Summary
Overview
Work History
Education
Skills
Additional Information
Interests
Timeline
Generic
KISHORE KUMAR  R V

KISHORE KUMAR R V

Narayaniyam, Karyathumukku, Pullichira P O, Kollam - 691 304
Kollam

Summary

Accomplished Channel Marketing Manager with a proven track record at Bajaj Electricals Ltd., adept in marketing analytics and sales enablement. Excelled in orchestrating marketing campaigns and sales strategies, enhancing brand awareness, and fostering teamwork. Demonstrated ability to boost demand through effective campaign execution and sales presentations, leveraging skills in Salesforce and public speaking.

Overview

20
20
years of professional experience
3
3
Languages

Work History

Channel Marketing Manager

Bajaj Electricals Ltd.
04.2016 - 12.2024

Organize and manage marketing campaigns to raise awareness of and generate demand for products and servies. Responsible for developing and executing marketing strategies specifically aimed at promoting and supporting products or servies through various distribution channels. These channels can include resellers, distributors, retails and other intermediaries involved in the distribution and sales process.

Assistant Manager (Sales)

Bajaj Electricals Ltd.
03.2013 - 03.2016

Handled six distributors and 21 direct dealers

Senior Sales Executive of KELVINATOR & SANSUI

KAIL Ltd. (Videocon Group)
07.2011 - 03.2013

Handled two distributors and 18 direct delars

Senior Sales Officer

MIRC Electronics Ltd.
06.2009 - 07.2011

Handled three distributors

DSO (Off Roll)

Sagar Distributors & Haritha Agencies
04.2005 - 06.2009

Secondary sale of LG products

Education

Bachelor of Computer Application (BCA) -

Kerala University
Kollam
04.2001 -

Master of Computer Applications (MCA) -

Kerala University
Kollam
04.2001 -

ITI (Machinist) -

Industrial Training Institute
Kollam
04.2001 -

Skills

Marketing analytics

Campaign execution

Sales enablement

Brand awareness

Sales presentations

Sales management

Inventory monitoring

Salesforce

Data mining

Google analytics

Social media advertising

Teamwork and collaboration

Multitasking Abilities

Public speaking

Computer proficiency

Problem-solving aptitude

Marketing and advertising

Marketing campaigns

Marketing strategy

Additional Information

Career Objectives:


To obtain a challenging position in a professional organization so as to best use my marketing. Skills, qualifications and expertise that I have earned from diverse experience for the accomplishment of the common goals of the organization by making my presence in the best competitive environment.



Strength & capabilities:


1) Quick learner with an ability to grasp new ideas and concepts.

2) Ability to handle pressure and get along with people of different natures.



Nature of Work


  • Analyzed the comparative effectiveness of advertising strategies to determine most effective strategy for each type of game.
  • Conducted competitive analyses, lead customer focus groups to determine product features, and positioning.
  • Conducted strategic marketing analysis to determine distribution, price, and promotions.
  • Coordinated efforts of marketing team to grow annual sales to over with in our marketing budget.
  • Conducted Training programs for Demonstrators & Sales Executives.
  • Find out a space for Branding in dealer outlets.
  • Conducted Live demonstration in Malls, Key outlets and exhibitions.
  • Making fresh calls in order to generate enquiries.
  • Constant follow up on dealer enquiries.
  • Continuous visiting to the dealer counter.
  • Workout special schemes and additional support.
  • Monitoring the productivity of ISD’s, & LAS’s .
  • Report day to day activities to the Regional Head.

Interests

Mr Vinod Tatty, Regional Head (Bangalore), Bajaj Electricals Ltd Mobile: 80957 35599

Mr Eldho Joseph, Kerala Head, Nilkamal Ltd Mobile: 90613 13748

Timeline

Channel Marketing Manager

Bajaj Electricals Ltd.
04.2016 - 12.2024

Assistant Manager (Sales)

Bajaj Electricals Ltd.
03.2013 - 03.2016

Senior Sales Executive of KELVINATOR & SANSUI

KAIL Ltd. (Videocon Group)
07.2011 - 03.2013

Senior Sales Officer

MIRC Electronics Ltd.
06.2009 - 07.2011

DSO (Off Roll)

Sagar Distributors & Haritha Agencies
04.2005 - 06.2009

Bachelor of Computer Application (BCA) -

Kerala University
04.2001 -

Master of Computer Applications (MCA) -

Kerala University
04.2001 -

ITI (Machinist) -

Industrial Training Institute
04.2001 -
KISHORE KUMAR R VNarayaniyam, Karyathumukku, Pullichira P O, Kollam - 691 304