Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Kirtika Kumar

West Delhi

Summary

Specialization: Google Ads, search campaigns, local campaigns, performance (PMax) campaigns, client relationship management, PPC, keyword research, Google Ads optimization, ROI and ROAS generation, SEM, campaign budgets and pacing, SEO, lead generation, performance analysis, insights reporting, copywriting, and ads and extensions creation. Technologies and Tools: Google Ads Editor, Keyword Planner, Performance Planner, Google Ads internal tools such as Ahrefs, Haiku, Ditto Tool, Google Analytics, Google Trends, PageSpeed Insights, SEMrush, and PowerPoint. Basics of Facebook, Instagram ads, and Bing ads.

Overview

8
8
years of professional experience
1
1
Certification

Work History

SENIOR PERFORMANCE MARKETER

Simplia - Lotus Interworks
04.2025 - Current
  • Managed end-to-end performance marketing campaigns across Google Ads.
  • Optimized campaigns by refining audience segmentation, improving bidding strategies, and enhancing ad creatives through continuous A/B testing.
  • Conducted keyword research using Deepseek, Mangools, Keyword Surfer, and Google Keyword Planner to identify high-intent opportunities for SEM and SEO.
  • Held regular client strategy calls to review campaign performance with the whole team to share ROI insights, and provide actionable optimization recommendations.
  • Developed new marketing strategies by analyzing market trends and competitor activity.

SENIOR PROCESS EXECUTIVE

Cognizant Pvt. Ltd
Gurgaon
05.2022 - 04.2025
  • Managed and optimized ad campaigns across Google Ads formats, including RSAs, ETAs, DSAs, and RDAs.
  • Conducted keyword research, tested ad copy, adjusted bids, and refined audience targeting to improve campaign performance.
  • Used tools like the Ad Preview Tool, Budget Simulator, and Attribution Models to monitor and optimize results.
  • Prepared performance reports, identified issues in restricted domains, and shared clear optimization solutions with clients.
  • Worked with high-budget clients (over £5,000 per day), focusing on ROI improvement, and maintaining strong client relationships.
  • Helped improve team productivity by 25% through process improvements and sharing best practices.

GOOGLE ADS ACCOUNT MANAGER

WNS Global Service
Gurgaon
10.2019 - 05.2022
  • Managed a portfolio of 370 client accounts, ensuring that campaign objectives were consistently achieved.
  • Led consultation calls to understand client business goals, and provided tailored campaign recommendations.
  • Advised clients on bidding strategies and optimization techniques to improve performance.
  • Guided clients on ad creation best practices, and the use of Auto-Applied Recommendations.
  • Maintained strong client relationships through regular follow-ups to monitor performance, and ensure satisfaction.

ACCOUNT MANAGER

AIL Technologies Pvt. Ltd
Gurgaon
03.2018 - 09.2019
  • Managed campaigns on Google Ads, Facebook, and Instagram, focusing on lead generation and conversions.
  • Planned and optimized paid search campaigns (Search and Dynamic Search Ads) to reach high-intent customers.
  • Performed keyword research, managed negative keywords, and adjusted match types to improve relevance and reduce costs.
  • I wrote and tested ad copies, extensions, and landing pages to improve the click-through rate and conversion rate.

Education

Bachelor of Business Administration -

KIHEAT
New Delhi
01.2017

XIIth -

Bal bhawan public school
New
01.2013

Xth -

Bal bhawan public school
New
01.2011

Skills

  • Digital campaign management
  • Pay-per-click advertising
  • Advanced troubleshooting
  • Data analysis
  • Ad creative management
  • Client relationship management
  • Content marketing
  • SEO expertise
  • Sales strategy
  • Key account management
  • Campaign management
  • Report generation
  • CRM expertise
  • Email marketing
  • Performance reporting
  • Google Analytics proficiency
  • Keyword research
  • Ad campaign development
  • Performance analysis
  • Bidding strategies
  • Campaign optimization

Certification

  • Google Ads Essential Training: https://www.linkedin.com/learning/certificates/a6a3bd2fc971552479e4e2fdf63d3516da319b26de98c5e5824c087a33205237?trk=share_certificate #GoogleAds

Timeline

SENIOR PERFORMANCE MARKETER

Simplia - Lotus Interworks
04.2025 - Current

SENIOR PROCESS EXECUTIVE

Cognizant Pvt. Ltd
05.2022 - 04.2025

GOOGLE ADS ACCOUNT MANAGER

WNS Global Service
10.2019 - 05.2022

ACCOUNT MANAGER

AIL Technologies Pvt. Ltd
03.2018 - 09.2019

Bachelor of Business Administration -

KIHEAT

XIIth -

Bal bhawan public school

Xth -

Bal bhawan public school

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Kirtika Kumar