reach, Impressions, Clicks, and Click through rate, conversion, conversion rate, link clicks and link click for clients
- Creating Brand awareness Campaign,Page Likes Campaign, Lead Generation Campaign,App install Campaign, Lead campaign, C2WA campaign for Tserv.
- Creating LinkedIn profile. Increasing connections by using various techniques. Finding company pages and following them.
- Lead generation using LinkedIn.
ARTAAJ EVENTSBangalore
Digital Marketing Executive
08.2016 - 05.2017
Job overview
- Conducted research and identified potential leads through various online sources.
- Created detailed lead profiles to ensure accurate data capture for further analysis.
- Developed a strategy for targeted outreach campaigns to maximize lead generation efficiency for Artaaj Events.
Education
JANSONS SCHOOL OF BUSINESSCoimbatore
MBA from Marketing Management And Research
01.2010
University Overview
- Completed online course on (Advanced digital marketing)
- Completed online course on (Facebook ads)
- Completed online course on (SEO)
- Completed online course on linkedin ads
ANNAMALAI UNIVERSITY
B.SC from MATHEMATICS
01.2007
Skills
- Campaign Management
- Performance Tracking
- Marketing Analytics
- Customer Segmentation
- Content Marketing
- Google Adwords
- Funnel Optimation
- Conversion Rate Optimisation
- Marketing automation
- On Page SEO Strategies
- ROI Analysis
- Branding Campaigns
- Google Analytics
- Team Leadership
- SEO/SEM strategies
- Social Media Marketing
- Email Marketing
- Google Analytics expertise
Personal Information
Date of Birth: 03/16/86
Languages
- English
- Tamil
Disclaimer
I hereby declare that all the details given above are true to the best of my Knowledge and Conscience.
Certification
- Certification on Advanced Digital Marketing from Digital Kora
- Certification on Facebook ads from Udmey
- Certification on Search Engine Optimisation from 7Eagles
- Certification on Linkedin from Growth School
- Certification on Google ads from Google
- Certification on Corporate communication
Languages
Tamil
First Language
English
Advanced (C1)
C1
Timeline
Performance Marketing Lead
Econz IT Services Pvt Ltd
08.2022 - Current
Performance Marketing Lead
Econz IT Services
01.2020 - Current
Digital Marketing Analyst
Minding Software Labs Private Limited
12.2019 - 07.2022
Digital Marketing Executive
ARTAAJ EVENTS
08.2016 - 05.2017
JANSONS SCHOOL OF BUSINESS
MBA from Marketing Management And Research
ANNAMALAI UNIVERSITY
B.SC from MATHEMATICS
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