Kishalay Chanda

• Spearheaded end-to-end e-commerce strategy, covering website management, performance marketing, logistics, and customer experience.
• Drove digital sales growth through data-driven decision-making, funnel optimization, and targeted campaigns.
• Built and led cross-functional teams including marketing, tech, and operations to scale online revenue channels.
• Implemented scalable processes for order management, fulfillment, and customer retention.
• Collaborated closely with founders and product teams to align growth initiatives with business goals.
• Successfully launched and optimized marketplace integrations, and CRM systems.

Contributed to diverse projects and supported organizations in establishing and growing their online presence.

• Drove growth across Zomato, Swiggy, Thrive, Instamart, Blinkit, and Zepto by executing data-driven, platform-specific digital strategies.
• Collaborated with cross-functional teams to deliver cohesive marketing campaigns, aligned with annual promotional calendars and key launches.
• Boosted online sales and customer acquisition through targeted e-commerce strategies, high-ROI PPC campaigns, and product diversification.
• Developed KPIs and continuously refined digital marketing initiatives based on performance analytics and campaign metrics.
• Managed budgets across digital channels, optimizing spend and negotiating favorable logistics terms to reduce operational costs.
• Strengthened vendor partnerships, improved inventory flow, and implemented a successful customer loyalty program to drive retention.
• Launched full-funnel marketing plans that consistently met or exceeded traffic, revenue, and ROI goals.

• Managed end-to-end procurement, including POs, deliveries, and invoicing, ensuring accuracy and compliance.
• Achieved cost savings through strategic sourcing, contract negotiation, and supplier partnerships.
• Reduced lead times and stockouts via effective supplier management and data-driven demand forecasting.
• Strengthened supplier performance tracking to uphold quality and delivery standards.
• Elevated customer satisfaction through accurate, timely order processing and delivery.

• Launched and managed the Ecommerce vertical across platforms like Zomato, Swiggy, and Amazon Seller Central.
• Led cross-functional collaboration to align marketing efforts across digital channels.
• Defined and tracked KPIs to optimize digital marketing performance and strategy.
• Brainstormed different marketing initiatives to increase sales.
• Improved website UX through user research and iterative enhancements.
• Negotiated cost-effective logistics solutions, reducing shipping expenses.
• Increased online sales via robust SEO and targeted PPC campaigns.
• Expanded customer base by launching new products and refining business strategy.

• Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
• Led hiring, onboarding, and training of new hires to fulfill business requirements.
• Developed and implemented strategies to maximize customer satisfaction.
• Managing the riders in the locality and resolving the on-field issues.
• Tracking the delivery partner's performance matrix to prevent any fraudulent activities and increase performance.
• Assessing market competition by gathering resourceful information about the competition to stay updated on the market.
• Working and implementing new projects.