Online Sales Manager with a strong ability to convert digital interactions into revenue growth. Proficient in developing and implementing innovative sales strategies that enhance customer engagement and drive sales performance. Expertise in optimizing online sales funnels and analyzing data to identify opportunities for improvement. Demonstrated leadership in guiding teams to deliver exceptional customer experiences while consistently achieving targets. Committed to staying abreast of industry trends and leveraging insights to drive continuous improvement in online retail operations.
Hi, I’m
Kishalay Chanda
Ecommerce Manager
Mumbai,Maharashtra
Summary
Overview
7
years of professional experience
6
years of post-secondary education
Work History
Theobroma Foods Pvt. Ltd.Mumbai
Ecommerce Marketing Manager
01.2023 - Current
Job overview
- Navigated the dynamic landscape of online platforms including Zomato, Swiggy, Thrive, Instamart, Blinkit, and Zepto to drive growth and innovation.
- Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Developed KPIs to measure success of digital marketing initiatives while continually refining strategies based on results achieved.
- Maintained budget control across various digital channels ensuring optimal allocation of resources based on campaign performance metrics.
- Fostered strong relationships with vendors and suppliers streamlining processes and optimizing inventory management practices.
- Created promotional calendars outlining key events, promotions, and product launches throughout the year.
- Implemented customer loyalty program, improving customer retention.
- Negotiated favorable shipping rates with logistics providers, reducing operational costs.
- Designed and executed successful PPC campaigns, increasing traffic and ROI.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Freshplate Foodtech Pvt. Ltd.Bangalore
Supply Chain Manager
06.2022 - 10.2022
Job overview
- Tracked and monitored purchase orders, deliveries and invoicing to verify accuracy and compliance.
- Managed procurement activities, driving cost savings through strategic sourcing and contract negotiations.
- Reduced lead times for product deliveries through effective supplier management and communication strategies.
- Implemented inventory-management strategies to maximize availability and decrease waste.
- Optimized warehouse operations, resulting in improved order fulfillment rates and reduced order processing time.
- Monitored and tracked supplier performance to enforce adherence to quality standards and established timelines.
- Developed strategic partnerships with key suppliers, ensuring reliability and flexibility in supply during peak demand periods.
- Enhanced customer satisfaction with timely and accurate order processing and delivery.
- Implemented data-driven decision-making processes, leading to more accurate demand forecasting and reduced stockouts.
Merwans Confectioners Pvt. Ltd.Mumbai
Ecommerce Marketing Manager
11.2020 - 06.2022
Job overview
- Launched the Ecommerce/Online sales vertical.
- Managed online sales platforms, including Zomato, Swiggy, and Amazon Seller Central.
- Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
- Developed KPIs to measure success of digital marketing initiatives while continually refining strategies based on results achieved.
- Actively participated in ecommerce conferences, webinars, workshops enhancing knowledge of emerging trends and technologies within the field.
- Fostered strong relationships with vendors and suppliers streamlining processes and optimizing inventory management practices.
- Improved website usability by conducting user research, analyzing feedback, and making necessary updates.
- Negotiated favorable shipping rates with logistics providers, reducing operational costs.
- Boosted online sales significantly by developing and implementing comprehensive SEO strategy.
- Designed and executed successful PPC campaigns, increasing traffic and ROI.
- Oversaw inventory management practices to align with promotional strategies, avoiding stockouts during peak demand periods.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Zomato LimitedMumbai
Operations Manager
04.2018 - 11.2020
Job overview
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Led hiring, onboarding, and training of new hires to fulfill business requirements.
- Developed and implemented strategies to maximize customer satisfaction.
- Managing the riders in the locality and resolving the on-field issues.
- Tracking the delivery partner's performance matrix to prevent any fraudulent activities and increase performance.
- Assessing market competition by gathering resourceful information about the competition to stay updated on the market.
- Working and implementing new projects.
Education
IGNOUMumbai
B.C.A from Computer Applications Development
08.2021 - Current
University Overview
Kala Vidya MandirMumbai, India
High School Diploma
07.2014 - 06.2017
University Overview
Skills
Market Research Analysis
undefinedTimeline
Ecommerce Marketing Manager
Theobroma Foods Pvt. Ltd.
01.2023 - Current
Supply Chain Manager
Freshplate Foodtech Pvt. Ltd.
06.2022 - 10.2022
IGNOU
B.C.A from Computer Applications Development
08.2021 - Current
Ecommerce Marketing Manager
Merwans Confectioners Pvt. Ltd.
11.2020 - 06.2022
Operations Manager
Zomato Limited
04.2018 - 11.2020
Kala Vidya Mandir
High School Diploma
07.2014 - 06.2017
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
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