Dynamic Vice President with over 23 years of strategic leadership in financial services, specializing in growth across premium banking, HNI segment strategy, and business intelligence. Renowned for delivering revenue acceleration through data-driven forecasting, customer experience transformation, and innovative product development. Expertise in steering cross-functional teams and streamlining operations while navigating complex regulatory landscapes with precision. Recognized for crafting executive-level dashboards and reports that inform CXO decisions, combining analytical depth with sharp customer focus to unlock sustainable business value and operational excellence.
Open To Work
Hi, I’m
Kirti Singh
Mumbai,MH
Summary
Overview
23
years of professional experience
1
Certification
Work History
Axis Bank Limited
Product Head - HNI Segment
03.2023 - Current
Job overview
- Directed product strategy for Axis Bank’s Burgundy segment, achieving 20% YoY AUM growth across HNI/UNHI customers
- Rolled out bespoke investment and lifestyle offerings through targeted drives and contests, improving cross-sell ratio by 15%
- Developed advanced customer segmentation frameworks, reducing acquisition costs by 15% and enhancing targeting accuracy
- Led digital enablement initiatives, driving a 35% surge in mobile banking adoption among premium customers
- Managed a ₹8,500+ crore product portfolio while consistently maintaining NPS scores above 75
- Applied data-driven pricing optimization models, increasing product profitability by 10%
- Forged strategic partnerships with fintechs and luxury brands to elevate Burgundy’s value proposition and customer experience
- Introduced AI-powered personalization tools, resulting in a 20% uplift in customer engagement
- Ensured regulatory compliance through close coordination with Wealth, Cross-Sell Product, Audit, and Compliance teams
- Conducted quarterly market intelligence reviews to refine product positioning and maintain competitive edge
- Oversaw end-to-end product lifecycle governance, ensuring timely refreshes and adherence to regulatory standards
- Led a cross-functional team of 25+ across product, analytics, and marketing, delivering 100% of roadmap milestones
- Synthesised performance insights for CXO and board-level presentations, shaping strategic decisions and budget planning
- Established and monitored KPIs for product performance, customer retention, and revenue contribution
- Refined customer-facing collaterals to enhance proposition clarity, brand visibility, and customer stickiness
HDFC Bank
Deputy Vice President
09.2007 - 02.2023
Job overview
- Led strategic initiatives to enhance customer engagement, loyalty, and product adoption across diverse portfolios
- Directed cross-functional teams to deliver high-impact projects, improving operational efficiency and customer satisfaction
- Developed data-driven sales strategies, managed budgets, and optimized processes to drive revenue growth
- Managed Direct Sales performance through Score Cards, Incentive Programs, and targeted Sales Drives
- Handled enterprise-level reporting by fulfilling BIU requirements; evaluated report metrics and developed dashboards across bank functions
- Conceptualized and built campaign funnel reporting to track lead journey from generation to conversion across multiple campaign types
- Designed fraud prevention frameworks and conducted risk assessments to protect retail assets
- Ensured regulatory compliance (RBI, FIU), managed audit reviews, and upheld governance standards
- Oversaw vendor management, outsourcing risk, and interdepartmental coordination with senior leadership
- Led financial reporting, business improvement, and persona-based sales initiatives
- Championed customer experience enhancements and complaint resolution across national teams
- Drove training and capability-building programs to elevate team performance and product excellence
Nicholas Piramal India Limited
Marketing Services Manager
04.2004 - 08.2007
Job overview
- Strategic Business Analysis and Financial Budgeting
- Optimisation of Product Collaterals for Market Impact
- Design and Delivery of Training & Learning Programs
- Planning and Execution of High-Impact Events, Including Medical Conferences
- Development of Performance Scorecards and Incentive Structures
- End-to-End Vendor Relationship and Contract Management
- Implementation of Sales Force Automation, including PDA-based Reporting Systems
- Market Immersion via Field Visits and Short-Term Deputations for Success Tracking
- Retailer & Stockist Engagement with Focus on Pipeline Development and Channel Expansion
Cipla
Product Manager
08.2002 - 03.2004
Job overview
- Worked as Medical Representative for 4 month (post MBA) for Anti-microbial and Gynaecology products
Education
Institute of Management Studies, Roorkee
Master of Business Administration from MBA, Marketing, Finance
03.2002
University Overview
MGDAV College, Bathinda
Bachelor of Science from BSc, Biology, Chemistry
03.2000
University Overview
MGDAV College, Bathinda
Intermediate (12th) from Biology, Chemistry
03.1997
University Overview
St. Joseph’s High School, Bathinda
Matric (10th) from All Subjects
03.1995
University Overview
Skills
- Outcome-focused management
- Impact evaluation
- Skill development
- Project coordination
- Report development and automation
- Financial management
- Teamwork and collaboration
- Customer service
- Time management
- Problem-solving
- Multitasking
- Attention to detail
- Excellent communication
- Critical thinking
Accomplishments
Accomplishments
1. Improved campaign efficacy by developing a stage-wise funnel analysis to identify conversion gaps and enable real-time course correction. Partnered with BIU to build a comprehensive reporting framework that tracked cross-sell performance across key wealth products. Launched targeted sales drives, customer engagement events, and awareness initiatives to boost product adoption and revenue contribution
2. Drove productivity enhancement through a multi-pronged strategy involving targeted training programs, engaging EDM series, and the 'Champion Series' to spotlight top performers. Strengthened motivation and cross-regional alignment by implementing certificate-based recognition across geographies
3. Improved Net Promoter Score (NPS) by driving continuous enhancements in customer experience, specifically targeting complaint reduction during New-to-Bank (NTB) account onboarding. Implemented process refinements and customer-centric interventions that streamlined onboarding journeys and elevated satisfaction levels
4. Managed scorecard-based performance tracking and annual incentive disbursements for over 10,000 full-time employees, overseeing ₹2 crore in payouts across business units
5. Promoted to Product Manager following a 25% surge in antibacterial product sales across assigned territories, driven by strategic sales execution and market penetration initiatives
6. Honored with Gold and Silver Star awards for driving significant portfolio growth through strategic and high-impact sales initiatives
Work Preference
Desired Job Title
Product Head - HNI SegmentDeputy Vice PresidentMarketing Services ManagerProduct ManagerSalary Range
₹45000/yr - ₹200000/yrCertification
Microsoft Outlook
Microsoft Office (Excel, Word, PPT)
Jira
SQL (Basic)
Lotus Notes
D2C Campaigns
Lotus Notes
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Punjabi
Upper intermediate (B2)
Timeline
Product Head - HNI Segment
Axis Bank Limited
03.2023 - Current
Deputy Vice President
HDFC Bank
09.2007 - 02.2023
Marketing Services Manager
Nicholas Piramal India Limited
04.2004 - 08.2007
Product Manager
Cipla
08.2002 - 03.2004
MGDAV College, Bathinda
Bachelor of Science from BSc, Biology, Chemistry
MGDAV College, Bathinda
Intermediate (12th) from Biology, Chemistry
St. Joseph’s High School, Bathinda
Matric (10th) from All Subjects
Institute of Management Studies, Roorkee
Master of Business Administration from MBA, Marketing, Finance
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