Kirti Dalal
Hyderabad
Summary
4+ years experienced and meticulous content writer offering several years of experience creating professional web content. Adept at developing and implementing content and marketing strategies to advertise and promote products & services. Highly skilled in optimizing processes to increase the overall efficiency of the organization. Proficient in coordinating with the cross-functional teams to deliver the projects within a stipulated time while ensuring optimum customer satisfaction. Well-versed in researching industry-related topics and writing marketing content.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Content Writer
Modak Analytics
Hyderabad
05.2023 - Current
- Consulted with sales and marketing staff to garner product and service information and discuss types of written advertising material.
- Edited or rewrote written collateral and submitted for approval by supervisor or editor.
- Interpreted data and insights to inform creative and high-performing writing process.
- Created and edited consumer-facing content for various forms of marketing materials.
- Implemented strategic approaches to enhance LinkedIn campaign success rate, leading towards a boost in potential client engagements
- Developed account-based marketing strategies and executed campaigns to increase customer engagement levels.
- Implemented innovative marketing techniques such as email campaigns and direct mailings to capture new business opportunities.
Content Writer - Marketing
Persistent Systems Limited
Pune
03.2022 - 04.2023
- Developed and executed innovative marketing strategies for diverse clients.
- Created content for websites, blogs and social media accounts to increase visibility and engagement.
- Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
- Researched industry trends and topics to create relevant, informative content.
- Performed diligent proofreading to maintain quality standards for grammar, punctuation, and spelling in published content.
- Collaborated with marketing team members to develop compelling copy for promotional materials.
- Devised and executed several impactful projects to showcase client case studies.
- Integrated multimedia elements such as videos, graphics or audio recordings into blog posts or webpages whenever possible.
Content Writer
Data Glove Inc.
Hyderabad
08.2021 - 02.2022
- Created engaging and persuasive written content for multiple assignments.
- Generated ideas for new content topics based on customer feedback and market research data.
- Researched industry trends and topics to create relevant, informative content.
Creative Content Writer
ShootOrder Digital Marketing Agency
Hyderabad
12.2019 - 10.2020
- Strategic Content Writing Assignments
- Created compelling copy for advertisements, brochures, flyers and other collateral materials.
- Collaborated with designers to produce visually appealing graphics that accompany the written content.
- Brainstormed, researched and contributed content ideas that appealed to target audience.
- Delivered high-quality, insightful, informative and entertaining written content while meeting tight deadlines.
Education
B.Tech (Computer Science) -
Maharishi Dayanand University
Haryana, IN10.2014
Skills
- Facebook Ads
- WordPress
- Google Ads
- Display Ads
- Online Marketing
- Creative Copy
- Marketing Materials
- Strategic Marketing
- Advertising
- Social Media Campaign
- Creative Concepts
- SEO & Keyword Optimization
- Content Writing
- Content Strategy
- Digital Marketing
- Write Copy
- SEM
- Product Promotion
- User Engagement
- Organic Search
- Case Study
- Report Generation
- Promotional marketing and advertising
- Content Marketing
- Press Release Writing
- Website copy
- SEO experience
Accomplishments
- Achieved 72% solution: Streamline SEM channels and implemented Google Search and Display Ads campaigns
- Utilized the existing network & reached out to thousands of users to boost brand awareness to secure significant website visits
- Successfully executed responsive ads and smart display ads to reach targeted audiences
- Achieved 35000 impressions with CPC of 0.65
- Improved brand presence with CTR of 2%
- Writing technical blogs for B2B clients of Cloud-based services & designing content marketing & branding strategy
- Executing new content marketing strategies and improving existing content by updating it whenever requirement arises
- Aiding in content writing for the website, blog, social media, and sales & marketing collateral
- Playing a key role in writing success stories in case study while coordinating & improving creative filing process
- Coordinating with the marketing team to develop glossary keywords list from scratch for the global level website of the organization
- Creating Glossary Keywords List with 100+ keywords from scratch for the global presence company website
- Rendering assistance with proofreading more than 50 reports and managing various digital advertising partnerships
- Delivered research-based blog articles in B2B solutions for Cloud-based services and Artificial Intelligence Domain
- Developed a digital marketing plan and various social media copies across social media platforms
- Maintained all internal communication systems while promoting brand image on social media platforms
Additionalinformation - Languages
- English, fluent
- Hindi, fluent
Keymarketingprojects
To enhance traffic for a newly launched website, House of Uncommons
Certification
- MICA Advanced Digital Marketing Certification
Timeline
Content Writer
Modak Analytics
05.2023 - Current
Content Writer - Marketing
Persistent Systems Limited
03.2022 - 04.2023
Content Writer
Data Glove Inc.
08.2021 - 02.2022
Creative Content Writer
ShootOrder Digital Marketing Agency
12.2019 - 10.2020
B.Tech (Computer Science) -
Maharishi Dayanand University
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