Coral Draw
Kirubakaran Mummoorthy
Area visual Merchandiser
Thottiyam
Summary
A passionate and dependable professional seeking a position as a Visual Merchandiser / Merchandiser & Marketing Manager in a reputable fashion company. Brings strong creative vision and strategic thinking to develop visually compelling and commercially effective store layouts. Proven ability to drive footfall and increase sales through innovative merchandising and marketing initiatives. Highly organized, detail-oriented, and capable of multitasking in fast-paced environments while consistently meeting deadlines.
Overview
16
16
years of professional experience
2013
2013
years of post-secondary education
3
3
Languages
Work History
Area Visual Merchandiser
LIFESTYLE INTERNATIONAL PRIVATE LIMITED
10.2023 - Current
- Planned and executed visual merchandising strategies across multiple store locations to ensure consistent brand identity and commercial appeal.
- Conducted regular store visits to audit and maintain VM standards, identify improvements, and ensure timely execution of seasonal and promotional campaigns.
- Collaborated with store managers, regional marketing, and operations teams to align VM initiatives with sales targets and marketing objectives.
- Trained in-store staff on VM guidelines, display techniques, and brand aesthetics to maintain consistency across the region.
- Analyzed sales performance and customer behavior to make data-driven merchandising decisions and optimize product placement.
- Coordinated with vendors and suppliers for timely delivery and installation of props, fixtures, and branding materials.
- Managed VM budget allocations for assigned areas, ensuring cost-effective planning without compromising quality and brand standards.
- Monitored competitor activities and market trends to implement innovative VM solutions that enhance customer experience and engagement.
Area Visual Merchandiser
LIFESTYLE INTERNATIONAL PRIVATE LIMITED
08.2022 - 09.2023
- Conducted regular competitor analysis to stay current on industry trends and implement innovative visual merchandising concepts.
- Managed budgets for visual merchandising projects, ensuring cost-effective solutions without sacrificing quality or impact.
- Evaluated store environments for compliance with safety regulations, addressing any potential hazards promptly to maintain a safe shopping experience for customers.
- Maintained a comprehensive understanding of product lines and seasonal trends, enabling the creation of relevant and timely visual displays that resonated with customers.
- Advised on store renovations and updates, ensuring that any changes aligned with brand identity and visual merchandising guidelines.
- Optimized space utilization through careful planning and execution of floor sets and merchandise resets.
- Reduced inventory shrinkage by incorporating secure product placement strategies within visually engaging displays.
Visual Merchandiser
LIFESTYLE INTERNATIONAL PRIVATE LIMITED
10.2020 - 07.2022
- Worked with store managers to implement new displays, promotions and store layout changes.
- Monitored and replenished display inventory and restructured according to available stock.
- Managed installation of visual merchandising displays, urging team to with speed and accuracy.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
Senior - Visual Merchandiser & Marketing
Lifestyle International Pvt, Ltd
08.2015 - 10.2019
- Company Overview: Landmark group
- Understand a company's target markets and know how to appeal to them
- Maintaining the organization display Standards.
- Be aware of current trends and activities in design, fashion and culture
- Have good communication skills to present ideas to others
- Giving training to staff for VM standard & display procedures.
- Working closely with the management to increase sales.
- Landmark group
Executive - Visual Merchandiser & Marketing
Spar, Max hypermarket India Pvt, Ltd
01.2014 - 08.2015
- Company Overview: Landmark group
- Maintaining the organization display Standards.
- Create new display in store entrance.
- Follow up with the vendors and their payments.
- Giving training to staff for VM standard & display procedures.
- Working closely with the management to increase sales.
- Landmark group
Fashion Asst VM & Customer Service Desk Team Member
Shoppers Stop Pvt, Ltd
09.2012 - 01.2014
- Co-ordinate with the team.
- Customer complaint handling
- Coordinate with VM for new store setting of floor display.
- Work with VM, as a asst VM.
- Follow weekly theme display, focal point mannequin display, Section color blocking & Functional display also.
Management Trainee (outlet Manager)
Green Trends (Cavincare India Pvt, Ltd)
01.2012 - 08.2012
- Team Coordination.
- Achieve outlet sales Targets.
- Good Relationship with CUSTOMER's.
Merchandiser
Santex INC & textile Clothing
05.2009 - 04.2010
- Manage the whole project and organization units.
- Find qualities of fabrics, printing and design.
- Finished and handover the project in right period.
Education
MBA - Human Resources & Marketing
Annai mathammal Sheela Engg College
Nammakkal, TamilnaduBachelor of Science - Costume designing and fashion
Kongu Arts & Science College
Erode, TamilnaduSkills
Setting window displays
Hardware
Exceptional customer service
Leadership experience
Product presentation
Lighting techniques
Marketing
Graphic design
Multitasking
Problem-solving aptitude
Disclaimer
I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above mentioned particulars.
Additional Information - Father Name
Mummoorthy.K.M
Software
Photoshop
Illustrator
Timeline
Area Visual Merchandiser
LIFESTYLE INTERNATIONAL PRIVATE LIMITED
10.2023 - Current
Area Visual Merchandiser
LIFESTYLE INTERNATIONAL PRIVATE LIMITED
08.2022 - 09.2023
Visual Merchandiser
LIFESTYLE INTERNATIONAL PRIVATE LIMITED
10.2020 - 07.2022
Senior - Visual Merchandiser & Marketing
Lifestyle International Pvt, Ltd
08.2015 - 10.2019
Executive - Visual Merchandiser & Marketing
Spar, Max hypermarket India Pvt, Ltd
01.2014 - 08.2015
Fashion Asst VM & Customer Service Desk Team Member
Shoppers Stop Pvt, Ltd
09.2012 - 01.2014
Management Trainee (outlet Manager)
Green Trends (Cavincare India Pvt, Ltd)
01.2012 - 08.2012
Merchandiser
Santex INC & textile Clothing
05.2009 - 04.2010
Bachelor of Science - Costume designing and fashion
Kongu Arts & Science College
MBA - Human Resources & Marketing
Annai mathammal Sheela Engg College