KISHAN MOHAN

- Content Creation and Optimization: Oversaw the creation, editing, and optimization of high-quality content, ensuring it met SEO best practices.

- Team Leadership: Led a team of content writers and SEO specialists, providing guidance and training to improve their skills and productivity.

- Performance Analysis: Utilized tools such as Google Analytics, Search Console, and SEMrush to monitor, analyze, and report on content performance, making data-driven adjustments to strategies.

- Collaboration: Worked closely with marketing, product, and development teams to align content strategies with overall business goals.

- Traffic Growth: Increased organic search traffic by 15% within three months, resulting in 30~40k additional unique visitors per month.

- Content Efficiency: Streamlined the content production process, reducing the time from ideation to creation to publication by almost 20%.

• Responsible for developing content strategy aligned with short-term and long-term marketing targets and collaborating with marketing and design teams to plan and develop site content, style and layout.
• Created and published content that increased leads by 25%; edited and proofread writers' posts to ensure quality.
• Coordinated with content writers, maintaining a 100% brand consistency rate across all published materials.
• Optimizing content according to SEO, using content management systems to analyze and increase website traffic and user engagement metrics.
• Developed editorial calendars, which helped the content team meet 100% of delivery timelines.
• Conducted interviews for new writers/editors, successfully hiring 7 new team members; led training sessions on key skills.

• Created grammatically correct content along with well-researched, and plagiarism-free promotional and non-promotional content (blog posts, articles, guest posts, descriptions, use cases, case studies, etc.) according to defined marketing campaigns to drive leads and reach the target audience
• Pitched creative ideas for new content series that consistently attracted high levels of engagement from target audiences.
• Using the best practices of SEO and other digital marketing techniques that are in trend to create content
• Analyzed the content marketing metrics and made changes as and when needed according to the performance of the content
• Efficiently proofread and edited the content of other members of the team and provided them feedback as required.

• Accountable for optimizing the website content in order to improve its visibility when people search for academic topics, and educational products on search engines such as Google or Bing
• Created high-quality, keyword-focused content that ranks well in search engines to generate organic traffic to a website
• Edited and polished existing content to improve readability and conducted keyword research and used SEO best practices to increase traffic to the company website
• Optimized current copy of the company's website (page titles, Meta descriptions, H1s, alts, anchor text, etc.), and recommended new content.

• Summarized and categorized testimony to facts
• Accurate upkeep of record dates, figures, names and exhibits
• Maintained and produced a record of key events and actions to concerned clients
• Eliminated extraneous information; and organized subject matter into coherent grammatically and factually correct summaries.

• Conducted in-depth research on industry-related topics in order to develop original content and developed content for blogs, and articles
• Created compelling headlines and body copies to capture the attention of the target audience; identified customers' needs and recommended new content to address content gaps.

• Provided assistance in the daily activities of the Abstracting and Indexing Services
• Reported to and collaborated with the Head of Abstracting & Indexing (A&I) on Abstracting & Indexing data verification processes, coordinated data updates, and ensured data integrity
• Created indexes or abstracts of the articles or journals as per the client's requirements and met the assigned targets with Quality
• Created indexes and wrote abstracts of lengthy articles and journals from different niches like fashion, lifestyle, science, technology, news etc.