Summary
Overview
Work History
Education
Skills
Certification
Profile Snapshot
Timeline
Generic

Kishore Pisapati

Bengaluru

Summary

Accomplished professional with over 10 years of experience in product management and analytics within Retail Banking. At HSBC, achieved the Pinnacle Performer award within 8 months of joining the Global Analytics team and was promoted to Lead AVP in just 22 months, focusing on Unsecured Lending acquisitions. Previously enhanced customer engagement for 4 million Credit Cards at Axis Bank and successfully drove targeted campaigns for 6 million Debit Cards at IndusInd Bank, contributing to the launch of its Merchant Acquiring Business. Core competencies include strategic partnerships, data-driven decision-making, and customer activation initiatives.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Lead AVP – Data & Analytics

HSBC
Bengaluru
04.2022 - Current
  • Promoted fast-track from AVP to Lead AVP in 22 months & awarded Pinnacle Performer 8 months post joining
  • Reviewed & tested salary criteria used for targeting; that led to 350k more customers targeted for Loans & 2.5M GBP loan bookings
  • Revamped and simplified legacy targeting strategy for Top-up loans that led to additional 23k customers targeted every month
  • Rebuilt a legacy marketing exclusion that led to 71k incremental customers & 9M GBP loan amount disbursed annually
  • 70% leads increase in Multi-card email targeting achieved through rationalisation of APR Harmonisation rule
  • Proactively identified gap between message-card and Email waterfalls that led to 300k customers targeted with in-app messaging
  • Came up with innovative test-control design to deliver Pre-Approved Cards campaign by liaising with CRM & Credit Risk
  • Sharpened targeting for HSBC Multi-card Acquisitions by creating a decision tree to optimize higher open rates, click rates, and sales
  • Curated key insights on Early Month-on-book performance of new credit cards across card types & acquisition channels

DVP - Product Manager, Debit Cards

IndusInd Bank Ltd
Gurgaon
03.2019 - 04.2022
  • Promoted in two consecutive years (AVP to Senior AVP to DVP)
  • Revamped Debit Card proposition during lockdown by launching long-term marquee offers on BigBasket & Swiggy resulting in spends growth of 200% & 70% respectively on transactions of each brand in Q1’21
  • Launch of AI based offer platform in partnership with Goals101 to deliver personalized offers to Debit Card customers
  • Achieved 11% increase in success rates & INR 4 Cr incremental monthly spends on cross border card-not-present transactions
  • 15% improvement in cross-border ECOM success rates as an outcome of a consulting exercise with Mastercard Advisors
  • Enabled international recurring payments for top merchants (incl Amazon, Microsoft, Zoom) - adding INR 2 Cr spends per month
  • Launched card-control security features for debit card transactions & revamped customer journeys in line with regulatory guidelines
  • Boosted sales of Paid Premium Debit Cards during lockdown by partnering with Cholamandalam & bundling COVID 19 insurance
  • Introduced one click payments via VISA safe click that contributes to 4.5% of overall ECOM transactions on Debit Cards
  • Launched Virtual Debit Cards, allowing instant and free card usage; and mobile banking services for online account opening customers
  • Creating program and portfolio strategy from scratch for newly launched Merchant sales channel & existing ~9k POS terminals
  • Reduced 8% cost for POS Acquiring Business with Worldline by inactivity curing & portfolio interventions
  • Executed POS cross-sell campaign for current account customers by identifying high propensity look-alikes of existing Merchants

Portfolio Manager – Credit Cards

Axis Bank Ltd
Mumbai
06.2016 - 05.2018
  • Earned Pre-Placement Offer & won the Best Project award that was presented to the top 4 interns from a total of 32
  • Drive spends & usage across over 40 lakh retail credit cards by identifying & communicating incentives to target bases
  • Led multiple End Of Season Sale & Festive campaigns by partnering with 20+ merchants with both ATL & BTL marketing
  • Launched a program to close 30000 unprofitable inactive credit cards annually before renewal to reduce cost & risk
  • Acquired 89% market share on iPhone 7 EMI transactions in June’18 by leading the bank’s first exclusive partnership with Apple
  • Boosted potential customer reach by 11 lakhs at minimal cost by setting up Google Chrome Push Notifications as a new channel

Business Technology Analyst

Deloitte Consulting USI
Mumbai
07.2011 - 05.2014
  • Won an ‘Applause’ Award, which was awarded to around 3 employees every quarter from a practice of about 100
  • Agile development of CRM solutions using Siebel, and cloud-based SaaS Salesforce.com in functional as well as technical capacity
  • International exposure with Fortune top 250 US & Canada clients across Financial Services, Public Sector and Health Care industries

Education

MBA - Marketing

Management Development Institute
Gurgaon
01.2016

B.E. -

Thapar University
Patiala
01.2011

Skills

  • Customer Engagement
  • Marketing Strategy
  • Analytics (SAS, SQL, Power BI)
  • Strategic Partnerships
  • Customer Acquisition
  • Portfolio Management
  • Product Management
  • Unsecured lending
  • Merchant acquiring
  • Debit cards

Certification

  • 5 Python certifications, (Fundamentals, Data Structures, Web services, Using Databases, Capstone Project), Coursera, 2018
  • Google Analytics for Beginners, Analytics Academy, certificate issued by Google, 2018

Profile Snapshot

Kishore has 10+ years of diverse experience across product and analytics roles in Retail Banking. At HSBC, he joined the Global Analytics team to drive targeting for Unsecured Lending acquisitions in UK. Though this is his first role in Analytics, he earned the Pinnacle Performer award in the first 8 months, and was fast-tracked to Lead AVP within 22 months. Previously at IndusInd Bank, as a Product Manager, he was driving spends for 6 Million Debit Cards through targeted campaigns and strategic partnerships with merchants & card networks. He also played a key part in launching the bank’s Merchant Acquiring Business, and got promoted twice in consecutive years. At Axis Bank, his role was to drive customer engagement & activation initiatives for 4 Million Credit Cards. Kishore is an MBA alumnus from MDI Gurgaon, one of India’s top 10 business schools.

Timeline

Lead AVP – Data & Analytics

HSBC
04.2022 - Current

DVP - Product Manager, Debit Cards

IndusInd Bank Ltd
03.2019 - 04.2022

Portfolio Manager – Credit Cards

Axis Bank Ltd
06.2016 - 05.2018

Business Technology Analyst

Deloitte Consulting USI
07.2011 - 05.2014

MBA - Marketing

Management Development Institute

B.E. -

Thapar University

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