Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Languages
Timeline
Generic
Kishore Kalyanasundaram

Kishore Kalyanasundaram

Chennai

Summary

Results-driven e-commerce and product leader with over 8 years of experience in building and scaling digital-first education products and online storefronts. Specialized in e-commerce strategy, product lifecycle management, and multi-channel sales enablement (B2C, B2B2C, B2B) within the edtech domain. Demonstrated success in launching school-focused hybrid and digital learning solutions, managing large-scale online sales funnels, and generating over ₹1200 Cr in revenue across India's top edtech firms-LIQVID, Vedantu, Embibe, and BYJU'S. Adept at combining product innovation with operational execution to deliver seamless buying experiences, boost customer retention, and drive business growth.

Overview

8
8
years of professional experience

Work History

Associate Vice President - Marketing& Product

LIQVID eLearning Services
Chennai
01.2024 - Current
  • Leading the development and commercialization of AI-driven learning solutions for schools and enterprises.
  • Designed pricing and delivery models for scalable B2B2C onboarding across South and West India.
  • Represented the company at conferences, trade shows, or other events.
  • Supervised activities related to corporate communications, public relations, and marketing efforts.
  • Managing a cross-functional team to deliver 15,000+ demos annually via an integrated content-commerce model.
  • Spearheading institutional partnerships and deepening platform integration with learning ecosystems.

Program Manager-B2B Product Marketing and

Vedantu Innovations Pvt. Ltd.
Bangalore
12.2021 - 12.2023
  • Launched and scaled Vedantu's Online, Offline, and Hybrid School Programs, driving ₹78.5 Cr+ revenue across B2B and E-commerce channels.
  • Participated actively in brainstorming sessions focused on improving existing processes or creating innovative approaches for delivering services more efficiently.
  • Coordinated with internal stakeholders to ensure successful implementation of the program initiatives.
  • Built e-commerce-aligned distribution workflows for hybrid learning kits, combining live classes and printed content.
  • Led a team of 96+ across sales, ops, and customer support, improving delivery timelines and customer NPS.
  • Validated market segments through data analysis and A/B testing, optimizing pricing and academic alignment.
  • Created GTM content, sales kits, and digital campaigns for new product rollouts in key school clusters.
  • Developed and maintained project plans, schedules, and budgets.

City Manager-Marketing and Sales

Embibe (Reliance Jio Group)
Bangalore
03.2020 - 10.2021
  • Designed and delivered AI-driven learning paths for school learners across personalized test prep and content delivery.
  • Assessed existing ordinances to identify areas where changes are necessary for improved governance.
  • Collaborated with engineering and data science teams to create modular products that integrated into school LMS systems.
  • Partnered with school networks and state education boards for pilot deployments, achieving 90%+ usage compliance.
  • Supported e-commerce enablement of academic subscriptions with seamless onboarding and low drop-off workflows.
  • Conducted performance evaluations of department heads and other personnel.

Enterprise Business and Marketing

BYJU'S - Think & Learn Pvt. Ltd.
Bangalore
12.2016 - 03.2020
  • Owned the product roadmap for BYJU'S online book store, improving conversion rates through UI/UX revamps and funnel optimization.
  • Provided support and guidance to colleagues to maintain a collaborative work environment.
  • Launched scalable SKU catalogs with real-time stock visibility, aligned with seasonal curriculum demand cycles.
  • Partnered with operations and content teams to ensure accurate delivery and stock flow across metro and tier-2 cities.
  • Drove content strategy and wrote copy for landing pages, product descriptions, and promotional campaigns.
  • Collaborated with marketing to launch conversion campaigns that increased average cart size and repeat purchases.
  • Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.

Education

Executive Development Program - Product Management

Singapore Management University
05.2024

Executive MBA - Business Analytics

Indian Institute of Management Calcutta
01.2023

Skills

  • E-commerce Product Management
  • B2B / B2B2C / D2C Strategy
  • School Solutions Development
  • Pricing & Monetization Strategy
  • Cross-functional Team Leadership
  • Customer Success & Retention
  • GTM Strategy & Channel Enablement
  • Operational Efficiency
  • Edtech Platform & Content Design
  • Data-Driven Product Optimization
  • Jira
  • Confluence
  • Figma
  • Mixpanel
  • Amplitude
  • Excel (Advanced)
  • Google Analytics
  • Power BI
  • Shopify
  • WordPress
  • Custom LMS & CMS Systems
  • HubSpot
  • Intercom
  • Slack
  • MS Teams

Personal Information

Title: Associate Vice President - LIQVID | E-commerce & Edtech Product Leader

Languages

Tamil
First Language
Tamil
Proficient (C2)
C2
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2

Timeline

Associate Vice President - Marketing& Product

LIQVID eLearning Services
01.2024 - Current

Program Manager-B2B Product Marketing and

Vedantu Innovations Pvt. Ltd.
12.2021 - 12.2023

City Manager-Marketing and Sales

Embibe (Reliance Jio Group)
03.2020 - 10.2021

Enterprise Business and Marketing

BYJU'S - Think & Learn Pvt. Ltd.
12.2016 - 03.2020

Executive Development Program - Product Management

Singapore Management University

Executive MBA - Business Analytics

Indian Institute of Management Calcutta

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Kishore Kalyanasundaram