Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Awards Recognition
Timeline
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KIRTI SINHA

Gurugram

Summary

A brand leader with 8+ years of experience in building, launching, and scaling high-impact campaigns for some of India’s most iconic FMCG brands. Proven expertise in 360 marketing (TVC, digital, packaging, OOH, PR) with a strong foundation in creative strategy, client servicing, and cross-functional leadership. Recognized for consistently delivering brand growth and winning prestigious accolades like Cannes Lions, Effies, WARC, Spikes, and Abbys.

Overview

10
10
years of professional experience

Work History

Brand Services Director

Leo Burnett
11.2022 - Current
  • Spearheaded 15+ high-impact campaigns including Smartfarm, Biochar, In-home 2.0, Gourmet 2.0, Sizzlin’ Hot Platform, No Lay’s No Game, Isey Kehte Hain Pyaar, Ways to Lay’s, Heartiez, FarmEqual, Drops of Joy, Wafer Chips, Value Campaigns, Flavours of the World, Mitti ki Chitthi.
  • Delivered award-winning work: Cannes 2023–24: Silver (Smartfarm, Biochar), Glass Silver (FarmEqual), Effies 2023-2024: Gold & Silver for Smartfarm, Biochar and FarmEqual, Spikes 2023- 2024: Gold Grand Prix for Smartfarm and Bronze for FarmEqual, WARC 2023- 2024: Gold Grand Prix for Smartfarm and Silver for FarmEqual, Abbys 2024: Gold & Silver for Smartfarm and Biochar, APAC Effie 2024: Gold & Silver for Smartfarm.

Management Trainee - Account Manager

Wunderman Thompson
01.2016 - 10.2022
  • Launched over 10 campaigns for Kurkure, including Family Express and Khul Jaye Toh Family Bann Jaye.
  • Managed comprehensive 360-degree communications for each campaign to ensure successful execution.
  • Oversaw brand management for Doritos' 'For the Bold' campaign featuring Kartik Aryan as ambassador.
  • Directed complete communication strategy covering TVC, digital, print, packaging, and POSM for Doritos.
  • Established Cheetos in market with new variants, focusing on branding, packaging, and POSM development.
  • Led Tata Gluco Plus flavor extension campaigns through print, outdoor, and in-store branding initiatives.
  • Worked on establishing the brand in the cosmetics sector, as well as launched the campaign that promoted Sonam Kapoor as an ambassador for Vega products (prints, in-store branding, catalogue, brochures, POS).
  • Executed successful campaigns for IPL Team Delhi Daredevils in 2018 and UP Yoddha in 2019 across multiple media.

Summer Intern – Account Management

FCB Ulka
05.2015 - 07.2015
  • Conducted competitive analysis and consumer research for launch planning.
  • Brands: Hero Pleasure & Maestro

Education

MBA - Advertising, Communication & Management

EMPI Business School
New Delhi
01.2016

BA - Journalism & Mass Communication

IP University
New Delhi
01.2013

Skills

  • Integrated marketing campaigns
  • Brand strategy and positioning
  • Team leadership and collaboration
  • Creative development oversight
  • Client and stakeholder management
  • Cross-channel execution
  • Budget management
  • Vendor and production management
  • Award submissions and case studies
  • Microsoft Office Suite
  • Adobe Creative Suite
  • Video editing software

Hobbies and Interests

  • Cooking
  • Travel
  • Painting
  • Cinema & Series

Awards Recognition

  • Best Client Servicing Professional – PepsiCo (3 consecutive years)
  • Shortlisted – Forbes 30 Under 30, 2019
  • Multiple awards: Cannes Lions, Effies, WARC, Spikes, Abbys

Timeline

Brand Services Director

Leo Burnett
11.2022 - Current

Management Trainee - Account Manager

Wunderman Thompson
01.2016 - 10.2022

Summer Intern – Account Management

FCB Ulka
05.2015 - 07.2015

MBA - Advertising, Communication & Management

EMPI Business School

BA - Journalism & Mass Communication

IP University

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