Creative Professional with extensive experience in leading innovative projects, strategic vision, and storytelling. Proven expertise in team leadership, content creation, marketing strategy, and creative problem-solving. Adept at developing narratives that drive audience engagement and brand growth. Aiming for a Creative Director role to leverage acquired skills in driving creative strategy and leading teams.
Hi, I’m
Kirti Verma
Storyteller
Patna,Bihar
Summary
Overview
10
years of professional experience
4
years of post-secondary education
Work History
LogicLadder
Creative Lead - Brand/Content
9 2023 - 2 2024
Job overview
- Strategic Vision:
- Proposed and refined new vision and mission in collaboration with founders, bridging sustainability with profitability.
- This vision aligned with G20 summit’s agenda announced subsequently.
- Demonstrated capacity for strategic planning, direction-setting, and alignment with global strategies.
- Marketing Leadership:
- Advocated for a shift from focusing solely on sales to enhancing marketing efforts.
- Successfully organized a high-impact event at PHDCCI, New Delhi, generating four valuable leads.
- Showcased proficiency in driving brand visibility and growth through strategic marketing.
- Campaign Management:
- Managed and executed marketing campaigns.
- Improved website presentation, effectively boosting brand presence and engagement.
- Team Leadership:
- Led and mentored the design and digital marketing teams.
- Fostered a creative and supportive environment that encouraged personal development, innovation, and high performance under pressure.
- Creative Problem-Solving and Process Improvement:
- Developed and implemented structures and standard operating procedures (SOPs) to streamline task execution.
- Enhanced team efficiency and addressed challenges related to team engagement and communication.
- Organizational Impact:
- Proposed and collaborated on aligning company culture and values with its vision.
- Suggestions were acknowledged by the CEO and were in the process of integration with the HR team.
- Illustrated strategic thinking and the ability to influence organizational culture.
Astrotalk
Script Writer
12.2022 - 07.2023
Job overview
- Brand Collaboration Scriptwriting:
- Spearheaded the creation of compelling YouTube ad scripts for a collaboration with the movie 'Tu Jhooti Main Makkar,' which significantly increased brand reach and customer acquisition at an unexpectedly favorable cost per customer (CAC).
- Worked on the conceptualization, and script and provided editorial guidelines to produce a final video.
- Creative Direction and Script Oversight:
- Directed script development by providing detailed guidance to the director on tone, visualization, and key elements, showcasing a strong grasp of creative direction.
- Approved actors and reviewed video content, suggesting necessary changes to ensure alignment with the intended vision.
-Monitored video quality and approved content before publishing, reflecting responsibilities.
- Multilingual Content Production:
- Developed and produced scripts in Telugu, Bengali, and Punjabi to expand brand presence.
- Targeted Advertising Campaigns:
- Coordinated with a media agency to execute targeted ad campaigns in Canada.
- Testimonial Script Development:
- Authored over 40 impactful testimonial scripts that attracted a wide audience and efficiently acquired customers.
- Achieved a competitive cost per customer acquisition (CAC) and garnered millions of viewers.
Jio Embibe - Ed tech
Script Writer
1 2022 - 8 2022
Job overview
- Scriptwriting:
-Authored over 100 semi-academic scripts, each ranging from 2 to 3 minutes, which trended organically on YouTube, showcasing expertise in creating engaging educational content.
-Developed YouTube Shorts and long-form content, including biographies of scientists, contributing to the platform's educational outreach.
- Trailer Creation for Explainer Videos:
Crafted trailers for explainer videos, enhancing viewer interest and comprehension by providing engaging previews of educational content.
- Screenwriting and Storyboarding:
-Provided screenwriting references for storyboarding, ensuring that visual elements effectively aligned with script content for cohesive video production.
-Collaborated with storyboard artists to ensure effective script visualization and successful video production.
Kreaton
Senior Copywriter
01.2019 - 01.2020
Job overview
- Brand Communication: Developed brand narratives, voice, and tone for a diverse portfolio of international clients, such as life coaches, authors, apps, and cosmetics brands.
- Content Creation: Wrote engaging blogs, web content, and social media copy to enhance brand visibility and user engagement.
- Business Development: Created impactful pitches to support business development, helping to attract new clients and expand company offerings.
Griffnmedia
Content Head
01.2017 - 01.2019
Job overview
- Crafted brand narratives, establishing distinct brand voice for strategic positioning
- Authored website content, social media copies, and edited informative brand scripts
- Generated innovative logo ideas, supporting designers and editors to accurately reflect brand vision
- Managed multiple accounts as Content Head, working for diverse entities, including aYouTube news channel, adventure and sports company, and a direct selling company
- Directed chat show on YouTube, chai with shy
- Assisted in production of music video, lone wolf.
Mphasis
Salesforce Developer
01.2014 - 01.2017
Job overview
Education
KLS Gogte Institute of TechnologyBelgaum
B.E from Information Science
09.2010 - 07.2014
University Overview
Skills
- Script Conceptualization
Timeline
Script Writer
Astrotalk
12.2022 - 07.2023
Senior Copywriter
Kreaton
01.2019 - 01.2020
Content Head
Griffnmedia
01.2017 - 01.2019
Salesforce Developer
Mphasis
01.2014 - 01.2017
KLS Gogte Institute of Technology
B.E from Information Science
09.2010 - 07.2014
Creative Lead - Brand/Content
LogicLadder
9 2023 - 2 2024
Script Writer
Jio Embibe - Ed tech
1 2022 - 8 2022
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