Kirti Bisht
Result Oriented, Agile & Authentic Professional, A Go-Getter
New Delhi
Summary
Passionate and results-oriented marketing leader, seeking a challenging, innovating & strategic role, wherein I can use my professional experience, years of learning & enterprising drive to lead business & to grow with the organization.
A strategic thinker who strives to deliver value and excellence, with over 13 years of experience in the healthcare & life science industry, of which over 4 Years in Marketing Operations Management, Profitability Management & Commercial Strategy Management. Have been recognized with multiple awards for outstanding performance and contribution to the organization's growth and profitability in the South Asia region. Ardent believer in the power of teamwork, I lead by example. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Respect, Integrity, commitment & honesty are at the core of all my actions. Always eager to learn and share knowledge and experiences with others.
My motto in life revolves around these lines by Robert Frost: "The Woods are Lovely Dark & Deep... But I have Promises to Keep & Miles to go before I Sleep..."
Overview
13
13
years of professional experience
3
3
Languages
3
3
Certificates
Work History
Volunatry Break
Non Company Sponsored Sabatical
New Delhi
10.2023 - Current
Head Marketing & Commercial Performance
bioMerieux India Pvt Ltd
New Delhi
04.2022 - 09.2023
- As Head of Marketing & Commercial Performance, responsible for coordinated working with Teams across South Asia (India and SAARC) to develop, implement & execute Marketing Plans & tactics aligned to Company's Regional & Global Marketing Strategy for sustainable, predictable and profitable growth.
- Key Responsibilities included: Team Management, Pricing Strategy & Profitability Management, Marketing & Commercial Operation Management, Strategic Planning & Forecasting, Marketing & Business Strategy, Digital Marketing, Project Management, Go-to-market Strategy, Brand Awareness, Key Account Management, Customer Relationship Management (CRM), Budgeting & Long Range Strategic Planning, New Business Development, Market Access.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, Voice of Customer & budget factors.
- Efficiently managed Key Accounts to deliver desired growth & business objectives, leading to year on year increase in business (8-9% yoy) & wallet share.
- Responsible for designing Long range Strategic Plan, defendable Budget & Incentive Scheme. Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth through formalized Market Research & Insights.
- Managed appropriate in-market pricing & product mix, to improve profitability amidst Competitive landscape.
- Responsible for driving efficiently Commercial Excellence & Performance, including pricing policies, profitability targets and Customer Value Management via dedicated channels & Platforms.
- Curated & Managed customized dashboards & reports for management as well as other key stakeholders to analyze performance, strengthen Sales Funnel & track progress of varied initiatives.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans to achieve high double digit growth & maximize marketing ROI.
- Successfully lead the Team of 6 dynamic & diverse individuals, offering mentoring and coaching to build knowledge and skills to navigate market challenges amidst evolving Regulatory & changing Economic framework.
- Educated, assisted & encouraged the Team to create high impact Marketing Collaterals & sales tools for the Sales & business development Team.
- Actively participated with the Team in exhibitions, Seminars & Trade shows to strengthen the brand positioning as well as increase Networking.
- Recruited, interviewed and hired capable team members to add value and diverse skills set to marketing department.
- Streamlined processes within marketing department for more efficient project management and better resource allocation.
- Demonstrated strong organizational and time management skills while managing multiple projects & multiple stakeholders (internal team members, channel partners, dealers & distributors).
- Developed strong relationships with key opinion leaders & key industry partners such as FSSAI, FDL, CDL, EIA, IPC, fostering collaboration and mutual growth opportunities.
Marketing Manager
BioMerieux India Pvt Ltd
New Delhi
04.2020 - 04.2022
- Responsible for developing, implementing and executing marketing plans and tactics aligned to the Company's regional & global Marketing Strategy for sustainable, predictable & profitable growth, to expand & gain market share.
- Responsible for building long term strategic plan and designing defendable budget.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Boosted sales performance through creation of engaging promotional materials and targeted campaign strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed pricing strategy that maximize profitability and market share.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners to increase brand visibility.
- Managed social media accounts & marketing campaigns for optimal audience engagement and increased online presence to boost brand effectiveness, Customer engagement, customer loyalty & Leads generation.
- Conducted Trainings in line with SWOT to increase competency of internal and external Sales Force and Client base.
- Responsible for New Product Launch & Portfolio optimization, ensuring profitability & growth of Product range.
- Identifying opportunities & find innovative ways to increase wallet share with Key Account(s) for sustainable & profitable growth.
- Engaging Team to increase use of digital tools to ensure deployment of Global Commercial Performance initiatives in South Asia.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Mentored local personnel on best practices and protocols to maximize productivity & increase operational efficiency.
Product/ Market Manager- Industrial Microbiology
bioMerieux India Pvt Ltd
New Delhi
04.2013 - 04.2020
- Professional with understanding of dynamics of Industrial Microbiology in Healthcare, Pharma, Food, Veterinary, Cosmetics, Research & Development.
- Key job responsibilities include Product Management, Demand Management through accurate & stable Forecasting, Budget, LRP & Strategic Business planning, understanding market requirement and positioning products as per requirement.
- Responsible for generating requirement of focus products to improve QC practices in field of Microbiology in Pharma, Food, Cosmetics, Veterinary & Research Industry through Scientific Seminars, Demos & Consultative Discussions.
- Ensuring smooth operations with Managing different level of communication amidst local, regional & global Teams, by pivoting inter & intra Dept. Communication.
- Providing Training and updates for knowledge boost to internal as well as external customers and prospects.
- Support to Customers for Implementation of Lean Microbiology Quality Control Lab with FMLA and complete Product portfolio through consultative selling approach.
- Leveraged data analytics tools to gain insights into customer behavior patterns, informing future sales tactics and promotional strategies.
- Expanded geographic reach by identifying new markets for entry and developing go-to-market strategies accordingly.
- Analyzed competitor strategies and developed countermeasures to maintain competitive advantage.
- Maintained accurate forecasting models for inventory planning, preventing stockouts or overstock situations that could negatively impact profitability.
- Keenly involved in Website designing & implementation of SalesForce in the Organization.
- Managing Key Customer Accounts & ensuring customer engagement for sustainable business growth.
- Managing Commercial Performance of the Division by implementation & close monitoring of all attributes of Global Commercial Performance Policies.
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
- Organized promotional events and marketing campaigns to increase sales volume & improve brand visibility.
Application Specialist- Industry
bioMerieux India Pvt Ltd
New Delhi
08.2011 - 03.2013
- Assessing needs & requirements of quality control practices in Microbiology lab in pharma, veterinary, food & cosmetic industries.
- Providing Training and Validation support for solutions on Alternative methods of microbiological analysis and educating customers on launch of new & emerging technology that caters to their requirement of meeting international regulatory standards.
- Providing support on Technology as well as General and Basic Aspect of Industrial Microbiology along with Regulatory Standards.
- Conducting Seminars, Workshops and Classroom trainings to create awareness towards Quality Control requirement in Industrial Microbiology (Pharma, Food, Cosmetics and Veterinary).
- Contributed to sales growth by demonstrating product expertise during client presentations and negotiations.
- Assisted in development of product documentation, creating easy-to-follow user guides and manuals.
- Resolved complex technical issues by performing thorough diagnostics and implementing effective solutions.
- Collaborated with marketing teams to promote product offerings at industry events, increasing brand visibility and generating leads.
Research Fellow - Analyst Research- Quality
Biocon
Bangalore
12.2010 - 07.2011
- Worked on purification and Chemical Formulation of Statins especially Atorvastatin, Pravastatin and Orlistat and their intermediate products and their effect to increase human health benefits.
Education
Masters in Microbial Technology - Microbial Technology (Gold Medalist, 9.8 CGPA)
Amity University
Noida 01.2009 - 2011.01
Bachelor's Degree in Microbiology - Microbiological Sciences and Immunology
Alpine Institute of Management & Technology
Dehradun 01.2005 - 2009.01
Skills
Brand Management
Timeline
Volunatry Break
Non Company Sponsored Sabatical
10.2023 - Current
Head Marketing & Commercial Performance
bioMerieux India Pvt Ltd
04.2022 - 09.2023
Marketing Manager
BioMerieux India Pvt Ltd
04.2020 - 04.2022
Product/ Market Manager- Industrial Microbiology
bioMerieux India Pvt Ltd
04.2013 - 04.2020
Application Specialist- Industry
bioMerieux India Pvt Ltd
08.2011 - 03.2013
Research Fellow - Analyst Research- Quality
Biocon
12.2010 - 07.2011
Masters in Microbial Technology - Microbial Technology (Gold Medalist, 9.8 CGPA)
Amity University
01.2009 - 2011.01
Bachelor's Degree in Microbiology - Microbiological Sciences and Immunology
Alpine Institute of Management & Technology
01.2005 - 2009.01
Quote
Impossible itself says "IM POSSIBLE"
Achievements
- Played a key role in implementation of Salesforce.com in the organization & continued to provide support as Key User Trainer for the organization during & post hyper-care period, while carrying out the core responsibilities entitled to the position of Product/Market Manager.
- Lead Team to reach 100% adoption of CRM to manage day to day business requirements & to increase Customer Focus & engagement.
- Orchestrated & executed Customer Value Management initiatives in order to provide feedback to management for efficient resource management, increase Sales volume, improve Product mix , increase wallet share & improve Market access.
- Managed Marketing Campaigns & Communications to position the brand as partner of choice in Pharma & Food Safety and Quality segments leading to increase in digital presence & footprint by 100%.
- Successfully lead several initiatives & campaigns to drive & position Product/s to acquire 60%+ marketshare.
- Successfully Lead & drove organization wide initiatives such as FastForward & Gratitude Day to improve employee engagement & satisfaction.
- Played an instrumental role in driving varied initiatives with Food & Drug Control Administration (FDCA), Food Safety & Standards Authority of India (FSSAI), Indian Pharmacopoeia Commission (IPC) & associated bodies to implement Rapid Testing Methods.
- Lead the Team to winning the Best Cluster Award for Commercial Performance & Best Cluster for Food Safety Enterprise in the ASPAC region in 2021 & 2022 respectively.
- Successful completion of ISO Audit for the business vertical, with no observation for 4 years in a row.
Awards & Accolades
- Best Marketer of the Year ASPAC 2018 - bioMerieux
- Best Marketer of the Year ASPAC 2020 - bioMerieux
- Best Marketer of the Year India 2020 - bioMerieux India Pvt Ltd.
- Baljit Sashtri Award for Excellence in Human Values 2011 - Amity University Noida
Achievements
- Played a key role in implementation of Salesforce.com in the organization & continued to provide support as Key User Trainer for the organization during & post hyper-care period, while carrying out the core responsibilities entitled to the position of Product/Market Manager.
- Lead Team to reach 100% adoption of CRM to manage day to day business requirements & to increase Customer Focus & engagement.
- Orchestrated & executed Customer Value Management initiatives in order to provide feedback to management for efficient resource management, increase Sales volume, improve Product mix , increase wallet share & improve Market access.
- Managed Marketing Campaigns & Communications to position the brand as partner of choice in Pharma & Food Safety and Quality segments leading to increase in digital presence & footprint by 100%.
- Successfully lead several initiatives & campaigns to drive & position Product/s to acquire 60%+ marketshare.
- Successfully Lead & drove organization wide initiatives such as FastForward & Gratitude Day to improve employee engagement & satisfaction.
- Played an instrumental role in driving varied initiatives with Food & Drug Control Administration (FDCA), Food Safety & Standards Authority of India (FSSAI), Indian Pharmacopoeia Commission (IPC) & associated bodies to implement Rapid Testing Methods.
- Lead the Team to winning the Best Cluster Award for Commercial Performance & Best Cluster for Food Safety Enterprise in the ASPAC region in 2021 & 2022 respectively.
- Successful completion of ISO Audit for the business vertical, with no observation for 4 years in a row.
Awards & Accolades
- Best Marketer of the Year ASPAC 2018 - bioMerieux
- Best Marketer of the Year ASPAC 2020 - bioMerieux
- Best Marketer of the Year India 2020 - bioMerieux India Pvt Ltd.
- Baljit Sashtri Award for Excellence in Human Values 2011 - Amity University Noida
Professional Accomplishments
- Played a key role in implementation of Salesforce.com in the organization & continued to provide support as Key User Trainer for the organization during implementation & post hyper-care period, while carrying out the core responsibilities entitled to the position of Product/Market Manager.
- Assumed the position of Key User Trainer for QuoteStream (Sales tool) & aced in the role as additional responsibility.
- Lead Team to reach 100% adoption of CRM to manage day to day business requirements & to increase Customer Focus & engagement.
- Lead the business unit to onboard, organization wide initiative on Digital Transformation.
- Orchestrated & executed Customer Value Management initiatives in order to provide feedback to management for efficient resource management, increase Sales volume, improve Product mix , increase wallet share & improve Market access.
- Managed Marketing Campaigns & Communications to position the brand as partner of choice in Pharma & Food Safety and Quality segments leading to increase in digital presence & footprint by 100%.
- Successfully lead several initiatives & campaigns to drive & position Product/s to acquire 60%+ marketshare.
- Successfully Lead & drove organization wide initiatives such as FastForward & Gratitude Day to improve employee engagement & satisfaction.
- Played an instrumental role in driving varied initiatives with Food & Drug Control Administration (FDCA), Food Safety & Standards Authority of India (FSSAI), Indian Pharmacopoeia Commission (IPC) & associated bodies to implement Rapid Testing Methods.
- Lead the Team to winning the Best Cluster Award for Commercial Performance & Best Cluster for Food Safety Enterprise in the ASPAC region in 2021 & 2022 respectively.
- Successful completion of ISO Audit for the business vertical, with no observation for 4 years in a row.
Awards & Accolades
- Best Marketer of the Year ASPAC 2020 - bioMerieux S.A
- Best Marketer of the Year India 2020 - bioMerieux India Pvt Ltd.
- Best Marketer of the Year ASPAC 2018 - bioMerieux S.A
- Baljit Sashtri Award for Excellence in Human Values 2011 - Amity University, Noida
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