KIRTYMAAN SINGH
Shopify Server-Side Tracking And CAPI Specialist GA4 And Data Analytics Expert
Lucknow
Summary
Tracking Specialist designing server-side Google Tag Manager, Meta Conversions API, and GA4 implementations for D2C brands. Eliminates revenue leakage from iOS privacy updates and ad blockers by fixing event-matching gaps and boosting attribution accuracy. Delivers fully transparent tracking pipelines that maximize ROAS across the full customer journey. Available for global full-time opportunities and visa sponsorship roles.
Overview
5
5
Certifications
Work History
Tracking Specialist
- D2C Tracking Architecture: Designed and executed enterprise-grade server-side tracking architectures for D2C brands, including customized implementations for Clora.store using Google Cloud Platform (GCP) and Stape.io.
- iOS & Ad-Blocker Mitigation: Successfully resolved data loss and closed tracking gaps caused by iOS privacy updates and browser-side ad blockers, ensuring robust event matching.
- Server-Side Integration: Configured Server-Side GTM and Meta Conversions API (CAPI) pipelines with advanced event mapping to bypass pixel limitations and maximize attribution accuracy.
- Performance Reporting: Developed automated, real-time performance monitoring dashboards using Looker Studio to track user journeys, conversion metrics, and campaign ROI.
Education
Bachelor of Commerce - Commerce
Ram Manohar Lohia Awadh University
Ayodhya, India 04.2001 -
Skills
Server-side GTM (sGTM)
Meta CAPI
Google Analytics 4 (GA4)
Looker Studio
A/B Testing
Google Tag Manager
Event deduplication
Custom event mapping
Conversion tracking
Attribution analysis
Uplift testing
Funnel analysis
Shopify data layer
Google Cloud Platform (GCP)
Google Ads
Customer Match
Audience solutions
Cohort analysis
Certification
Google Analytics Certification
Timeline
Bachelor of Commerce - Commerce
Ram Manohar Lohia Awadh University
04.2001 -